KO is a 125-year-old beverage company that produces over 3,500 non-alcoholic drinks and serves 19,600 servings per second. The strategic brand analysis document examines KO's branding elements, customer trends and needs, competitors, and an internal analysis of KO's brand image, heritage, strengths, and values.

1. Strategic Brand Analysis
MauricioVeiga

2. About KO
19.600 servings per second.
125 years
in business
John Pemberton
Inventor
49 consecutive
years with increased
dividends
3,500+
Beverages
Non-Alcoholic and ready-to-drink
beverages

3. Main Branding Elements

4. Customer Analysis
Trends
Motivations Unmet Needs Segmentation

5. Competitors’ Analysis
•Brand Image/Identity
•Strengths and Strategies
•Vulnerabilities

6. Self-Analysis
•Existing Brand Image
•Brand Heritage
•Strengths and Capabilities
•Organization Values