3. Kies BEELD>voettekst>vul titel presentatie in 29 juni 2012
TMG: Exchange
TMG Exchange;
One of the biggest single URL RTB domains worldwide
150-200 growth YTD over last 3 years
Over 6 billion bids per month
50%+ is sold using RTB technology.
10.000+ Advertisers buyers last year (12.000 bidders)
4. Kies BEELD>voettekst>vul titel presentatie in 29 juni 2012
TMG: AdAudience –
Publisher tradedesk
TMG Ad Audience;
Focus on agencyless advertisers
RTB and data driven
In House Tradedesk for advertisers and our own titles (marketing)
Premium partner on our exchange (benefit of our own Exchange)
Possibility for one stop shop for advertisers (branding + performance)
Multi milion business within a year
8. Kies BEELD>voettekst>vul titel presentatie in 29 juni 2012
TMG: Yield evolving
Data strategy is being rolled out
Social Network data is becaming available
Gender information, location, interest
Offline data will be added to the stack (subscription info)
Our emaildatabase is going display
10. Kies BEELD>voettekst>vul titel presentatie in 29 juni 2012
QUOTE
This is part of the inherent problem of trying to put two
systems together.
“anonymouse vendor”
11. Kies BEELD>voettekst>vul titel presentatie in 29 juni 2012
TMG: Yield evolving
Private exchanges are a myth
My rules
Advertiser X €3
Advertiser Y €5 Blacklist
Advertiser Z €6 Z/C
Private seats
Advertiser A €1 X/B
Advertiser B €4
Advertiser C €6
12. Kies BEELD>voettekst>vul titel presentatie in 29 juni 2012
TMG: Yield evolving
That’s why we start with our own bidder
Advertiser X €3 Advertiser Z
Advertiser Y €5
Advertiser Z €6 My rules
Blacklist
Z/C
Private seats
Advertiser A €1 Advertiser B X/B
Advertiser B €4
Advertiser C €6
13. Kies BEELD>voettekst>vul titel presentatie in 29 juni 2012
TMG: Yield evolving
RTB isn’t finished
Transparancy isn’t that transparant what are you buying/selling/paying?
RTB is still about clicks/conversions Visability buying pilot starts Q1
How about video and mobile? Not enough demand?
How to handle iPad users No 3th party cookies
15. Kies BEELD>voettekst>vul titel presentatie in 29 juni 2012
TMG: Yield evolving
Relatieplanet is the biggest datingwebsite in the Benelux
Tons of data points for segmentation on campagnes
Gender, location, education, hobbies, sexual preferences, etc
Several conversions are being tracked
free/paid memberships, RP-Parties
In House Proof-Of-Concept
Search learnings being used on display
Full control
We are the advertiser ánd Tradedesk ánd Exchange