Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

We Are Who We Said We Are: Authenticity In Commodity Businesses

826 views

Published on

Brandon Miller discusses how Land O’ Lakes has leaned in to both its 100-year history as a farmer-owned cooperative and the realities of modern agriculture to differentiate itself in a category that is by definition undifferentiated. He’ll explore how Land O’ Lakes’ genuine, self-aware approach has resonated with stakeholders across the board, from the farmer to the fork.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

We Are Who We Said We Are: Authenticity In Commodity Businesses

  1. 1. March 4, 1923
  2. 2. 2
  3. 3. 3
  4. 4. WE ARE NOT A BUTTER COMPANY 5
  5. 5. 6
  6. 6. 8
  7. 7. We embrace the things we really care about
  8. 8. WE ARE IN A UNIQUE POSITION TO LEAD 16
  9. 9. 18
  10. 10. Dear media metrics, Allow me to introduce you to reality.

×