Durex

2. LOVE SEX MAIN BUSINESS

3. TARGET LOVERS

4. TARGET BEHAVIOURS DIGITAL NATIVE/USER EXPLORER

5. TARGET ATTITUDES EASYGOING CURIOUS DEMANDING

6. TARGET PURCHASE BARRIERS AWARNESS/STATUS TRUST ENGAGEMENT TRIAL

7. TARGET INSIGHT “LUKE, I’M NOT YOUR FATHER”

8. TARGET INSIGHT “I DON’T WANNA BE IN AN AWKWARD SITUATION”

9. TARGET SHOPPER

10. TARGET RETAILER/CUSTOMER VENDING MACHINE

12. COMMUNICATION OBJECTIVE WE HELP YOU TO TAKE THE CHANCE AND ADD PLEASURE TO YOUR SEX LIFE

13. TRENDS FOCUS ON SOCIAL MEDIA INTERNET OF THINGS MULTIPLE SCREEN APPROACH

14. S.O.S. APP

15. SAVE THE DATE# …

16. … SECOND SCREEN

18. MEDIA MIX SOCIAL MEDIA W

19. THANK YOU

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