SlideShare a Scribd company logo

Does Engagement Equal Roi

•Download as PPT, PDF•
•
Matt Moog
Matt Moog
TechnologyBusiness
1 of 19
Does Engagement Equal ROI? MeasureUp: Social Media Value & Measurement Summit March 10, 2010 Matt Moog Founder & CEO Viewpoints Network 312-447-6111 [email_address]
How do you define engagement? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketer Initiated Media Engagement Measures http://www.clickz.com/3522616 Source: Pete Blackshaw – EVP of Neilsen BuzzMetrics Engagement Activities Key Weighting Variables Permission or opt-in Length of relationship, open rates, calls to action Interaction with an on- or offline ad Participation, depth of involvement, length On-demand behavior (ads, RSS, etc.) Frequency, targeting method, longevity Web site visit Traffic patterns, length of stay, call to action On-demand samples or demos Actual usage, depth of involvement, follow-up Ad skipping or filtering Ad content triggers, message triggers, frequency Opinion solicitation (Web site, research) Issue triggers, depth of advocacy Cross-platform activity (TV to Web) Platform integration, frequency Propensity to search, seek, or request branded content Traffic patterns, time between ad placement and request
Consumer Initiated Engagement Engagement Activities Key Weighting Variables Unaided propensity to tell others To whom, in what context, total reach Aided propensity to tell others Pass-along utility measures, survey design Unsolicited feedback (email, call center) What issue, depth of emotion, or influence CGM on blogs and boards How public or searchable, how validating Propensity to offer product suggestions Depth of loyalty, consumer profile Formal brand review or opinion Positive or negative, listeners
The big three questions about Consumer Initiated Engagement ,[object Object],[object Object],[object Object]
Question #1 – can we refine the definition of engagement ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Question #2 – What is your value proposition for engagement? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://yuiblog.com/blog/2008/06/10/patterns-for-designing-a-reputation-system/
Question #3: Does engagement drive ROI? ,[object Object],[object Object],[object Object],[object Object]
The Triple Bottom Line of Social Commerce A framework for measuring ROI of your social and community efforts
The power of customer reviews ,[object Object],[object Object],[object Object],[object Object]
Organize conversations around products to promote confidence
Organize content & community to help decision making
Product Level Discussions can resolve customer service inquires
Soliciting ideas from your customers
Insight: leverage user tagging to build affinity groups
Brand Advocates ,[object Object],[object Object],[object Object]
Customer Advocacy
Help customers track their influence
Matt Moog Founder & CEO Viewpoints Network 312-447-6111 [email_address] www.viewpointsnetwork.com www.viewpoints.com

Recommended

ikano_howto_socialloyalty
ikano_howto_socialloyaltyikano_howto_socialloyalty
ikano_howto_socialloyaltyBarry Smith
 
How To Put Your Brand Into Social Networks
How To Put Your Brand Into Social NetworksHow To Put Your Brand Into Social Networks
How To Put Your Brand Into Social NetworksRipple6, Inc.
 
Learning from listening
Learning from listeningLearning from listening
Learning from listeningBob Barker
 
Crafting an Engagement Strategy
Crafting an Engagement StrategyCrafting an Engagement Strategy
Crafting an Engagement StrategyEric Weaver
 
Social loyalty presentation to loyalty lab conference 5 13-10
Social loyalty presentation to loyalty lab conference 5 13-10Social loyalty presentation to loyalty lab conference 5 13-10
Social loyalty presentation to loyalty lab conference 5 13-10Matt Moog
 
Advertiser's Crash Course in Influencer Marketing
Advertiser's Crash Course in Influencer MarketingAdvertiser's Crash Course in Influencer Marketing
Advertiser's Crash Course in Influencer MarketingAffiliate Summit
 
Fans
FansFans
FansPaul Warren
 
How Big Brands Handle FTC Demands
How Big Brands Handle FTC DemandsHow Big Brands Handle FTC Demands
How Big Brands Handle FTC DemandsAffiliate Summit
 

Recommended

ikano_howto_socialloyalty
ikano_howto_socialloyaltyikano_howto_socialloyalty
ikano_howto_socialloyaltyBarry Smith
 
How To Put Your Brand Into Social Networks
How To Put Your Brand Into Social NetworksHow To Put Your Brand Into Social Networks
How To Put Your Brand Into Social NetworksRipple6, Inc.
 
