1. BEN & JERRY’S ICE CREAM
Sydney Marshall Block 3

2. HISTORY
Ben Cohen and Jerry Greenfield completed a
correspondence course on ice cream making from the
Pennsylvania State University. On May 5, 1978, with a
$12,000 investment the pair opened an ice cream parlor
in a renovated gas station in downtown
Burlington, Vermont. In 1979, they marked their
anniversary by holding the first-ever free cone day, now
a nationwide annual celebration.

3. PRODUCT VARIATION
-Ben & Jerry's ice cream flavors are frequently changed, with
seasonal and limited batch blends (such as Pumpkin
Cheesecake) as well as annual variations.
Just Released : Goodbye Yellow Brickle Road, Chocolate
Macadamia, Mission to Marzipan, Gingersnap, Pumpkin
Cheesecake

4. PACKAGING
Ice cream from an ice cream
truck, store, tub, carton, etc.

5. Advertisement Examples
Billboards, online website, TV, etc.

6. ADVERTISEMENTS

7. PRODUCT VARIATIONS
-Sizes : kiddy, small, medium, large.
-Product Variation : Ice Cream, Sorbet, and ice
cream novelty products.
-Flavor Variation : Unlimited

8. PRODUCT VARIATION

9. NUTRITIONAL FACTS
Cherry Garcia Ice Cream
Calories = 250
Fat = 14g
Carbs = 26g
Protein = 4g
Serving Size = ½ cup

10. COMPETITORS
Differences
Ben & Jerry’s offers better ice cream, for similar (if not
cheaper prices)
Ben & Jerry’s has a free cone day!!!
Ben & Jerry’s has a lock device designed for their ice
cream, so the customer can control how they eat but still
enjoy it!!