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Baby Simplify

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babysimplify.com

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Baby Simplify

  1. 1. the issue<br />
  2. 2. <br />
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  4. 4. From left to right:<br />Gavin Schulz<br />Libin Pan<br />John Griffiths<br />Steven Ritchie<br />LiubaMamonova<br />Alison Gibbins<br />Larry Sainte-Marie<br />Cicero Oliveira<br />
  5. 5. Quotes from baby registry users<br />“Way too much choice. It was overwhelming!"<br />“I spent countless hours researching items that I would need, and half of them ended up collecting dust in my basement”<br />“It was a horrible experience; they didn't mark off when people bought things and we got doubles and triples of everything”<br />“Babies R Us has a monopoly and any change to this would be fantastic! It's a very overwhelming experience with your first child” <br />* Quotes from user interviews and survey<br />
  6. 6. In the last 28 hrs:<br />Spoke to 20 parents directly<br />>90 online surveys completed by parents <br />>20 fans who left their email to stay updated<br />
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  8. 8. Unique Value Proposition<br />We show you what you need and what you don’t need<br />Nobody currently does this – they want you to buy everything<br />
  9. 9. Go to Demo<br />
  10. 10. Market<br /><ul><li>Customers: First time parents, middle class, usually moms, online savvy</li></ul>Infant, toddler and preschool market size is ~$30 Billion market size in NA1<br />9% of women are pregnant at any one time in NA2(~30 million women)<br />Major players:<br />1 www.marketresearch .com<br />2 Ali Asari, CEO Well.ca<br />
  11. 11. Customer Acquisition<br />Blog<br />Email marketing<br />Promotion through moms-to-be blogs<br />Google Adwords<br />Social media promotions<br />
  12. 12. Revenue Model<br />#1 value of the business is having captured an engaged demographic of parents and continuing to engage them<br />Affiliate marketing + direct sales/drop shipping <br />Long term: partnerships<br />
  13. 13. Next steps<br />Incorporate ratings<br />Refine recommendation engine to use both ratings and expert advice<br />Incorporate more affiliates and drop shippers<br />Continue to reach out to customers and refine<br />Grab a drink!<br />
  14. 14. Why we should win<br />Survivability of business <br />Great scope management<br />Lots of customer engagement<br />We have awesome team spirit!<br />
  15. 15. Thank you <br />
  16. 16. Customers<br />First time parents, middle class, usually moms, online savvy<br />
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  21. 21. Do you have a clear and persuasive product-customer fit?<br />Yes - New parents already consume ample amounts of time and data researching baby gear. BabySimplify will speed that up. <br />Yes - As our database grows with ratings, the efficiency of our recommendations improve - our "fit" improves. Sprinkle in some Facebook data, then we do some statistical analysis jiu-jitsu, and wabang, you'll never shop anywhere else.<br />

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