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Ashley frenchadv492


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Here is my final presentation

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Ashley frenchadv492

  1. 1. SOCIAL MEDIA CAMPAIGN <ul><li>Presented by: Ashley French </li></ul>
  2. 2. Reebok: Easytone/Runtone An innovative footwear solution designed to tone and strengthen key leg muscles with every step. An innovative footwear solution designed to tone and strengthen key leg muscles while you run. Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories. -Reebok Easytone Runtone
  3. 3. Challenges & Goals Increase brand awareness to make Reebok’s ‘Runtone’ and/or ‘Easytone’ shoe the go to shoe for proper exercise and a healthy body.
  4. 4. Theme: 15 minutes of Train <ul><li>The theme for this campaign is “15 minutes to train.” Jazzing up the old saying, “15 minutes of fame.” </li></ul><ul><li>This campaign is going to use Social Media to separate itself from the competition and include customer interaction. </li></ul>
  5. 5. Facebook/Twitter <ul><li>Communication for: </li></ul><ul><li>Giveaways </li></ul><ul><li>Contests </li></ul><ul><li>Tips </li></ul><ul><li>Reps </li></ul><ul><li>Connect with the customers </li></ul><ul><li>Links Youtube site </li></ul><ul><li>Updates </li></ul>
  6. 6. Youtube <ul><li>People will be allowed to show themselves in their “easytones” or “runtones” showing exercise moves or simple everyday moves that can be accomplished in everyday life. </li></ul><ul><li>Monthly a lucky person will be picked to lead the online Youtube show and be the star picked by the public. </li></ul>
  7. 7. Public Relations There will be many star studded events and a new celebrity will appear on the Youtube series with the winner.
  8. 8. AdWords <ul><li>Increase the views of websites with words that relate to: </li></ul><ul><li>Reebok </li></ul><ul><li>Easytone </li></ul><ul><li>Runtone </li></ul><ul><li>Running </li></ul><ul><li>Walking </li></ul><ul><li>Exercise </li></ul><ul><li>Etc </li></ul>
  9. 9. Metric of Success Number of views, submission and comments on Youtube videos Facebook fan amount and how often posts are made or checked Twitter followers, retweets and mentions Blog posts for events thrown and how many sites include these post
  10. 10. Budget Twitter ………………… 15% Facebook ………………. 10% Youtube ………………... 30% AdWords ……………… 20% PR……………………… 25%