Learning from listening
Learning from listeningLearning from listening
Learning from listeningBob Barker
 
Crafting an Engagement Strategy
Crafting an Engagement StrategyCrafting an Engagement Strategy
Crafting an Engagement StrategyEric Weaver
 
Social loyalty presentation to loyalty lab conference 5 13-10
Social loyalty presentation to loyalty lab conference 5 13-10Social loyalty presentation to loyalty lab conference 5 13-10
Social loyalty presentation to loyalty lab conference 5 13-10Matt Moog
 
Advertiser's Crash Course in Influencer Marketing
Advertiser's Crash Course in Influencer MarketingAdvertiser's Crash Course in Influencer Marketing
Advertiser's Crash Course in Influencer MarketingAffiliate Summit
 
Fans
FansFans
FansPaul Warren
 
How Big Brands Handle FTC Demands
How Big Brands Handle FTC DemandsHow Big Brands Handle FTC Demands
How Big Brands Handle FTC DemandsAffiliate Summit
 
Social Commerce With Ripple6
Social Commerce With Ripple6Social Commerce With Ripple6
Social Commerce With Ripple6Ripple6, Inc.
 
NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309Sarah Hofstetter
 
Social Media Strategic Planning
Social Media Strategic PlanningSocial Media Strategic Planning
Social Media Strategic PlanningBrian Huonker
 
Role of social media
Role of social mediaRole of social media
Role of social mediaVivek Roy
 
10 ways social media monitoring builds brands and drives sales
10 ways social media monitoring builds brands and drives sales10 ways social media monitoring builds brands and drives sales
10 ways social media monitoring builds brands and drives salesMarketwired
 
How to use social media in your marketing mix
How to use social media in your marketing mixHow to use social media in your marketing mix
How to use social media in your marketing mixheartinternet
 
How to Measure the ROI of your social media efforts
How to Measure the ROI of your social media effortsHow to Measure the ROI of your social media efforts
How to Measure the ROI of your social media effortsGuy Alvarez
 
Analyze, Influence and Engage Your Customer - v1.7
Analyze, Influence and Engage Your Customer - v1.7Analyze, Influence and Engage Your Customer - v1.7
Analyze, Influence and Engage Your Customer - v1.7Colter Bowman | Google Partner
 
Viral marketing
Viral marketingViral marketing
Viral marketinglovelyplacement
 
How to Use Social Media Marketing In Your Business
How to Use Social Media Marketing In Your BusinessHow to Use Social Media Marketing In Your Business
How to Use Social Media Marketing In Your BusinessAlease Michelle Jones
 
Unraveling the Mystery of Social Media ROI
Unraveling the Mystery of Social Media ROIUnraveling the Mystery of Social Media ROI
Unraveling the Mystery of Social Media ROIPaul Gillin
 
Viral Marketing, Igniting the Buzz
Viral Marketing, Igniting the BuzzViral Marketing, Igniting the Buzz
Viral Marketing, Igniting the BuzzSallie Burnett
 
Jim Sterne's Webinar Presentation With Radian6
Jim Sterne's Webinar Presentation With Radian6Jim Sterne's Webinar Presentation With Radian6
Jim Sterne's Webinar Presentation With Radian6Salesforce Marketing Cloud
 
Brandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & StrategiesBrandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & StrategiesCharlene Li
 
Final EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckFinal EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckMike Corak
 
Social Media Starter Kit
Social Media Starter KitSocial Media Starter Kit
Social Media Starter KitJanine Wegner
 
Evaluating a Propensity Score Adjustment for Combining Probability and Non-Pr...
Evaluating a Propensity Score Adjustment for Combining Probability and Non-Pr...Evaluating a Propensity Score Adjustment for Combining Probability and Non-Pr...
Evaluating a Propensity Score Adjustment for Combining Probability and Non-Pr...ICF
 
Surveys with Mixed Samples and Modes - David Dutwin, Ph.D.
Surveys with Mixed Samples and Modes - David Dutwin, Ph.D. Surveys with Mixed Samples and Modes - David Dutwin, Ph.D.
Surveys with Mixed Samples and Modes - David Dutwin, Ph.D. SSRS Market Research
 
Propensity Scores in Medical Device Trials
Propensity Scores in Medical Device TrialsPropensity Scores in Medical Device Trials
Propensity Scores in Medical Device TrialsBiomedical Statistical Consulting
 
