1. `
Great India Welfare Association
Mahindra Park, New Delhi
Live Project Report Submitted In
Partial Fulfilment of the Requirement Of
Post Graduate Diploma in Management
Submitted By:
Mayank Garg
Roll No.: 466
Section: FA
New Delhi Institute of Management
Tughlakabad Institutional Area,
New Delhi
(2015-2017)
2. INDEX
Acknowledgement
Certificate of Completion of Project
Executive Summary
Company Profile
Department of Job Handled
Learning
List of client visited
Suggestions
3. ACKNOWLEDGEMENT
The presentation of this project has given me an opportunity to express my profound gratitude to all concern
in guiding me. Foremost, I would like to thank Mr Sandeep Garg (Director) for giving me an opportunity
to undertake this project work.
I would like to thank the Great India Welfare Association staff for giving me support on time. I would
also thank the principal of our college, New Delhi Institute of Management, New Delhi, for providing an
opportunity to undergo the project study program.
Lastly, I want to pay my hearted thanks to my friends and other team members who gave their valuable
suggestions and guidance in completing the project.
Mayank Garg
5. EXECUTIVE SUMMARY
The Great India Welfare Association has for the last years been successfully carrying on a legacy of
Exhibitions in the ever–challenging field of exports and trade policies. The major thrust of GIWA's
activities has been tackling issues of Export Promotion through Exhibitions.
GIWA's vision is "Exports through Exhibitions" for connecting togetherness and reducing barriers.
To reach out to the women and children who have been abandoned by their families and society or those
who belong to the under privileged homes and bring about a change in their lives through literacy,
vocational and life skill training, all-round guidance, de addiction of drug abuse cases, family counselling,
sheltered accommodation etc.
Building a strong public opinion through involvement of the society at large is crucial to the successful and
effective functioning of any welfare organisation this is achieved through formation of a strong network
throughout the world. Thousands of members from all around the world are involved at various stages of
our efforts to reach out to the most vulnerable sections of the society, interdependent and inter-liableness.
6. INTRODUCTION OF GIWA
'GIWA' Great India Welfare Association is probably the voluntary organisation in India having completed
more than 5 years in service towards exports and is engaged in doing overseas business, through expos,
exhibitions, meets, fairs etc.
PROFILE OF GIWA
Helps to participate in any exhibition around the world and visit the company and meet the buyers
personally study the trends and culture of the country, purchasing capacities, spending style. Thus reducing
the dependency of getting a middle man. Further on request, the company can send a list of the satisfied
customers who can made a good business overseas and are exporting their products.
AIM
"Exports Through Exhibitions"
VISION
Establish relations with importers over geographical boundaries and start Exports
MISSION
Initiative to provide them a platform to explore the opportunities for producers, manufactures etc.
AWARDS
A-BCIT Graduate, in recognition of Business Achievement
5th
Russian Achievement Award, 2009 Russian Exhibition Awards
Best Exhibition by Ministry Of Uzbekistan
7. LOCATION
I-27, Mahindra Park, Adarsh Park, New Delhi - 110033
Ph. No.: +91-11-64600901, +91- 9811229108
http://www.greatindiaexpo.com/
BRANCHES
Panama, Port of Spain, Carrabin Islands, Trinidad and Tobago, Hong Kong
HEAD OF DEPT.
Mr. Sandeep Garg
Mr. Sanjeev Upadhayay
COORDINATORS
Mr. Shailaish Agnihotri
Mr. Ankur Garg
TASK ASSIGNED
The main task assigned to us was more of a sales promotion felicitator, i.e., to felicitate the interest of sellers
i.e. mostly retailers and wholesaler, provide them with suitable opportunity available to them and showing
them the path to achieve their selves in the field of exports.
8. DETAILS OF JOB HANDLED
DAY – 1
As I reached there on first day, I was made comfortable by the coordinators and was told about the
organization, we read and understood the annual report and had a meeting with one of the directors
Mr Sanjeev Upadhayay and he told us what we need to do and what all they expect from us.
Then we made to understand the project “TASHKENT EXPO”, what it is all about and what the benefit
are and what it will do to the exhibitors in Tashkent and the procedure and other formalities that to needed
to be conveyed to the exhibitor. This gave an idea what the association is all about and how it is a helpful
for the economy.
DAY – 2
After going to through the training and understanding the process we were given a specific area for the
promotion and getting in contact with the existing dealers. I was allotted the Northern part of Delhi where
I visited Chandni Chowk and Tibetan Market area and contacted their existing customers and fetched out
new clients as the area and locality list was already given to me so I directly need to go in that area and
contact the sellers and convince him to understand the plan and think about it. The same activity was carried
out.
DAY – 3
The tasked was continued at the Chandni Chowk where need to cover a large market which was not covered
the previous day. The stage was to get through the cloth market and covering daily use product sellers. As
the expo was for regular customer and durable daily use product like incense sticks, ornaments, plastic
items, soan papdi sweets etc. was also involved for the people of Tashkent.
DAY – 4
The task was scheduled at East Delhi i.e. in the export market of Ramesh Park, it is place where all the
wholesalers of the garment exists. Here the task was not to promote but to indulge the existing customers I
the expo and telling them about how it would be different and more profitable than that of the previous one
and what all the customers demand and expectations an weather conditions of Tashkent and make a
database of the same w.r.t. to client, their product, quantity of product, numbers of stalls needed etc.
DAY - 5
Finally at the office we had interaction with the managers and they taught and explained the procedure of
the documentation for organizing exhibitions, policies laid down by government, embassy procedures and
the systematic organization of data was shown to have efficient working and making success of the event.
9. LEARNINGS
Marketing Skills enhancement
Difference between Practical and theoretical understandings
Documentation for Exhibitions and further preceding
Convincing and understanding the need and behavior of the customers
Understanding how to study the market situation and surveys with respect to the demand of the
customers of the other countries.
LIST OF CLIENT VISITED
Export Hut, Ritu Wear Biglife, Chaina Ram, Moksha Incenses, Ramesh Park Export Wholesale Market,
Kawarji Snacks, Tibetan Market and Chandni Chowk Cloth Market
SUGGESTIONS
Our country has a pool of talent and capital resources but deprived of proper resources. If means are
provided with proper guidance to channelize their talent in appropriate directions, then many manufacturers
and sellers get an opportunity to contribute in the GDP of the economy at a large scale and the association
should also indulge in domestic advertisements at a scale so that they can reach to people and create
awareness about the initiative taken for EXIM purposes with the help of government.