Rankin is a famous modern photographer known for his celebrity portraits. He takes photos of celebrities in studios, using lighting and backdrops to make them feel comfortable. This allows him to capture natural, happy images of the subjects. For advertisements, he uses unexpected elements like colored powder on sports stars to depict natural reactions that viewers can relate to. Across different mediums, Rankin aims to showcase the personality of his subjects and create inspiring photos.

1. Rankin: Born in 1966 to present, Rankin is a well known modern day photographer, more known for his
portraits of celebrities. Taking his images of the celebrities in studios using things such as lighting to bring the
image out. Rankin states that he get the best photos from “making them feel comfortable in my company”.
This image shows and image of the
queen. Compared to other photos
Rankin has made this photo look more
natural and capturing the Queen
looking happy and smiling naturally.
Rankin uses the background of the
Union Jack to create the reality of the
photo and the class of the queen.
Rankin also creates photos for fashion, advertisement and on the
covers of magazines. This photo is an example of the
advertisement that Rankin produces. This is an advert for Nike.
Ranking has got famous sports people and unexpectedly thrown
coloured powder to create an image of a natural reaction. Also
Rankin uses special affects such as the V shape across the chest
to represent the ‘V is for Victory.’ This creates a wonderful image
of natural reaction and also of popular celebrities that people
can relate to making a great advertisement image.
Rankin's inspiration comes from many different areas, he creates different images for different
people. Rankins personality brings out the personality of the people he is taking the photo, creating
a great inspirational image.