Funderburk et al 2011 ICHPS_Using_Propensity_Score_& MI_Analysis_10-6-11
Funderburk et al 2011 ICHPS_Using_Propensity_Score_& MI_Analysis_10-6-11Funderburk et al 2011 ICHPS_Using_Propensity_Score_& MI_Analysis_10-6-11
Funderburk et al 2011 ICHPS_Using_Propensity_Score_& MI_Analysis_10-6-11Frank Funderburk
 
UNDP_GEF_SGP_Project_Impact_Evaluation_Research_Application of the Propensity...
UNDP_GEF_SGP_Project_Impact_Evaluation_Research_Application of the Propensity...UNDP_GEF_SGP_Project_Impact_Evaluation_Research_Application of the Propensity...
UNDP_GEF_SGP_Project_Impact_Evaluation_Research_Application of the Propensity...Yohannes Mengesha, PhD Fellow
 
Market Participation Impacts of Improved Wheat Varieties in Ethiopia: Applic...
Market Participation Impacts of Improved Wheat Varieties in Ethiopia: Applic...Market Participation Impacts of Improved Wheat Varieties in Ethiopia: Applic...
Market Participation Impacts of Improved Wheat Varieties in Ethiopia: Applic...CIMMYT
 

More Related Content

What's hot

Social Commerce With Ripple6
Social Commerce With Ripple6Social Commerce With Ripple6
Social Commerce With Ripple6Ripple6, Inc.
 
NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309Sarah Hofstetter
 
Social Media Strategic Planning
Social Media Strategic PlanningSocial Media Strategic Planning
Social Media Strategic PlanningBrian Huonker
 
Role of social media
Role of social mediaRole of social media
Role of social mediaVivek Roy
 
10 ways social media monitoring builds brands and drives sales
10 ways social media monitoring builds brands and drives sales10 ways social media monitoring builds brands and drives sales
10 ways social media monitoring builds brands and drives salesMarketwired
 
How to use social media in your marketing mix
How to use social media in your marketing mixHow to use social media in your marketing mix
How to use social media in your marketing mixheartinternet
 
How to Measure the ROI of your social media efforts
How to Measure the ROI of your social media effortsHow to Measure the ROI of your social media efforts
How to Measure the ROI of your social media effortsGuy Alvarez
 
How to Use Social Media Marketing In Your Business
How to Use Social Media Marketing In Your BusinessHow to Use Social Media Marketing In Your Business
How to Use Social Media Marketing In Your BusinessAlease Michelle Jones
 
Unraveling the Mystery of Social Media ROI
Unraveling the Mystery of Social Media ROIUnraveling the Mystery of Social Media ROI
Unraveling the Mystery of Social Media ROIPaul Gillin
 
Viral Marketing, Igniting the Buzz
Viral Marketing, Igniting the BuzzViral Marketing, Igniting the Buzz
Viral Marketing, Igniting the BuzzSallie Burnett
 
Jim Sterne's Webinar Presentation With Radian6
Jim Sterne's Webinar Presentation With Radian6Jim Sterne's Webinar Presentation With Radian6
Jim Sterne's Webinar Presentation With Radian6Salesforce Marketing Cloud
 
Brandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & StrategiesBrandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & StrategiesCharlene Li
 
Final EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckFinal EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckMike Corak
 
Social Media Starter Kit
Social Media Starter KitSocial Media Starter Kit
Social Media Starter KitJanine Wegner
 

What's hot (16)

Social Commerce With Ripple6
Social Commerce With Ripple6Social Commerce With Ripple6
Social Commerce With Ripple6
 
NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309
 
Social Media Strategic Planning
Social Media Strategic PlanningSocial Media Strategic Planning
Social Media Strategic Planning
 
Role of social media
Role of social mediaRole of social media
Role of social media
 
10 ways social media monitoring builds brands and drives sales
10 ways social media monitoring builds brands and drives sales10 ways social media monitoring builds brands and drives sales
10 ways social media monitoring builds brands and drives sales
 
How to use social media in your marketing mix
How to use social media in your marketing mixHow to use social media in your marketing mix
How to use social media in your marketing mix
 
How to Measure the ROI of your social media efforts
How to Measure the ROI of your social media effortsHow to Measure the ROI of your social media efforts
How to Measure the ROI of your social media efforts
 
