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Twitter For Hospital Libraries

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Twitter For Hospital Libraries

  1. 1. SHAMSHA DAMANI CLINICAL LIBRARIAN UT M. D. ANDERSON CANCER CENTER HOUSTON, TX Twitter & Hospital Libraries http://twitter.com/
  2. 2. What is Twitter? <ul><li>What it is: Microblogging – 140 characters to tell people what’s on your mind. </li></ul><ul><li>What it is not: a channel to tell people EVERYTHING! </li></ul>
  3. 3. Hospitals on Twitter <ul><li>http://ebennett.org/hsnl/ </li></ul><ul><ul><li>356 Hospital Twitter Accounts </li></ul></ul><ul><li>MDACC “Official” Twitter Accounts: </li></ul><ul><ul><li>@MDAndersonNews </li></ul></ul><ul><ul><li>@ChildrensArt </li></ul></ul><ul><ul><li>@FocusedOnHealth </li></ul></ul><ul><ul><li>@PhysRelations </li></ul></ul><ul><ul><li>@AndersonNetwork </li></ul></ul><ul><ul><li>@CancerWise </li></ul></ul><ul><ul><li>@MDAndersonLib </li></ul></ul>
  4. 4. Doctors on Twitter <ul><li>Twitter directories (Wefollow, Twellow) </li></ul><ul><li>MDACC Doctors active on Twitter: </li></ul><ul><ul><li>@DrAnasYounes </li></ul></ul><ul><ul><li>@TeamOncology </li></ul></ul><ul><ul><li>@RnDubois </li></ul></ul><ul><ul><li>@DrBevers </li></ul></ul>
  5. 5. Why Tweet? Marketing!
  6. 6. Why Tweet? Post to your library’s homepage! http://www3.mdanderson.org/library/
  7. 7. Why Tweet? Post to your library’s homepage!
  8. 8. Why Tweet? Users! Our interlibrary loan staff were thrilled with this message!
  9. 9. Before you get a library Twitter account <ul><li>Play! </li></ul>http://ssanceman.smugmug.com/
  10. 10. Before you get a library Twitter account <ul><li>Get buy-in from boss! </li></ul>http://ssanceman.smugmug.com/
  11. 11. Before you get a library Twitter account <ul><li>Get hospital’s approval & guidelines </li></ul><ul><ul><li>IS/IT/Communications </li></ul></ul><ul><ul><li>Graphics guidelines </li></ul></ul><ul><ul><li>Naming convention guidelines </li></ul></ul><ul><ul><li>Password sharing </li></ul></ul><ul><ul><li>Best practices </li></ul></ul><ul><ul><li>Tweet often </li></ul></ul><ul><ul><li>Content and language </li></ul></ul>
  12. 12. Checklist <ul><li>Twitter Handle: Short & intuitive </li></ul><ul><li>Twitter Bio: Put library’s bio, not yours! </li></ul>
  13. 13. Checklist <ul><li>Twitter background: your library! </li></ul>
  14. 14. Checklist <ul><li>Create your library’s Twitter policy </li></ul><ul><ul><ul><li>Type of service? </li></ul></ul></ul><ul><ul><ul><li>How often to tweet? Every day? Once a week? </li></ul></ul></ul><ul><ul><ul><li>Primary contact person? (Manage followers, follow-up on DMs, keep the conversation going, etc) </li></ul></ul></ul><ul><ul><ul><li>Service to folks outside of your hospital? </li></ul></ul></ul><ul><ul><ul><li>Patients? </li></ul></ul></ul>
  15. 15. Checklist <ul><li>Expect savvy users, who may expect quick responses! Make sure you are ready! </li></ul>
  16. 16. Checklist <ul><li>Links: Internet vs. Intranet </li></ul><ul><li>Whom to follow </li></ul><ul><li>Access to the library Twitter account </li></ul><ul><ul><ul><li>Political </li></ul></ul></ul><ul><ul><ul><li>Consistent tone </li></ul></ul></ul><ul><li>Pick a Twitter client YOU like: </li></ul><ul><ul><ul><li>TweetDeck </li></ul></ul></ul><ul><ul><ul><li>Brizzly </li></ul></ul></ul><ul><ul><ul><li>HootSuite </li></ul></ul></ul><ul><ul><ul><li>Twaiter </li></ul></ul></ul><ul><li>Personal and library accounts separate </li></ul>
  17. 17. What to tweet? http://geekandpoke.typepad.com/.shared/image.html?/photos/uncategorized/2008/07/13/genesis2.jpg
  18. 18. What to tweet? <ul><li>Pictures! </li></ul><ul><li>New resources </li></ul><ul><li>Events/library closings </li></ul><ul><li>Library classes </li></ul><ul><li>Your blog posts </li></ul><ul><li>RT your hospital’s tweets </li></ul><ul><li>Ask for feedback </li></ul>
  19. 19. Don’t tweet about EVERYTHING! http://geekandpoke.typepad.com/.shared/image.html?/photos/uncategorized/2008/05/12/gotw.jpg
  20. 20. Anything else? YES! <ul><li>Keep tweaking your Twitter policy </li></ul>http://ssanceman.smugmug.com/
  21. 21. Anything else? YES! <ul><li>Get creative! </li></ul><ul><ul><li>FriendFeed, Facebook, Bitly, Flickr, etc </li></ul></ul>http://ssanceman.smugmug.com/
  22. 22. How to measure impact? <ul><li>Not a right or wrong way yet! </li></ul><ul><li>RTs </li></ul><ul><li>Number of followers </li></ul><ul><li>Reference questions </li></ul><ul><li>Bitly links </li></ul><ul><li>Polls </li></ul><ul><li>“ Social media adoption, policy, & development” by Daniel Hooker: http://www.slideshare.net/giustinid/social-media-adoption-policy-and-development-by-daniel-hooker </li></ul>http://ssanceman.smugmug.com/
  23. 23. Helpful Links <ul><li>http://twitter.com/ </li></ul><ul><li>http://mashable.com/category/twitter-lists/ </li></ul><ul><li>http://delicious.com/shamsha/twitter </li></ul><ul><li>Ed Bennett’s Blog: http://ebennett.org/ </li></ul><ul><li>http://www.slideshare.net/giustinid/social-media-adoption-policy-and-development-by-daniel-hooker </li></ul><ul><li>Pictures/Cartoons used by permission from: </li></ul><ul><ul><li>http://ssanceman.smugmug.com/ </li></ul></ul><ul><ul><li>http://geekandpoke.typepad.com/ </li></ul></ul>
  24. 24. Thanks! <ul><li>Shamsha Damani </li></ul><ul><li>Clinical Librarian </li></ul><ul><li>UT M. D. Anderson Cancer Center </li></ul><ul><li>Twitter: @shamsha , @MDAndersonLib </li></ul>

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