1. Communication Plan

2. Goals Target Channels Message

3. • Increase AIESEC relevance to Portugal Youth
• Attract young people to join AIESEC Experience
(oGCDP as first program)
• Position AIESEC in mass channels
In numbers:
• 75 RE in oGCDP
• 80 RA (until March)
• 833 Subscriptions

4. Research
Goals:
- Define our targets profile for a better segmentation
- Understand the needs of our potential customers
Target:
- Students of management, economy, communications,
arts, education and health.

5. Qualitative research:
Personal interview; students with international
experience from inside and outside AIESEC.
67 interviews
Quantitative research:
Online form shared on facebook
421 answers – 4 days of “field”

7. • What still missing in Academic curriculum?
- Practical Experiences: 78%
- Interaction with market and society: 63%
- Innovation; entrepreunership and creativity: 50%

8. • What they think market values in a professional:
- Adaptation to new realities: 60%
- Innovation; entrepreunership and creativity: 55%
- Projects and resources management: 46%

9. 79% believe in the benefits of an international
volunteering experience

10. • 1 - Ngo Management (Management)
• 2 –Educational (general)
• 3 - Health & HIV (Health)
• 4 – Sustainability (engeneering)

11. • 1- Brazil
• 2- India
• 3 - China, Indonesia, Egypt and Kenya
** Mozambique

12. 1 – Costs
2 – Project
3 - Countries
1 – Friends and family
2 – Media
3 - Teachers

13. Students from Graduation
- Care more about cultural experience
- Don’„†yt~}p†„|†yt…ona{†p{oyun„†a…†„|†ua}n†
xnƒ}„†(„|s†…†po{wn„t}n‚†a…†“|{y}n‚†o„|t…”)
- More interested in summer/vacations experiences
Students from Masters and already concluded
- Care more about professional experiences
- Have more flexibility about seasons
- Want to be involved in direct social impact

14. 1-Educational
2- NGO Management
3- HIV and Health

16. • Connection Education
- Graduated, masters, people in thesis phase
- Psychology, Education, Law, Management, Economy,
Arts, Communication.

17. • Connection NGO Management
- Graduated, masters, people in thesis phase
- Management, Economy, Law, International Relations,
Communication

18. • Health and HIV
-1º ao 4° ano
- Medicine, Nursing, Farmacy, (Heatlh in general)

19. • 22 years old
• More relevance to the professional life
• Cares a lot about:
- Country
- Ptov~„’…†scope
- Costs
- Friends approval

21. • Web
• Social Media
• Universities
• Media

22. • Iuytop†„|†qx…}„’…†€wa{}„s†an†a~~……†„o†
information
• Tat‚„…’†Ma}{}n‚†{}…„…†
• L}nz†owt†qx…}„†„o†„|†yat„nt…’‡
• Connection brochure
Tracking: number of website accesses from Feb 1st until March 2nd

23. Week 1: Projects (jobs, impact, and professional benefits)
Week 2: Countries (cultural aspects, demographic data, social issues)
Week 3 e 4: People (videos, photos, testemonials)
Tracking:
Number of facebook interactions
Number of youtube interactions

24. • Promo agents: OGX summit; webnars/tutorials about
(projects, countries and costs)
• Local channels: events, youth alliances, alternative
media
• Posters and folders
Tracking:
Number of subscriptions after communication action

25. • Premium cases;
• Partners engagement;
• PR online
- PR Manager
Tracking:
Number of subscriptions after media publication

26. Be ready to have the experience of your life
- S|oq~a…†„|††“ryt}n~†oƒ†uans†{}p…”
- Prove the potential of an international volunteering
experience to change lives
- Value our projects, countries and impact (differential)

28. Benefits:
• Iuytop†~ouuwn}~a„}on†an†“znoq{‚†ya……a‚”†…z}{{…
• Cross-generational learning through interaction with children and
teenagers
• Develop yourself through others development
Projects: 6 weeks: Teach english in public schools; Cross-cultural education;
Youth empowerment
Countries: Brazil: diversity, happiness, nature, economic growth, broken
education system, unequal society, big AIESEC projects with many trainees
India: Totally different culture, traditions, nature, food, castas system, broken
education system, unequal society, big AIESEC projects with many trainees
Costs: AIESEC fee, tickets (800euros to Brazil/650euros to India)
Cost of life in Lisbon x Cost of life in other country
Cost of life in brazilian cities: http://www.custodevida.com.br/
India: 50 rupias-1 dolar; 20 rupias a bottle of water

29. Benefits:
• Apply your academic knowledge in a pratical way within social
organizations
• Learn about social entrepreneurship and new methods to solve glocal
issues
• Dp{oy†sowt†}nnopa„}on†oƒ†yto~………’†~aya~}„s
Projects: 6 to 12 weeks: Managing projects; fund-rasing; marketing and
finances consulting; community interaction
Countries: Brazil: diversity, happiness, nature, economic growth, broken
education system, unequal society, big AIESEC projects with many trainees
India: Totally different culture, traditions, nature, food, castas system, broken
education system, unequal society, big AIESEC projects with many trainees
Costs: AIESEC fee, tickets (800euros to Brazil/650euros to India)
Cost of life in Lisbon x Cost of life in other country
Cost of life in brazilian cities: http://www.custodevida.com.br/
India: 50 rupias-1 dolar; 20 rupias a bottle of water

30. Benefits:
• Know more about community health
• Develop sensibility and social skills through humanitarian work
• Know more about projects in extreme realities
Projects: Community health education, join social projects based on
HIV care, support about medical processes and health care.
Countries: Kenya; Ghana; Mozambique; India
Simplicity, warm people, nature, extreme life conditions, people that
really need help.
Costs: Life-cost in these countries in general is very low. Tickets: 650
euros

31. Timeline