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Scott Brinker Presentation

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Scott Brinker Presentation

  1. 1. Making the Case for Semantic Technology in Business Semantic Web Summit by Scott Brinker twitter: @chiefmartec www.chiefmartec.com
  2. 2. 25.21 billion pages in the indexable web1 1 trillion unique URLs discovered by Google2 109.5 million web sites3 1,000X more in deep web4 1 Worldwidewebsize.com March 2009 2 Google Official Blog July 2008 3 Name Intelligence May 2009 4 BrightPlanet November 2010 Scale in content.
  3. 3. 500 million Facebook users1 190 million Twitter users2 65 million tweets per day3 4 million Foursquare users4 1 Mark Zuckerberg July 2010 2 TechCrunch July 2010 3 Twitter blog June 2010 4 Business Insider October 2010 Scale in engagement.
  4. 4. Searching is hard.
  5. 5. But finding (and being found) is valuable.
  6. 6. Structured Data Semantics Two technologies can help.
  7. 7. (millions) Source: Forrester Research, Inc. Structured data supports SEO (and vice versa). Projected SEO spending in US $2,805 this year $5,078 in 4 years
  8. 8. Marketers Consumers Marketers Developers Data Applications Consumers Copyright © 2010 Scott Brinker Marketing Data Marketing The data marketing ecosystem—beyond APIs.
  9. 9. Semantics & relationships to reveal sentiment.
  10. 10. Marketing in an age of information overload. Thank you. Scott Brinker twitter: @chiefmartec www.chiefmartec.com

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