A mindset shift, the emergence of new skills and overcoming barriers on the path to Universal design. The blockchain space is still in its early stages, but it’s growing rapidly. Most efforts are put into the development and implementation of technical solutions and innovation is happening every day! It is still very developer-centric space, but as we’re seeing greater adoption it becomes clear that designers need to get involved from ground floor. Some of the largest companies like IBM, Microsoft and Google are already developing and implementing Blockchain solutions in their products, ones that are being used by millions. It’s surely not a hype, it’s not a bubble, Blockchain is a serious thing. Just like the Internet was back in the days, space was booming with new technology, protocols and software solutions and today we are building decentralized applications to replace traditional centralized services. My goal today is to share a common vision of UX design for Blockchain, why it needs a shift in design mindset and what are top skills to be developed by UX designers working in this field. What challenges and limitations are we confronting today and how can we solve them? How the acquired knowledge and methods of interaction design can be applied to Blockchain product development?

1. UX for Blockchain
UX Designer Camp, 2018

2. Hi, I’m Marko.
Head of Design, 2amigos Consulting Group
markoprljic.com
marko@2amigos.us
@markoprljic
dos.amigos

3. How do you understand it?
INTERACTION
Segregated, Exclusive, Independent, Opposites
A B

4. What is the object made from? Molecules, atoms, a form of energy.
Who created it? Intelligent human being.
Who participates in these interactions?
Humans are intelligent, sensual instinctive and emotional intuitive beings.
We always and only experience interaction with human intelligence.
Occurs as two or more objects have an effect upon one another.

5. Dr. Masaru Emoto
Yokohama Municipal University
Sound, thought = Energy
Crystal = Molecules, Atoms
High energy density = Matter
“The average human body is
60% water”
Every action has a reaction
Frozen Water Crystals Experiment

6. Dr. Nicolas Gisin
University of Geneva
Two particles can be intimately linked to each
other even if separated by billions of light-years of
space; a change induced in one will affect the
other.
Photon = Virtual particle = a packet of light
Everything is connected
Twin-Photon Experiment

7. The smallest particle of an element.
There are 2000 Billion atoms of oxygen
in one drop of water.
Image: LEKSHMI.S.G PHYSICAL SCIENCE
Particles we’re made of
Particle physics
Electrons jumping from orbits = releasing light = Virtual particles = Photons

8. “Not only are we made of
fundamental particles, we also
produce them and are constantly
bombarded by them throughout
the day.”
''About 99 percent of
your body is made up
of atoms''
Source: Symmetry Magazine, A joint Fermilab/SLAC publication

9. INTERACTION = RELATION
A kind of action that occur as two or more objects have an effect upon one another.
A fundamental force by which elementary particles interact with each other.
● Everything is interconnected
● Every action has a reaction (3rd Newton's law of motion of classical mechanics)
● Human-to-Human Intelligence Interaction
Key takeaways:

10. A
A Blockchain B
Software / Product
Human-to-Machine Interaction
Human-to-Human Interaction
BBC - Before Blockchain
ABC - After Blockchain

11. “Blockchain technology
provides an opportunity to
an interconnected world to
truly incite systemic
change”
“We see blockchain as
being as fundamental a
shift as mobile was a
decade ago”
Data systems are becoming increasingly fragmented and
this is what has led to the definitive need for one singular
platform.

12. What is Blockchain?
A blockchain is a peer-to-peer distributed ledger, forged by consensus,
combined with a system for smart contracts and other assistive
technologies.
Together, these can be used to build a new generation of transactional
applications that establish trust, accountability, and transparency at their
core, while streamlining business processes and legal constraints.

13. Consensus
Agreement among the
network peers.
Defined by its creators.
No good or bad algorithm.
Distributed ledger
A database that is spread
across several nodes or
computing devices, not
maintained by any central
authority.
Smart Contracts
Defining the conditions,
rights and obligations of
parties involved.
A set of rules under which
the parties agree to
interact with each other.

14. BLOCKCHAIN ≠ CRYPTOCURRENCY
Aragon (ANT) Siacoin (SC) Civic (CVC)
Data StorageJurisdiction Identity
Gnosis (GNO)
Prediction
Golem (GNT)
Computation
Ethereum
(ETH)
OS / Platform

16. Image: courtesy IBM
Hyperledger Fabric
IBM Blockchain Platform™
In the global supply chain,
banks, farms, and
consumers are all
interconnected using
blockchain to integrate
information between all of
the stakeholders.

17. WHY
is this better than traditional approach?
WHAT
● Traceability
● Transparency
● Greater Security
● Efficiency and Speed
● Reduced costs
● User-controlled
● Decentralized
does it mean for us designers?
● Become Empathic, Inclusive,
Diverse, Ethical …
● Use existing methods and
patterns
● Understand complex
cryptographic algorithms, data
structure, and flow
● Become a systems thinker
● Work close with the developers

18. CH
ALL
EN
GES
● UX for Developers
● User onboarding
● Overcoming technical constraints (security issues,
verification processes, strictly defined information flow,
irreversible actions, Identity and Key management)
● Establishing a common UI language
● Communicate value proposition (increasing adoption
rate)
● Unifying protocolos to work
● No mental models yet
● Onboarding new designers

19. The next generation of the internet is upon us and a wave of innovations where technology
becomes invisible and human values become prominent.
You are right on time
ethereum.org web3.foundation discuss.conflux.network

20. THANK YOU
Reference:
Twin-Photon Experiment
https://www.nytimes.com/1997/07/22/science/far-apart-2-particles-respond-faster-than-light.html
The particle physics of you
https://www.symmetrymagazine.org/article/the-particle-physics-of-you
Hyperledger
https://www.hyperledger.org