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Learning From the DTCs: Flex and Test

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Hubble Contacts came to disrupt a decades-old customer path that relied heavily on trusted supply and retail chains. It learned early to build a marketing culture of testing everything and readiness to adapt to consumer preferences. We explore how the internal marketing team brought this approach to scale as well as its endeavor to create an e-retail platform of its own for the category.

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Learning From the DTCs: Flex and Test

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