Analyze, Influence and Engage Your Customer - v1.7
Analyze, Influence and Engage Your Customer - v1.7Analyze, Influence and Engage Your Customer - v1.7
Analyze, Influence and Engage Your Customer - v1.7
 
Viral marketing
Viral marketingViral marketing
Viral marketing
 
How to Use Social Media Marketing In Your Business
How to Use Social Media Marketing In Your BusinessHow to Use Social Media Marketing In Your Business
How to Use Social Media Marketing In Your Business
 
Unraveling the Mystery of Social Media ROI
Unraveling the Mystery of Social Media ROIUnraveling the Mystery of Social Media ROI
Unraveling the Mystery of Social Media ROI
 
Viral Marketing, Igniting the Buzz
Viral Marketing, Igniting the BuzzViral Marketing, Igniting the Buzz
Viral Marketing, Igniting the Buzz
 
Jim Sterne's Webinar Presentation With Radian6
Jim Sterne's Webinar Presentation With Radian6Jim Sterne's Webinar Presentation With Radian6
Jim Sterne's Webinar Presentation With Radian6
 
Brandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & StrategiesBrandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & Strategies
 
Final EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckFinal EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop Deck
 
Social Media Starter Kit
Social Media Starter KitSocial Media Starter Kit
Social Media Starter Kit
 

Viewers also liked

Evaluating a Propensity Score Adjustment for Combining Probability and Non-Pr...
Evaluating a Propensity Score Adjustment for Combining Probability and Non-Pr...Evaluating a Propensity Score Adjustment for Combining Probability and Non-Pr...
Evaluating a Propensity Score Adjustment for Combining Probability and Non-Pr...ICF
 
Surveys with Mixed Samples and Modes - David Dutwin, Ph.D.
Surveys with Mixed Samples and Modes - David Dutwin, Ph.D. Surveys with Mixed Samples and Modes - David Dutwin, Ph.D.
Surveys with Mixed Samples and Modes - David Dutwin, Ph.D. SSRS Market Research
 
Funderburk et al 2011 ICHPS_Using_Propensity_Score_& MI_Analysis_10-6-11
Funderburk et al 2011 ICHPS_Using_Propensity_Score_& MI_Analysis_10-6-11Funderburk et al 2011 ICHPS_Using_Propensity_Score_& MI_Analysis_10-6-11
Funderburk et al 2011 ICHPS_Using_Propensity_Score_& MI_Analysis_10-6-11Frank Funderburk
 
UNDP_GEF_SGP_Project_Impact_Evaluation_Research_Application of the Propensity...
UNDP_GEF_SGP_Project_Impact_Evaluation_Research_Application of the Propensity...UNDP_GEF_SGP_Project_Impact_Evaluation_Research_Application of the Propensity...
UNDP_GEF_SGP_Project_Impact_Evaluation_Research_Application of the Propensity...Yohannes Mengesha, PhD Fellow
 
Market Participation Impacts of Improved Wheat Varieties in Ethiopia: Applic...
Market Participation Impacts of Improved Wheat Varieties in Ethiopia: Applic...Market Participation Impacts of Improved Wheat Varieties in Ethiopia: Applic...
Market Participation Impacts of Improved Wheat Varieties in Ethiopia: Applic...CIMMYT
 
Effects of Participation in a Post-Secondary Honors Program using Propensity ...
Effects of Participation in a Post-Secondary Honors Program using Propensity ...Effects of Participation in a Post-Secondary Honors Program using Propensity ...
Effects of Participation in a Post-Secondary Honors Program using Propensity ...Scott R. Furtwengler, Ph.D.
 
Propensity score analysis__statistical_methods_and_applications_advanced_quan...
Propensity score analysis__statistical_methods_and_applications_advanced_quan...Propensity score analysis__statistical_methods_and_applications_advanced_quan...
Propensity score analysis__statistical_methods_and_applications_advanced_quan...Israel Vargas
 

Viewers also liked (10)

Evaluating a Propensity Score Adjustment for Combining Probability and Non-Pr...
Evaluating a Propensity Score Adjustment for Combining Probability and Non-Pr...Evaluating a Propensity Score Adjustment for Combining Probability and Non-Pr...
Evaluating a Propensity Score Adjustment for Combining Probability and Non-Pr...
 
