1. TOD MACHOVER POSTER & CD PACKAGING. FALL 2005, Middle Tennessee State University
The client, Tod Machover is a MIT professor who creates digitally orchestrated music. Serving as a hypothetical
scenario for a word and image relationship study, the client was researched, and the interpretations for the design
evolved from reactions to the experience the music initiated. The CD in promotion was entitled, Flora - which also
became an axis of inspiration for the imagery - as the direction blends an organic flow with digital roughness.
The image, represents the cross sections of various floral species found when magnified in high degrees.
The CD packaging has an off centered tri-fold insert that mimics the organic lines represented
in the imagery, by featuring a surprising die cut feature.
319.750.0733 meghannethompson @ mac .com