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What Our Clients are Looking For
• Commodity costs are a significant cost of goods sold

• Supplement internal commodity expertise

• Develop and implement a strategic business strategy to manage cost

• Track, report, and forecast key commodity costs

In short:
    Become their trusted source for agricultural commodity and energy
    information and management processes



                                                                                1

    www.BeesonInc.com           Beeson & Associates, Inc.      (502) 241-8460
What We Heard
• Commodity cost surprises have impacted results multiple times

• An active search for commodity risk management help is underway

• Exposure to: flour, soybean oil, palm oil, and sugar

• Evaluating the need to establish a margin account

• Would like support during the 2013 planning process

In short:
    The issue is on the “radar screen” and solutions are being evaluated


                                                                                   2

    www.BeesonInc.com            Beeson & Associates, Inc.        (502) 241-8460
Customized Commodity Solutions
We strive to institute a complete solution                                 Who We Have Helped
What is risk to the organization?
• Volume at risk is the mismatch of forward sales and commodity
  ownership
• Price risk is the volatility of the market
• Risk = Volume X Price risks


What capability is there to manage risk?
• People, processes, and financial tools


What is our market opinion?
• Research and outlook


What are the benefits?
• Execute and track results

                                                                                                  3

       www.BeesonInc.com                       Beeson & Associates, Inc.         (502) 241-8460
Our Team
Blend of experience and education delivers results

Matt Beeson                                                                 Alex Norton
• Founder 1995                                                              • Director: Risk Management
• Key commodity purchasing roles                                            • Economics: Wake Forest
     –    Pillsbury, Brach Candies, KFC (PepsiCo)                           • MBA U Mass in progress
• M.S. in Ag Econ University of Illinois                                    • Joined Beeson & Associates, Inc. in 2008



James Stewart                                                               Philip Beeson
• Energy leader                                                             • Director: Commodity Services
• Key energy management roles                                               • Finance at Johnson & Johnson
     –    Summit Energy, GE Appliances, Integrys Energy
                                                                            • Finance: Miami of Ohio
• MBA University of Louisville
                                                                            • Joined Beeson & Associates, Inc. 2011
• Joined Beeson & Associates, Inc. 2011



                                                                                                                         4

         www.BeesonInc.com                                Beeson & Associates, Inc.                    (502) 241-8460
The Process
We end with market outlook                                                    What we hear?
2-day launch                                                             “This process changed the way
                                                                            we think about and manage
• Learn your business needs                                                        the markets.”
• Get underlying volume information                                        “We no longer start with a
• Mutually set objectives of the program                                      panicked feeling about
                                                                              market direction, but put
                                                                            together a business strategy
Ongoing support                                                            based on market conditions.”
• Weekly market outlook                                                  “The positions we do take are
                                                                           understood, quantified, and
• Monthly strategy webinar                                                          tracked.”
• Execution of strategies (if desired)                                       “We have not had an
                                                                            unmanageable commodity
                                                                            surprise in the 4 years we
Track the results
                                                                           have been using this model.”
• Provide results tracking
• Utilize proprietary web-based reporting Bundle(if desired)


                                                                                                           5

      www.BeesonInc.com                      Beeson & Associates, Inc.              (502) 241-8460
Weekly Update




                                                                   6

  www.BeesonInc.com   Beeson & Associates, Inc.   (502) 241-8460
Monthly Strategy Meeting




                                                                   7

  www.BeesonInc.com   Beeson & Associates, Inc.   (502) 241-8460
Example: You See What We See




                                                                   8

  www.BeesonInc.com   Beeson & Associates, Inc.   (502) 241-8460
Example: You See What We See




                                                                   9

  www.BeesonInc.com   Beeson & Associates, Inc.   (502) 241-8460
Reporting

Comparison vs. Market
1000s better/(worse)
                  Jan-11   Feb-11    Mar-11    Apr-11   May-11   Jun-11   Jul-11   Aug-11    Sep-11   Oct-11   Nov-11   Dec-11 2011 Total

Flour               $363     $372      $538      $308     $243    -$109      $12     $188      $152     -$94     -$72      -$49    $1,851

Palm Oil             $90     $225      $368      $391     $418     $522     $197     $227      $314      $89      $97      $81     $3,020

Buttermilk           $11       $0       $41       $69       $3      $52      $27       $8       $19       $5       $6       $4       $244

Sugar                $30      $41       $83       $63      $33      $49      $36      $57       $78      $84      $41      $41       $635

Natural Gas           $0       -$4       -$3       $1       $1       $1       $0       -$1      -$2      -$3       $0       $0       -$10

Total               $493     $635    $1,027      $831     $699     $514     $272     $479      $561      $81      $72      $76     $5,740




                                                                                                                                            10

        www.BeesonInc.com                                  Beeson & Associates, Inc.                                (502) 241-8460
Reporting
Comparison vs. Budget
1000s better / - worse
                    Jan-11   Feb-11 Mar-11    Apr-11 May-11 Jun-11    Jul-11    Aug-11 Sep-11 Oct-11      Nov-11 Dec-11 2011 Total