Surveys with Mixed Samples and Modes - David Dutwin, Ph.D.
Surveys with Mixed Samples and Modes - David Dutwin, Ph.D. Surveys with Mixed Samples and Modes - David Dutwin, Ph.D.
Surveys with Mixed Samples and Modes - David Dutwin, Ph.D.
 
Propensity Scores in Medical Device Trials
Propensity Scores in Medical Device TrialsPropensity Scores in Medical Device Trials
Propensity Scores in Medical Device Trials
 
Funderburk et al 2011 ICHPS_Using_Propensity_Score_& MI_Analysis_10-6-11
Funderburk et al 2011 ICHPS_Using_Propensity_Score_& MI_Analysis_10-6-11Funderburk et al 2011 ICHPS_Using_Propensity_Score_& MI_Analysis_10-6-11
Funderburk et al 2011 ICHPS_Using_Propensity_Score_& MI_Analysis_10-6-11
 
UNDP_GEF_SGP_Project_Impact_Evaluation_Research_Application of the Propensity...
UNDP_GEF_SGP_Project_Impact_Evaluation_Research_Application of the Propensity...UNDP_GEF_SGP_Project_Impact_Evaluation_Research_Application of the Propensity...
UNDP_GEF_SGP_Project_Impact_Evaluation_Research_Application of the Propensity...
 
Market Participation Impacts of Improved Wheat Varieties in Ethiopia: Applic...
Market Participation Impacts of Improved Wheat Varieties in Ethiopia: Applic...Market Participation Impacts of Improved Wheat Varieties in Ethiopia: Applic...
Market Participation Impacts of Improved Wheat Varieties in Ethiopia: Applic...
 
Effects of Participation in a Post-Secondary Honors Program using Propensity ...
Effects of Participation in a Post-Secondary Honors Program using Propensity ...Effects of Participation in a Post-Secondary Honors Program using Propensity ...
Effects of Participation in a Post-Secondary Honors Program using Propensity ...
 
Propensity Score Matching Methods
Propensity Score Matching MethodsPropensity Score Matching Methods
Propensity Score Matching Methods
 
Panel Data Models
Panel Data ModelsPanel Data Models
Panel Data Models
 
Propensity score analysis__statistical_methods_and_applications_advanced_quan...
Propensity score analysis__statistical_methods_and_applications_advanced_quan...Propensity score analysis__statistical_methods_and_applications_advanced_quan...
Propensity score analysis__statistical_methods_and_applications_advanced_quan...
 

Similar to Does Engagement Equal Roi

Thoughts On The Future Of Social Media
Thoughts On The Future Of Social MediaThoughts On The Future Of Social Media
Thoughts On The Future Of Social MediaBrian Cavoli
 
Advocate Marketing Explained
Advocate Marketing ExplainedAdvocate Marketing Explained
Advocate Marketing ExplainedBrian Gladstein
 
Class presentation on social media marketing
Class presentation on social media marketingClass presentation on social media marketing
Class presentation on social media marketingGagan Chauhan
 
Lead generation using social network
Lead generation using social networkLead generation using social network
Lead generation using social networkAnusonia Jose
 
Wsq promote products and services on social media robin
Wsq promote products and services on social media robinWsq promote products and services on social media robin
Wsq promote products and services on social media robinRobin Stienberg
 
Social Media Training Basics
Social Media Training BasicsSocial Media Training Basics
Social Media Training BasicsEric Webb
 
WSQ Promote Products and Services on Social Media - robin
WSQ Promote Products and Services on Social Media - robinWSQ Promote Products and Services on Social Media - robin
WSQ Promote Products and Services on Social Media - robinRobin Stienberg
 
Measuring the Influence of Social Media
Measuring the Influence of Social MediaMeasuring the Influence of Social Media
Measuring the Influence of Social MediaBrian Cavoli
 
Somnio digital trends_q4_16
Somnio digital trends_q4_16Somnio digital trends_q4_16
Somnio digital trends_q4_16Blaine Prince
 
Role of social media in pr
Role of social media in prRole of social media in pr
Role of social media in prAnkush Bajaj
 
Driving Sales Exec Summit - Using Social to Drive Business
Driving Sales Exec Summit - Using Social to Drive BusinessDriving Sales Exec Summit - Using Social to Drive Business
Driving Sales Exec Summit - Using Social to Drive BusinessAaron Strout
 
