Twitter Basics

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Just the basics of Twitter for complete newbies.

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Twitter Basics

  1. 1. What is it, what you can do with it, and why you should care<br />Mary Spiro ~ Science Writer/Media Relations Director<br />Johns Hopkins University Engineering in Oncology Center<br />April 7, 2010<br />First Annual NCI Physical Sciences – Oncology Centers (PS-OCs) Network Investigators’ Meeting<br />
  2. 2. Twitter is like a….<br /> Tavern/Office water cooler<br /> Swiftly flowing river<br /> Snapshot in time<br />
  3. 3. 1.2 Billion Tweets per month<br />73.5 million users<br />
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  7. 7. What should you post?<br />Press releases<br />Announcements<br />News clippings<br />Photos (Twitpic)<br />Requests for Information<br />Publications<br />Anything! (but use discretion)<br />
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  10. 10. What makes a good Tweet?<br />< 140 characters<br />Timely<br />Active verbs<br />Actionable links<br />Photos<br />Engaging or Provocative<br />Makes reader want to find out more<br />Consistent “voice”<br />
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  12. 12. Who should you follow?<br />
  13. 13. Who will follow YOU?<br />GOOD FOLLOWERS<br />Other PS-Ocs<br />Universities/Govt/Institutes<br />Science Writers/Journalists<br />Scientists and Engineers<br />*Science Bloggers *<br />Interested citizens (patients, amateur scientists, general public)<br />BAD FOLLOWERS<br />Social Marketing Gurus<br />Porn sites<br />Spammers of all kinds!<br />DO NOT AUTO FOLLOW<br />
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  17. 17. What can you do with Twitter<br />Branding<br />Feedback<br />Direct Traffic to sites<br />Network/Make friends<br />Keep up on news<br />Hire People<br />Live Coverage of Events<br />Gather data<br />
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  25. 25. Give Twitter a shot! You won’t fail (whale).<br />

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