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Comparison of similar products and
my products
By Matt Halmshaw
My Magazine
White text on black
background
Clear
Masthead

Masthead is a different colour
to the cover story
Consistent
colours

Image on one
side, cover lines in
the other

Black
Background

Single main image

Barcode and
date plus issue
number

Different fonts

Bold web
address
Multiple cover
lines

Bold, Sharp
image

Social media
links

Rule of thirds
has been used

A plus section at the
bottom of the page
Scream
Magazine
White text on black
background
Clear
Masthead

Masthead is a different colour
to the cover story
Consistent
colours

Image on one
side, cover lines in
the other

Black
Background

Single main image
Barcode and date
plus issue number

Different fonts
Bold, Sharp
image
Bold web
address
Multiple cover
lines

Social media
links

Rule of thirds have been used
A plus section at the
bottom of the page
My Poster
Image stands out from the background
Sharp image
Age certification used
Consistent colour scheme
All images and text are central

Single large image
Includes a directors presents text

Rule of thirds has been used

Black background
Credits are at 50% opacity

Credits are at the bottom of the page
Mirrors poster
Black background
Age certification used
Sharp image

Consistent colour scheme
All images and text are central
Includes a directors presents text

Single large image
Rule of thirds has been used
Image stands out from the background
Credits are at 50% opacity

Credits are at the bottom of the page

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Final products Brand Identity comparison

  • 1. Comparison of similar products and my products By Matt Halmshaw
  • 3. White text on black background Clear Masthead Masthead is a different colour to the cover story Consistent colours Image on one side, cover lines in the other Black Background Single main image Barcode and date plus issue number Different fonts Bold web address Multiple cover lines Bold, Sharp image Social media links Rule of thirds has been used A plus section at the bottom of the page
  • 5. White text on black background Clear Masthead Masthead is a different colour to the cover story Consistent colours Image on one side, cover lines in the other Black Background Single main image Barcode and date plus issue number Different fonts Bold, Sharp image Bold web address Multiple cover lines Social media links Rule of thirds have been used A plus section at the bottom of the page
  • 7. Image stands out from the background Sharp image Age certification used Consistent colour scheme All images and text are central Single large image Includes a directors presents text Rule of thirds has been used Black background Credits are at 50% opacity Credits are at the bottom of the page
  • 9. Black background Age certification used Sharp image Consistent colour scheme All images and text are central Includes a directors presents text Single large image Rule of thirds has been used Image stands out from the background Credits are at 50% opacity Credits are at the bottom of the page