MAXIMALdesign is a leading Belgian design agency that assists brands to connect with people through designing innovative products and services, brand and architectural identities. At the core of any brand strategy are the experiences the brand provides to consumers. These experiences however need to be designed and delivered in a consistent way in every touchpoint with the brand.

3. [ 360° in Experience Design ]

4. Trunk&Co (USA/B): youngster luggage collection, brand & product design

5. X+ Outdoor Collection Samsonite (USA/B) S+ Street Collection Freeminder Casual Business Collection Ziplite D-Max

6. WHO’S THAT GIRL (B): Brand Strategy & Identity

7. The Nomad Company (NL): Brand identity & Product design

8. NEIL PRYDE (HK): Windsurfing equipment

9. Brussels Airlines (B): rebranding at Brussels Airport & outstations

11. Brussels Airlines (B): Brussels Airport branding

12. Samsonite Black Label (USA/B): X’Lite Premium Luggage Collection

13. LCI SMARTpen (NL/B): Digital recognition pen

14. Samsonite Black Label (USA/B): Sevruga Premium Luggage Collection

15. JORI (B): first prize S.I.T. international design competition

16. Intellect (B): Forte range, POS electronic transactions device

17. FLOW (USA): snowboard equipment

18. ALMA Student Restaurants (B): Brand & interior design

19. ALMA Student Restaurants (B): Brand & interior design

20. TECHNISSIMO (B): office furniture with integrated ICT

21. Brussels Airlines (B): Interior design b.house office

22. DLH (DK): iCLIP Mounting System for terrace floors

23. KHK (B): College Campus

24. KHK (B): College Campus

25. axl & trax (B): Brand Strategy & Identity, Brand Guide

26. Thomson (B/FR): DSL-routers for residential market & SOHO

29. DARK (B): Lighting, ‘Eclipse’ & ‘Copperfield’

30. Materialise.MGX (B): Lighting ‘COOKIE.MGX’ Darkness cannot drive out darkness; only light can do that. It's better to light a candle than curse the darkness.

32. Good Project Award ICSID, Slovenia, 2004 Nominated for Henry van de Velde Best Product Award, 2004 Henry van de Velde Public Award, 2004 Soul Ash Solace (B): Eco-Design of Cremation Coffin & Urn, © MAXIMALdesign

33. uriNOIR: © MAXIMALdesign