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1. Wieden + Kennedy
The company was founded on April 1, 1982 by Dan Wieden and David Kennedy.
Dan Wieden and David Kennedy originally met each other at the William Cain advertising
agency while working on the Nike account. They took Nike on as a client after founding
Wieden + Kennedy, they are now best known for the work that they have done for Nike over
the years.
They are headquartered in Portland, Oregon and it is one of the largest independently
owned advertising agencies in the world.
Two of the company’s television adverts for Nike have won Emmy Awards, one of which
aired during the 2002 Winter Olympics. In 2002 the Gunn Report named Wieden + Kennedy
as the most-awarded agency in the world and the company was Adweek’s “Global Agency of
the Year” in 2007.
Adweek also named their “It’s Mine” advert for Coca-Cola in 2008 as the best Super Bowl
commercial (advert) of the decade. Both Creativity and AdAge named Wieden+Kennedy
agency of the year for 2010. In 2011, Fast Company named Wieden+Kennedy as one of the
50 most innovative companies.
Wieden+Kennedy have also advertised for companies such as:
 Nike (“Write the Future”, for Nike Football, Summer 2010)
 Facebook (“Facebook Home” campaign for Facebook Home, Spring 2013
 Coca-Cola (“Yours”, Diet Coke campaign, as seen during the 2001 Academy Awards)
 ESPN (“Your NBA Destination” campaign, making ESPN as the destination for all
things NBA)
 Honda (“Cog” a Rube Goldberg-esque assembly of the separate parts of a Honda)
 Microsoft (“Where do you want to go today?” used during the company’s marketing
campaigns during the 1990s and early-2000s)
 Miller Brewing (“The High Life Man”, directed by award-winning filmmaker Errol
Morris)
 Old Spice (“Experiencing is Everything” campaign featuring actor Bruce Campbell)
 Procter & Gamble ( “Thanks, Mom”, as part of their 2010 Winter Olympic campaign)
 Chrysler ( Adverts usually aired during the Super Bowl featuring high profile
celebrities such as Clint Eastwood)
 3 Mobile ( “Pony”, a UK campaign featuring a Shetland Pony moonwalking to
Fleetwood Mac’s Everywhere)