Expanding Reach: How Affiliates and Social Drive Together
Expanding Reach: How Affiliates and Social Drive TogetherExpanding Reach: How Affiliates and Social Drive Together
Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
 
Social Media Marketing.
Social Media Marketing.Social Media Marketing.
Social Media Marketing.Akash Saha
 
Major trends and development in social media marketing v2
Major trends and development in social media marketing v2Major trends and development in social media marketing v2
Major trends and development in social media marketing v2Aventis School of Management
 
club-forum-presentation - -social-media-marketing.pptx
club-forum-presentation - -social-media-marketing.pptxclub-forum-presentation - -social-media-marketing.pptx
club-forum-presentation - -social-media-marketing.pptxlalutailor778
 
Social Media analytics
Social Media analyticsSocial Media analytics
Social Media analyticsJake Aull
 
GSU Audience Analysis & Segmentation
GSU Audience Analysis & SegmentationGSU Audience Analysis & Segmentation
GSU Audience Analysis & SegmentationJake Aull
 
Social Media Metrics (analytics) slides
Social Media Metrics (analytics) slidesSocial Media Metrics (analytics) slides
Social Media Metrics (analytics) slidesJake Aull
 

Similar to Does Engagement Equal Roi (20)

Thoughts On The Future Of Social Media
Thoughts On The Future Of Social MediaThoughts On The Future Of Social Media
Thoughts On The Future Of Social Media
 
Advocate Marketing Explained
Advocate Marketing ExplainedAdvocate Marketing Explained
Advocate Marketing Explained
 
Class presentation on social media marketing
Class presentation on social media marketingClass presentation on social media marketing
Class presentation on social media marketing
 
Lead generation using social network
Lead generation using social networkLead generation using social network
Lead generation using social network
 
Wsq promote products and services on social media robin
Wsq promote products and services on social media robinWsq promote products and services on social media robin
Wsq promote products and services on social media robin
 
Social Media Training Basics
Social Media Training BasicsSocial Media Training Basics
Social Media Training Basics
 
WSQ Promote Products and Services on Social Media - robin
WSQ Promote Products and Services on Social Media - robinWSQ Promote Products and Services on Social Media - robin
WSQ Promote Products and Services on Social Media - robin
 
Measuring the Influence of Social Media
Measuring the Influence of Social MediaMeasuring the Influence of Social Media
Measuring the Influence of Social Media
 
Somnio digital trends_q4_16
Somnio digital trends_q4_16Somnio digital trends_q4_16
Somnio digital trends_q4_16
 
Role of social media in pr
Role of social media in prRole of social media in pr
Role of social media in pr
 
Driving sales 10 14-09
Driving sales 10 14-09Driving sales 10 14-09
Driving sales 10 14-09
 
Driving Sales Exec Summit - Using Social to Drive Business
Driving Sales Exec Summit - Using Social to Drive BusinessDriving Sales Exec Summit - Using Social to Drive Business
Driving Sales Exec Summit - Using Social to Drive Business
 
Social Analytics
Social AnalyticsSocial Analytics
Social Analytics
 
Expanding Reach: How Affiliates and Social Drive Together
Expanding Reach: How Affiliates and Social Drive TogetherExpanding Reach: How Affiliates and Social Drive Together
Expanding Reach: How Affiliates and Social Drive Together
 
Social Media Marketing.
Social Media Marketing.Social Media Marketing.
Social Media Marketing.
 
Major trends and development in social media marketing v2
Major trends and development in social media marketing v2Major trends and development in social media marketing v2
Major trends and development in social media marketing v2
 
club-forum-presentation - -social-media-marketing.pptx
club-forum-presentation - -social-media-marketing.pptxclub-forum-presentation - -social-media-marketing.pptx
club-forum-presentation - -social-media-marketing.pptx
 
Social Media analytics
Social Media analyticsSocial Media analytics
Social Media analytics
 
GSU Audience Analysis & Segmentation
GSU Audience Analysis & SegmentationGSU Audience Analysis & Segmentation
GSU Audience Analysis & Segmentation
 
Social Media Metrics (analytics) slides
Social Media Metrics (analytics) slidesSocial Media Metrics (analytics) slides
Social Media Metrics (analytics) slides
 

