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1. Blueprint for Building a
“First Choice” Business
Become the FIRST CHOICE for your Customers!
Presented by Mayur Gudka

2. What is a FIRST CHOICE Business?
A “First Choice” business is the business that the customer first
thinks about when they’re in market to make a purchase.
“First Choice” businesses occupy prime real estate in customer’s
minds.
Blueprint for Building a “First Choice” Business Presentation by Mayur Gudka

3. Advantages of Being a FIRST CHOICE
Business
• Customer Loyalty
• Pricing Power
• Customer Advocacy
• Lower Advertising & Marketing Cost
• Higher Net Profit Margins
• Greater Market Share
Blueprint for Building a “First Choice” Business Presentation by Mayur Gudka

4. Let’s Play a Game
• Potato Chips
• Running Shoes
• Search Engine
• Razor Blades
• French Fries
• Electric Cars
Blueprint for Building a “First Choice” Business Presentation by Mayur Gudka

5. FIRST CHOICE Business Formula
• Formula: REACH X PERCEPTION
• Reach = Number of people that know your business
• Perception = What they think and feel about your business
• Reach can be bought. Perception is earned.
• Work on building your perception before you expand your
reach.
Blueprint for Building a “First Choice” Business Presentation by Mayur Gudka

6. Perception
• Perception is a result of entire customer experience.
• Perception = Quality + Interaction + Environment
• Perception is the Fire your business needs to produce heat.
• Reach is the Fuel you use to intensify the fire.
Blueprint for Building a “First Choice” Business Presentation by Mayur Gudka

7. Reach
• Search Engine Optimization
• Social Media
• Word of Mouth
• Paid Promotions
• Guerilla Marketing
Blueprint for Building a “First Choice” Business Presentation by Mayur Gudka

8. Supporting Elements
• Technology
• People
• Traits & Attitude (intelligence, integrity, hard working, open to learning,
gratitude, and team spirit)
• Skills (social & technical)
• Processes
Blueprint for Building a “First Choice” Business Presentation by Mayur Gudka