Flour                  $79      $84    $90       $28    $37    -$72     -$47       $29     $44     -$50     -$59    -$41       $121

Comparison vs. Budget
Palm Oil                 $1   $11      $7     $3    -$1    -$3   -$72  -$75  -$108  -$116   -$86   -$83      -$522
1000s better / - worse
                    Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 2011 Total
Buttermilk              $13    -$2   $20     $34  -$43    -$20   -$38  -$54   -$48   -$49   -$38   -$30      -$255

Flour                  $79      $84    $90       $28    $37    -$72     -$47       $29     $44     -$50     -$59    -$41       $121
Sugar                  -$2      -$3    -$4       -$3    -$3     -$3      -$2       -$3     -$3      $15     -$14    -$14       -$39

Palm Oil                $1      $11     $7        $3    -$1     -$3     -$72       -$75   -$108   -$116     -$86    -$83      -$522
Apples                 $10       $3    $34      -$16   -$15    -$75     -$67       -$34    -$37    -$95     -$95    -$95      -$482

Buttermilk             $13      -$2     $20      $34   -$43    -$20     -$38       -$54    -$48    -$49     -$38    -$30      -$255
Cherries              -$12     -$24    -$34     -$26   -$31    -$36      $16         $0     -$2     -$3      -$7     -$9      -$168

Sugar                  -$2      -$3     -$4      -$3    -$3     -$3       -$2       -$3     -$3    $15      -$14    -$14       -$39
Natural Gas            -$2      -$2     -$2       $1     $1      $0        $0        $0      $0     $0        $1      $1        -$2

Apples                 $10       $3    $34      -$16   -$15    -$75     -$67      -$34     -$37    -$95     -$95    -$95       -$482
Total                  $87      $66   $111       $22   -$55   -$209    -$210     -$135    -$155   -$299    -$298   -$271     -$1,347

Cherries            -$12       -$24    -$34     -$26   -$31    -$36      $16        $0      -$2     -$3      -$7     -$9       -$168
Last Month's Update                                                                                                          -$1,336

Natural Gas            -$2      -$2     -$2       $1     $1      $0       $0        $0      $0      $0        $1     $1          -$2

Total                  $87      $66   $111       $22   -$55   -$209    -$210     -$135    -$155   -$299    -$298   -$271     -$1,347

Last Month's Update                                                                                                          -$1,336

  Note: several commodities were deleted for confidentiality reasons. Total does not add correctly
                                                                                                                                     11

           www.BeesonInc.com                           Beeson & Associates, Inc.                            (502) 241-8460
Implementation of Margin Account
Is it really necessary?                                               Our Experience
Accounting treatment                                             Few of our clients manage their
                                                                        own margin account
• Mark-to-market
• Hedge accounting
                                                                 • Vendors will embed option
                                                                   strategies
Cash impact
                                                                 • Accounting and cash impacts
• Margin can be significant                                        are insurmountable
                                                                 • Most of the risk management
Training                                                           programs do not require it
• Understanding and use of options
                                                                 However, it cannot be debated…
                                                                 Flexibility of having an account
                                                                           has advantages!




                                                                                                    12

      www.BeesonInc.com              Beeson & Associates, Inc.               (502) 241-8460

