Do you feel overwhelmed by trying to market your business and using social media? These days companies are being asked to do more with less and it is easy to let your marketing efforts go by the wayside. In this presentation I offer 5 basic guidelines to get your team excited about marketing again. Growing your business for the long term with these simple 5 rules.

1. 5 Simple Rules to Manage Your
Social Media Marketing Like A PRO
Ardent Scope Marketing, Inc.
http://www.ardentscope.com

2. “Deciding to commit to long term
results rather than short-term
fixes is as important a decision
as you will make in your lifetime.”
Tony Robbins
http://www.ardentscope.com

3. Rule 1 Plan for the Long Term
• Define business goals
• Select marketing and social channels that suits your brand
and organization. Always ask: “Is this us?”
• Choose a business owner
• Set a budget
• Assign social media as an employee performance metric.
• Plan for a project that is at least 6-12 mos. In duration.
• Track milestones
• Select and measure metrics
http://www.ardentscope.com

4. Step 2: Teach through Social Media
• What you take for common knowledge may
be the answer to your customers’ problems.
• Let your light show in your marketing.
• “Always be closing” is replaced by “Always be
helping”.
• WIFM Replaced by WIFT. What’s in it for them.
• Build trust and credibility
http://www.ardentscope.com

5. • Writing is the currency of the internet
• Schedule a writing time every week that cannot be
moved or forgotten.
• Make it a priority
• Create a culture of writing within the organization.
• Doesn’t need to be perfect, but needs to be authentic
to your business
• Never Plagiarize and always cite sources
Rule 3: Schedule a Regular Time to Write
http://www.ardentscope.com

6. Step 4: Monitor Your Marketing
• Determine key metrics before launching new
initiatives.
• Create a metric dashboard and update it
• Test to see if you’ve achieved the results you
expected.
• Expect to make changes.
http://www.ardentscope.com

7. Step 5: Listen
• Use Social media as a listening post
• Schedule a meeting with your customers at
least every 6 months
• Conduct research through SurveyMonkey.com
to keep up with changing customer attitudes
http://www.ardentscope.com