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Admonsters 2012 yield management

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Admonsters 2012 yield management

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Admonsters 2012 yield management

  1. 1. YieldManagementLondon, Feb 2012VERWACHTE DUUR 25 MINUTEN..
  2. 2. So far…
  3. 3. Kies BEELD>voettekst>vul titel presentatie in 29 juni 2012TMG: ExchangeTMG Exchange;  One of the biggest single URL RTB domains worldwide  150-200 growth YTD over last 3 years  Over 6 billion bids per month  50%+ is sold using RTB technology.  10.000+ Advertisers buyers last year (12.000 bidders)
  4. 4. Kies BEELD>voettekst>vul titel presentatie in 29 juni 2012TMG: AdAudience –Publisher tradedeskTMG Ad Audience;  Focus on agencyless advertisers  RTB and data driven  In House Tradedesk for advertisers and our own titles (marketing)  Premium partner on our exchange (benefit of our own Exchange)  Possibility for one stop shop for advertisers (branding + performance)  Multi milion business within a year
  5. 5. Verticals
  6. 6. Kies BEELD>voettekst>vul titel presentatie in 29 juni 2012TMG: Yield evolvingNew vertical launch Q1/Q2;  Social Network  Q1 2012  Classified Network  Q1 2012  News Network  Q1 2012  Cross Compagny Channels  Automotive sites + data segments + age / gender info
  7. 7. Data
  8. 8. Kies BEELD>voettekst>vul titel presentatie in 29 juni 2012TMG: Yield evolvingData strategy is being rolled out  Social Network data is becaming available  Gender information, location, interest  Offline data will be added to the stack (subscription info)  Our emaildatabase is going display
  9. 9. Techn Challange
  10. 10. Kies BEELD>voettekst>vul titel presentatie in 29 juni 2012QUOTEThis is part of the inherent problem of trying to put two systems together.“anonymouse vendor”
  11. 11. Kies BEELD>voettekst>vul titel presentatie in 29 juni 2012 TMG: Yield evolving Private exchanges are a myth My rulesAdvertiser X €3Advertiser Y €5 BlacklistAdvertiser Z €6 Z/C Private seatsAdvertiser A €1 X/BAdvertiser B €4Advertiser C €6
  12. 12. Kies BEELD>voettekst>vul titel presentatie in 29 juni 2012 TMG: Yield evolving That’s why we start with our own bidderAdvertiser X €3 Advertiser ZAdvertiser Y €5Advertiser Z €6 My rules Blacklist Z/C Private seatsAdvertiser A €1 Advertiser B X/BAdvertiser B €4Advertiser C €6
  13. 13. Kies BEELD>voettekst>vul titel presentatie in 29 juni 2012TMG: Yield evolvingRTB isn’t finished  Transparancy isn’t that transparant  what are you buying/selling/paying?  RTB is still about clicks/conversions  Visability buying pilot starts Q1  How about video and mobile?  Not enough demand?  How to handle iPad users  No 3th party cookies
  14. 14. Marketingside
  15. 15. Kies BEELD>voettekst>vul titel presentatie in 29 juni 2012TMG: Yield evolvingRelatieplanet is the biggest datingwebsite in the Benelux  Tons of data points for segmentation on campagnes  Gender, location, education, hobbies, sexual preferences, etc  Several conversions are being tracked  free/paid memberships, RP-Parties  In House Proof-Of-Concept  Search learnings being used on display  Full control  We are the advertiser ánd Tradedesk ánd Exchange
  16. 16. TXS.DOOR Martin vd Meij

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