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Business Overview

  • 1. What Our Clients are Looking For • Commodity costs are a significant cost of goods sold • Supplement internal commodity expertise • Develop and implement a strategic business strategy to manage cost • Track, report, and forecast key commodity costs In short: Become their trusted source for agricultural commodity and energy information and management processes 1 www.BeesonInc.com Beeson & Associates, Inc. (502) 241-8460
  • 2. What We Heard • Commodity cost surprises have impacted results multiple times • An active search for commodity risk management help is underway • Exposure to: flour, soybean oil, palm oil, and sugar • Evaluating the need to establish a margin account • Would like support during the 2013 planning process In short: The issue is on the “radar screen” and solutions are being evaluated 2 www.BeesonInc.com Beeson & Associates, Inc. (502) 241-8460
  • 3. Customized Commodity Solutions We strive to institute a complete solution Who We Have Helped What is risk to the organization? • Volume at risk is the mismatch of forward sales and commodity ownership • Price risk is the volatility of the market • Risk = Volume X Price risks What capability is there to manage risk? • People, processes, and financial tools What is our market opinion? • Research and outlook What are the benefits? • Execute and track results 3 www.BeesonInc.com Beeson & Associates, Inc. (502) 241-8460
  • 4. Our Team Blend of experience and education delivers results Matt Beeson Alex Norton • Founder 1995 • Director: Risk Management • Key commodity purchasing roles • Economics: Wake Forest – Pillsbury, Brach Candies, KFC (PepsiCo) • MBA U Mass in progress • M.S. in Ag Econ University of Illinois • Joined Beeson & Associates, Inc. in 2008 James Stewart Philip Beeson • Energy leader • Director: Commodity Services • Key energy management roles • Finance at Johnson & Johnson – Summit Energy, GE Appliances, Integrys Energy • Finance: Miami of Ohio • MBA University of Louisville • Joined Beeson & Associates, Inc. 2011 • Joined Beeson & Associates, Inc. 2011 4 www.BeesonInc.com Beeson & Associates, Inc. (502) 241-8460
  • 5. The Process We end with market outlook What we hear? 2-day launch “This process changed the way we think about and manage • Learn your business needs the markets.” • Get underlying volume information “We no longer start with a • Mutually set objectives of the program panicked feeling about market direction, but put together a business strategy Ongoing support based on market conditions.” • Weekly market outlook “The positions we do take are understood, quantified, and • Monthly strategy webinar tracked.” • Execution of strategies (if desired) “We have not had an unmanageable commodity surprise in the 4 years we Track the results have been using this model.” • Provide results tracking • Utilize proprietary web-based reporting Bundle(if desired) 5 www.BeesonInc.com Beeson & Associates, Inc. (502) 241-8460
  • 6. Weekly Update 6 www.BeesonInc.com Beeson & Associates, Inc. (502) 241-8460
  • 7. Monthly Strategy Meeting 7 www.BeesonInc.com Beeson & Associates, Inc. (502) 241-8460
  • 8. Example: You See What We See 8 www.BeesonInc.com Beeson & Associates, Inc. (502) 241-8460
  • 9. Example: You See What We See 9 www.BeesonInc.com Beeson & Associates, Inc. (502) 241-8460
  • 10. Reporting Comparison vs. Market 1000s better/(worse) Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 2011 Total Flour $363 $372 $538 $308 $243 -$109 $12 $188 $152 -$94 -$72 -$49 $1,851 Palm Oil $90 $225 $368 $391 $418 $522 $197 $227 $314 $89 $97 $81 $3,020 Buttermilk $11 $0 $41 $69 $3 $52 $27 $8 $19 $5 $6 $4 $244 Sugar $30 $41 $83 $63 $33 $49 $36 $57 $78 $84 $41 $41 $635 Natural Gas $0 -$4 -$3 $1 $1 $1 $0 -$1 -$2 -$3 $0 $0 -$10 Total $493 $635 $1,027 $831 $699 $514 $272 $479 $561 $81 $72 $76 $5,740 10 www.BeesonInc.com Beeson & Associates, Inc. (502) 241-8460
  • 11. Reporting Comparison vs. Budget 1000s better / - worse Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 2011 Total Flour $79 $84 $90 $28 $37 -$72 -$47 $29 $44 -$50 -$59 -$41 $121 Comparison vs. Budget Palm Oil $1 $11 $7 $3 -$1 -$3 -$72 -$75 -$108 -$116 -$86 -$83 -$522 1000s better / - worse Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 2011 Total Buttermilk $13 -$2 $20 $34 -$43 -$20 -$38 -$54 -$48 -$49 -$38 -$30 -$255 Flour $79 $84 $90 $28 $37 -$72 -$47 $29 $44 -$50 -$59 -$41 $121 Sugar -$2 -$3 -$4 -$3 -$3 -$3 -$2 -$3 -$3 $15 -$14 -$14 -$39 Palm Oil $1 $11 $7 $3 -$1 -$3 -$72 -$75 -$108 -$116 -$86 -$83 -$522 Apples $10 $3 $34 -$16 -$15 -$75 -$67 -$34 -$37 -$95 -$95 -$95 -$482 Buttermilk $13 -$2 $20 $34 -$43 -$20 -$38 -$54 -$48 -$49 -$38 -$30 -$255 Cherries -$12 -$24 -$34 -$26 -$31 -$36 $16 $0 -$2 -$3 -$7 -$9 -$168 Sugar -$2 -$3 -$4 -$3 -$3 -$3 -$2 -$3 -$3 $15 -$14 -$14 -$39 Natural Gas -$2 -$2 -$2 $1 $1 $0 $0 $0 $0 $0 $1 $1 -$2 Apples $10 $3 $34 -$16 -$15 -$75 -$67 -$34 -$37 -$95 -$95 -$95 -$482 Total $87 $66 $111 $22 -$55 -$209 -$210 -$135 -$155 -$299 -$298 -$271 -$1,347 Cherries -$12 -$24 -$34 -$26 -$31 -$36 $16 $0 -$2 -$3 -$7 -$9 -$168 Last Month's Update -$1,336 Natural Gas -$2 -$2 -$2 $1 $1 $0 $0 $0 $0 $0 $1 $1 -$2 Total $87 $66 $111 $22 -$55 -$209 -$210 -$135 -$155 -$299 -$298 -$271 -$1,347 Last Month's Update -$1,336 Note: several commodities were deleted for confidentiality reasons. Total does not add correctly 11 www.BeesonInc.com Beeson & Associates, Inc. (502) 241-8460
  • 12. Implementation of Margin Account Is it really necessary? Our Experience Accounting treatment Few of our clients manage their own margin account • Mark-to-market • Hedge accounting • Vendors will embed option strategies Cash impact • Accounting and cash impacts • Margin can be significant are insurmountable • Most of the risk management Training programs do not require it • Understanding and use of options However, it cannot be debated… Flexibility of having an account has advantages! 12 www.BeesonInc.com Beeson & Associates, Inc. (502) 241-8460