1. May 1st, 2013 Published by: Matthew Osorio
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Improving Click Through
Rate (CTR) in your PPC
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Improving Click Through Rate
(CTR) in your PPC
There is a wide range of internet marketing strategies that can
bring considerable growth to your online business. But the
most common being the SEO and PPC. So, if you are involved
with Pay Per Click Advertising, one of the metrics you should
be concerned with is CTR. Click through rate (CTR) is the
percent of ad views that will result in clicks or leads, and it
is one of the key factors in the PPC Search Engine ranking
strategy. PPC Ads with higher click-through rates get better
quality scores and higher placements in Google search results.
Increasing Your Click Through Rate (CTR) would not only
result in increased traffic, but also an improved Quality Score
and a higher Ad Rank for your Pay Per Click Advertising
campaign. But getting a higher CTR is not as easy as you
may think. You will either have to work out with a new set
of keywords or may have to adjust your CPC bids for your
campaign. But it is not always possible to adjust your CPC bids
as you may end up with a mess. So what options are available
to you to increase your text ads Click Through Rate (CTR)
without making adjustments to your keywords or CPC bids?
Here are a few ways by which you can improve your CTR
without making the above changes:
• Improve Your Ad Copy:
The most important thing is to improve the way you write your
ad copy. As you are selling through your ad copy, you must be
able to persuade your visitors that they can cater their needs
from your website. Thus, by being creative as much as possible
and producing killer text ads you will be able to take your
business to newer heights and also earn high profits.
• Google+ Social Extensions:
Having the social extension to Google+ makes a big difference
to your text ads as it adds an element of social proof and an
endorsement to it. If you are able to build a good following on
Google+ then you would certainly get a CTR boost for your PPC
campaign.
• Use a logo with your location extension:
When setting up your Location Extension it is beneficial to
add your business logo or any other relevant image of your
business into it. Remember, Google displays your business
logo when people search for relevant queries on the PPC
Search Engine.
• Invest in Brand Name Keywords:
By embarking on a strategy that combines aggressively bidding
for your competitors & your brand name keywords you will be
able to offer your visitors with more options to click through
to high value pages for a significantly lower CPC. Brand name
keywords generally have much lower CPC as when compared
to the commercial keywords.
• Get a site links extension:
By integrating a site links extension, advertisers will get a
chance to associate multiple landing pages with their brand
name. The advertisers should not only be careful while
selecting the associated landing pages for their ads but must
also use a highly descriptive site links text.
• Hyper Descriptive Display URLs:
The advertisers can increase their Click through Rate (CTR) by
making hyper descriptive display URLs with the 35 character
limit. They can experiment CTR’s by using identical headlines
and ad descriptions and then varying display URLs. This will
also save much time for creating the ads from scratch.
• Get reviews to display on your ads:
Reviews are a definite way to acquiring credibility and
attracting more clicks on the PPC Search Engine. However, the
Advertiser has no real control over the display of reviews with
the seller rating extension.
By implementing the following measures the advertisers can
observe a great hike on the CTR in their PPC campaign.
Article Source: Articlebase.com
About the Author
Approved Search is a premier Pay Per Click Marketing
Network to help match qualified traffic sources with
advertisers looking to maximize their results. For more
information visit us at Pay Per Click Advertising

2. May 1st, 2013 Published by: Matthew Osorio
Created using Zinepal. Go online to create your own eBooks in PDF, ePub, Kindle and Mobipocket formats. 2
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