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1. REDBUS CASE
Case Questions:
1) Do you think that Redbus should review its existing business model and focus solely
on building and installing the necessary software at operator's end to aggregate entire
inventory? Is this the option whose time has come?
2) Should Redbus use its strong consumer traction and clout with operators to increase
their commission to improve its margins?
3) Why Redbus is not keen to tap the Government run public road transport
organisations to increase their penetration and visibility in the market?
4) How can Redbus pre-empt the possible entry of big travel portals like Yatra.com,
Makemytrip.com in this segment. What should be the best option for Redbus ?
5) Do you agree that Redbus is relying excessively on E-Commerce to generate business
through its website and is this the right way to move forward?
6) The entry of players like Redbus as an interface between operators and consumers
can throw the entire agent community out of business, is this a real possibility?