PPP on Out door media for 18 October Rally

2. Ooh media analysis for the period of 1-15 Oct 2014.
cc
The research data collected from 2480 Billboards of Karachi
In this study We included Ground based structure, Roof top,
Wall hanging, Over head bridge, Pedestrian bridge etc,
minimum of 10X20 sqf size board.
We found that PPP for its 18 October rally campaign occupied most of
the bill boards of Karachi. Many National and Multinational Brands
billboards overlapped by the party message skin.
We would like to share the some figures with Pakistan Media Industry.
Data source:

3. TOTAL No of Boards by PPP: 367
TOTAL Budget on tariff : 44 Million*
* All prime locations and mostly grand size boards are occupied.
Data source:

4. Data source:
TOP Roads by PPP Hoardings
0
10
20
30
40
50
60
70
80
90
100
SHAHRAH-E-FAISAL
DEFENCE HOUSING AUTHORITY
UNIVERSITY ROAD
SHAHRAH-E-QUIDEEN
KHAYABAN-E-SAADI
SHAHEED-E-MILLAT ROAD
KORANGI ROAD
SHAHEED-E-MILLAT EXPRESS
WAY
M.A JINNAH ROAD
RASHID MINHAS ROAD
SHER SHAH SURI ROAD
PNS KARSAZ
GULSHAN-E-IQBAL
NATIONAL STADIUM ROAD
GULISTAN-E-JAUHAR
NAWAB_SIDDIQUE ALI KHAN
ROAD
NEW M.A JINNAH ROAD
Shara-e-faisal is most cluttered by 89 hoardings of PPP followed by DHA.

5. Data source:
TOP Locations by PPP Hoardings
0
5
10
15
20
25
30
35
40
CLIFTON CENTER
BENAZIR SHAHEED PARK
PUNJAB CHOWRANGI
NURSURY BRIDGE
LAAL KOHTI
SABZI MANDI
NURSURY
BALOCH COLONY
ALLAH WALI CHOWRANGI
AGHAS SUPER MARKET
ALTAMASH CHOWRANGI
NIPA
QUIDEEN CHOWRANGI
P.A.F FAISAL
SADDAR
FTC
REGENT PLAZA
AWAMI MARKAZ
PNS KARSAZ
BAHADUR ABAD

6. Hording Structure wise
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Data source:
GROUND
94%
BRIDGE
3%
ROOF TOP
3%
Most of the boards are ground based but of them are on Roof top and bridges.

7. For query and suggestions
Head Office – Karachi Pakistan
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Main Sharah-e-Faisal, Karachi, Pakistan.
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