Coca-Cola - Strategic Brand Analysis

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Coca-Cola - Strategic Brand Analysis

  1. 1. Strategic Brand Analysis MauricioVeiga
  2. 2. About KO 19.600 servings per second. 125 years in business John Pemberton Inventor 49 consecutive years with increased dividends 3,500+ Beverages Non-Alcoholic and ready-to-drink beverages
  3. 3. Main Branding Elements
  4. 4. Customer Analysis Trends Motivations Unmet Needs Segmentation
  5. 5. Competitors’ Analysis •Brand Image/Identity •Strengths and Strategies •Vulnerabilities
  6. 6. Self-Analysis •Existing Brand Image •Brand Heritage •Strengths and Capabilities •Organization Values

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