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Internal -Strength
•




    the cost of production—materials,wages
    of labour , rent of the land
•




    the price of production——lower
•




    the geography——Near China&India
Internal— weakness
•




    the traditionary sweet facing a challenge
    —Different cultures of food lead to
    different tastes.Maybe Vietnamese may
    not accept traditional Scottish flavor
    candy , such as the mint sweet and
    toffe sweet.(different habit will influence
    our sales)
External—
                 Opportunity
•




    Firstly, Vietnam as a developing country in the
    world, the government will like to absorb the
    foreign capital to develop the domestic
    economic.
•




    Secondly, as the geographical location,
    Vietnam is closed to China and Laos as well as
    near to India.
•




    Third, as a developing country, the cost of
    production will lower than in other countries.
External—Threats
•




    Sales and profits will be influenced by
    the low level of Vietnam economic.
•




    price of our product will be go down due
    to the low economic level of Vietnam.
External—Threats
•




    Sales and profits will be influenced by
    the low level of Vietnam economic.
•




    price of our product will be go down due
    to the low economic level of Vietnam.

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Swot company-by cathy (1)

  • 1.
  • 2. Internal -Strength • the cost of production—materials,wages of labour , rent of the land • the price of production——lower • the geography——Near China&India
  • 3. Internal— weakness • the traditionary sweet facing a challenge —Different cultures of food lead to different tastes.Maybe Vietnamese may not accept traditional Scottish flavor candy , such as the mint sweet and toffe sweet.(different habit will influence our sales)
  • 4. External— Opportunity • Firstly, Vietnam as a developing country in the world, the government will like to absorb the foreign capital to develop the domestic economic. • Secondly, as the geographical location, Vietnam is closed to China and Laos as well as near to India. • Third, as a developing country, the cost of production will lower than in other countries.
  • 5. External—Threats • Sales and profits will be influenced by the low level of Vietnam economic. • price of our product will be go down due to the low economic level of Vietnam.
  • 6. External—Threats • Sales and profits will be influenced by the low level of Vietnam economic. • price of our product will be go down due to the low economic level of Vietnam.