More from Matt Moog

Forrester deck 10 21-12
Forrester deck 10 21-12Forrester deck 10 21-12
Forrester deck 10 21-12Matt Moog
 
Forrester deck 10 21-12
Forrester deck 10 21-12Forrester deck 10 21-12
Forrester deck 10 21-12Matt Moog
 
Social platforms presentation for Tech Week 7 23-11
Social platforms presentation for Tech Week 7 23-11Social platforms presentation for Tech Week 7 23-11
Social platforms presentation for Tech Week 7 23-11Matt Moog
 
Built in chicago
Built in chicagoBuilt in chicago
Built in chicagoMatt Moog
 
New Options Summit Presentation 11 4-10
New Options Summit Presentation 11 4-10New Options Summit Presentation 11 4-10
New Options Summit Presentation 11 4-10Matt Moog
 
Social Commerce: What is it and why do you need it?
Social Commerce: What is it and why do you need it?Social Commerce: What is it and why do you need it?
Social Commerce: What is it and why do you need it?Matt Moog
 

More from Matt Moog (6)

Forrester deck 10 21-12
Forrester deck 10 21-12Forrester deck 10 21-12
Forrester deck 10 21-12
 
Forrester deck 10 21-12
Forrester deck 10 21-12Forrester deck 10 21-12
Forrester deck 10 21-12
 
Social platforms presentation for Tech Week 7 23-11
Social platforms presentation for Tech Week 7 23-11Social platforms presentation for Tech Week 7 23-11
Social platforms presentation for Tech Week 7 23-11
 
Built in chicago
Built in chicagoBuilt in chicago
Built in chicago
 
New Options Summit Presentation 11 4-10
New Options Summit Presentation 11 4-10New Options Summit Presentation 11 4-10
New Options Summit Presentation 11 4-10
 
Social Commerce: What is it and why do you need it?
Social Commerce: What is it and why do you need it?Social Commerce: What is it and why do you need it?
Social Commerce: What is it and why do you need it?
 

Recently uploaded

Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfOrbitshub
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusZilliz
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWERMadyBayot
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Victor Rentea
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024The Digital Insurer
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...Zilliz
 
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUKSpring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUKJago de Vreede
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...apidays
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...apidays
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Jeffrey Haguewood
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfOverkill Security
 

Recently uploaded (20)

Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUKSpring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 

Does Engagement Equal Roi

  • 1. Does Engagement Equal ROI? MeasureUp: Social Media Value & Measurement Summit March 10, 2010 Matt Moog Founder & CEO Viewpoints Network 312-447-6111 [email_address]
  • 2.
  • 3. Marketer Initiated Media Engagement Measures http://www.clickz.com/3522616 Source: Pete Blackshaw – EVP of Neilsen BuzzMetrics Engagement Activities Key Weighting Variables Permission or opt-in Length of relationship, open rates, calls to action Interaction with an on- or offline ad Participation, depth of involvement, length On-demand behavior (ads, RSS, etc.) Frequency, targeting method, longevity Web site visit Traffic patterns, length of stay, call to action On-demand samples or demos Actual usage, depth of involvement, follow-up Ad skipping or filtering Ad content triggers, message triggers, frequency Opinion solicitation (Web site, research) Issue triggers, depth of advocacy Cross-platform activity (TV to Web) Platform integration, frequency Propensity to search, seek, or request branded content Traffic patterns, time between ad placement and request
  • 4. Consumer Initiated Engagement Engagement Activities Key Weighting Variables Unaided propensity to tell others To whom, in what context, total reach Aided propensity to tell others Pass-along utility measures, survey design Unsolicited feedback (email, call center) What issue, depth of emotion, or influence CGM on blogs and boards How public or searchable, how validating Propensity to offer product suggestions Depth of loyalty, consumer profile Formal brand review or opinion Positive or negative, listeners
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. The Triple Bottom Line of Social Commerce A framework for measuring ROI of your social and community efforts
  • 10.
  • 11. Organize conversations around products to promote confidence
  • 12. Organize content & community to help decision making
  • 13. Product Level Discussions can resolve customer service inquires
  • 14. Soliciting ideas from your customers
  • 15. Insight: leverage user tagging to build affinity groups
  • 16.
  • 18. Help customers track their influence
  • 19. Matt Moog Founder & CEO Viewpoints Network 312-447-6111 [email_address] www.viewpointsnetwork.com www.viewpoints.com