2. Mobile Marketing Magazine
Three adds 1 Million new customers over 2012
This article is about how three have attracted 1 million new customers over the past
year due to their smartphone focus and network improvements .
The article shows that there is an increase in customers wanting a better network
connection and smartphone so when they are on the move they can access the
internet on their smartphone.
This is important, as digitisement will have to make their email marketing campaigns
to suit the screen size of smartphones so the recipient can see the whole email.
The article suggests that 39 per cent of three customers already have access to the
improved three network however the company says the network will reach more than
half of the UK population by the end of the year but by April 2013 they are supposed to
have 80% of the population covered.
This is important as digitisement will be able to use mobile marketing and be confident
that customers will be able to access it on the move as it would smartphone
compatible as well as be able to connection all over the UK.
3. 2nd Review
Forget 4G – 5g is already under discussion at OFCOM
4G is the next step in wireless access to the internet for mobile phones. This
article shows how despite the fact that the 4G auction has not taken place
yet, there are plans already in motion at OFCOM to prepare for the creation
of 5G to cope with the increase in the use of smartphones.
The use of 5G access will be useful for Digitisement as when we send ads to
possible customers via e-mail they will be able to access it a lot quicker.
A problem with this article is that it’s based on something that is only a
possibility. Yes, OFCOM has released plans to create more capacity for
mobile internet but it comes across quite presumptuous that it’s likely to be
called 5G. However, an upside to this article is that these claims are backed
up well with seemingly accurate statistics on the growth of mobile internet
use.
4. Mobile Marketing Watch
Ipad Mini Begins arriving before schedule
Ipad mini arrives before original shipment date; making
buyers really happy and satisfied by the way Apple
handled their deliveries. In addition to this Apple
announced that only during the weekend between 17
and 18 of November, Ipad mini with 4G connectivity will
be sold.
5. 2nd Review
Can mobile ad networks slow the spread of mobile malware
Cybercriminals are losing interest in PCs and laptops and are
focusing on infiltrating mobile devices. These cybercriminals
target platforms like Android and iOS with SMS-sending
malware, mobile botnets, spyware, and destructive Trojans.
In response to these intruders, mobile ad networks try to crack
down this epidemic, but without any significant results.
Airprush, the second largest mobile ad network for
Android, scans advertiser apps, promotions and URLs removing
the possible threat of malware across Airpush’s vast network of
more than 50,000 apps.
6. MMA Global
Facebook: Mobile Advertising Goes Social
This article on Facebook mobile advertising, mentions
the fact that Facebook is now introducing adverts to
feature on the Facebook mobile website, to
encourage people to download apps.
Facebook is apparently starting a new idea, so app
developers can track who has downloaded the app.
Mobile advertising has been successful, with app
developers downloads up 50 %. – TinyCo
7. Fring employs Google’s AdSense for Mobile Applications
fring employs Google’s AdSense for Mobile Applications to
monetise their service and establish a stable revenue stream
through targeted high-quality, relevant ads
Connects people together with mobile internet and this
service allows customers to share files free and chat live.
Targeted to young male techy savvy types.
Looked to work with Google AdSense, and to capture the
growing advertiser spend on phone devices like iPhone
and Android.
8. NFC – Near Field Communication
Near field communication is technology that allows somebody to
wave their smartphone or device over an NFC compatible device to
send information and data without having to make the devices
touch or going through several steps in order to set up a connection
between the devices.
Devices using NFC can be active or passive. Passive NFC devices
have information that other devices can read but they don’t read
anything themselves, an example of a passive device is an NFC tag.
Whereas active NFC devices can read information and send it.
An example of an active device is a smartphone. NFC is used in many
different situations now, e.g. when doing grocery shopping you can
use a smartphone and wave it over the card reader which has
coupons and customer reward points already on it which are then
applied and allows you to pay just by waving the phone.
9. Proximity Marketing
Proximity marketing is when companies send
messages to devices through wi-fi and Bluetooth.
Companies are utilising this tool to advertise their
company, products and offers. In addition, it will help
with brand awareness for their company.
For example if a person has there, Bluetooth
switched on and they walk past a co-operative
shop, they will receive a Bluetooth message telling
the person about offers and promotions.
11. IAds
iAds and 3 examples of this technology
iAds are advertisements for iPhone, iPad and all the other Apple products. The advert
is shown to a selective audience. It combines with the story telling power of
television.
Download an app or iTunes content
Add a reminder, appointment, shopping list or other timely information directly to
their calendar
Compose and send branded emails from within an ad, using their contact list
Experience immersive 3D graphics
View in-line audio and video in a custom frame
Save coupons, barcodes, recipes or branded wallpaper
Find nearby stores and get in-depth information
Share content
Examples of this are shown on smartphones, laptops and ipads.
http://www.youtube.com/watch?v=XrOkazKgn5o
12. Smartphone Statistics
42 MAJOR COUNTRIES RANKED BY SMARTPHONE PENETRATION RATES
Here are 42 countries, ranked in order of their smartphone penetration rate
percentage, per capita. You also see the ranking, the name of the country, the national
population rate, the national mobile phone subscriber count, and the migration rate of
mobile subcribers to smartphones; and finally the rate of smartphone penetration per
capita.
Rank . Country . . . . . Population . . Subs . Sm’phones . Migr.Rt . . Per Capita
1 . . . . Singapore . . . . . . . . . 4.9 . . . 8.1 . . . 4.4 . . . . 54% . . . . 90%
2 . . . . Hong Kong *** . . . . . 8.0 . . . 14.0 . . . 4.9 . . . . 35% . . . . 61%
3 . . . . Sweden . . . . . . . . . . 9.3 . . . 13.6 . . . 4.8 . . . . 35% . . . . 52%
4 . . . . Australia . . . . . . . . . 21.6 . . . 29.8 . . . 10.2 . . . . 34% . . . . 47%
5 . . . . Spain . . . . . . . . . . . 45.5 . . . 58.9 . . . 20.8 . . . . 35% . . . . 46%
16. QR codes
QR codes are barcodes that can be scanned by smartphones.
They will have a link embedded in it so when a person scans the
QR code they will be directed to the link address which may be
an offer on a product.
Examples – Pepsi and Coca cola
17. Free music downloader
The free music downloader allows you to download songs onto your
smartphone if you’re in an area with 3G access, it also has a section where
you can browse different sections of music releases such as “what’s hot”
“Japanese tracks” and “UK top artists”. You can also edit the music you
currently have by trimming it into a single section of the song in order to
make it more suitable for the individuals ringtone.
The free music downloader is very useful for people who can’t afford to pay
for the CD’s or mp3’s, it has a vast library of music to choose from which
means it can be used by anybody no matter what the music taste.
A drawback of this app is that it isn’t very up to date so you’ll often find that
you won’t be able to find brand new releases. On top of this, downloading
music for free is illegal so there is a possibility of prosecution.
18. Angry Birds
Is a game that recaptures the thrill several generations of
children felt when watching those first three Star Wars films and
a best of compilation of Angry Birds so far, but with the Star
Wars universe wrapped around it.
The gameplay is familiar Angry Birds - catapult birds to destroy
all the pigs on a level, earning one, two or three stars depending
how well you do it.
The game is also an imaginative evolution of the core bird-
slinging mechanic, just as Angry Birds Space was before it. Little
touches really do make a difference and you can tell. Angry Birds
Star Wars is the best Angry Birds game yet, and the best Star
Wars spin-off in a long time. It's going to be big, and deservedly
so.
19. National Rail
National Rail
This app allows people to look at train times from a
live train board, and check journey information. This
is a handy app, as you can check what train is coming
in at any station at any time whenever. It also shows
where the train is, and what station its leaving from
and when it will be there.
