2. LUMIERE
IL MERCATO DELL’ AUDIOVISIVO IN ITALIA
THE
AUDIO VISUAL MARKET
IN ITALY
• 2,5 million movies are estimated to be watched on a daily basis
• 250.166 cinema tickets are sold per day source: Unità di Studi congiunta DG Cinema/ANICA
• 1 in 2 people declares to utilize Digital Piracy source: EU Parliament study “Content flat-rate:A solution to illegal file-sharing?”
In 2011 only, the top three digital piracy
websites (rapidshare.com, megavideo.com,
megaupload.com) Jointly collected more
than
YOUTUBE MOVIES
PHENOMENON
21 BILLION VISITS
source: EU Parliament study “Content flat-rate:A solution to illegal
file-sharing?”
• “Benvenuti al sud” 62,186 views in one month
• “Fantozzi” 1,965,934 views in one year
• “Armageddon” 313,232 views in two months
Latest update: 2013, June 18th
::ITALIAN SUBS ADDICTED::
The Italian Subtitles Community,
marks
1 MILLION
accesses/month
(data: 2013)
“A damage worth
2,5 Billion
Euros/year”
(Aurelio De Laurentiis)
3. LUMIERE
Watching online movies is...
fast
easy
enjoyable
But in most cases
ILLEGAL
“Even the good become pirates in a
world where the rules seem absurd”
4. LUMIERE
COMPETITORS
Several online streaming platforms are already in place, but…
…NO ONE-STOP SHOP EXIST, ABLE TO PROVIDE:
FREE ACCESS
TECHINCAL QUALITY
WIDE CATALOGUE AND LANGUAGE CHOICE
LEGAL COMPLIANCE
USER- FRIENDLINESS
ANY OF THOSE HAS GOT PROS’ AND CONS’,
BUT WHO OWNS ALL OF THE NEEDED FEATURES?
5. LUMIERE
LUMIERE
YOUR VIRTUAL CINEMA IN A CLICK!
Lumière is an online platform which enables internet users to access movies, TV series
and many more audio-visual contents free of charge and completely legally, as the
income required to cover costs and pay copyrighters out relies on banners and video ads
before and during the content.
Lumière is not a web-TV, its nature rather recalls a virtual, on-line video collection, completely legal, free of
charge and allowing anyone to freely access the contents, by relying on a financially viable system.
BUT… I T W O R K ?
HOW DOES
6. LUMIERE
LUMIERE
YOUR VIRTUAL CINEMA IN A CLICK !
LUMIERE GOES
WWW
USERS CAN WATCH CONTENTS FOR FREE
WIN !
DISTRIBUTORS AND PRODUCERS GET THE ROYALTIES OTHERWISE LOST IN PIRACY
ADVERTISERS CAN ACCESS A HIGHLY TARGETED AUDIENCE
WIN !
WIN !
7. LUMIERE
CURRENT SYSTEM
Once the movie is released, two ways are availble to the user for
online watching. The first one is through illegal ways (piracy), which
implies an obvious financial loss for the producers. The alternative
way is to use legal streaming websites; this choice, however,
proves to be particularly expensive for the user, who has therefore
very little incentive to go down that road. As a consequence, only a
very little portion of the Market pursues the latter, thus missing
most of the online video streaming potential
MOVIE
LEGAL AND ILLEGAL VIEWS
INVESTIMENTS IN NEW PRODUCTIONS
CONTRAST PIRACY
DECREASED ILLEGAL VIEW
ILLEGAL PLATFORM
PRODUCTION
AND RIGHTS HOLDERS
VIEWERS
NO REVENUE FOR PRODUCTIONS
LUMIERE SYSTEM
LEGAL VIEW
STREAMING
ROYALTIES
REVENUES
LUMIÈRE
ADS AND SUBSCRIPTIONS
MOVIE
LEGAL AND ILLEGAL VIEWS
INVESTIMENTS IN NEW PRODUCTIONS
PIRACY
LEGAL VIEW
ILLEGAL PLATFORM
VIEWERS
CURRENT SYSTEM
NO REVENUE FOR PRODUCTIONS
PRODUCTION
AND RIGHTS HOLDERS
ROYALTIES
ILLEGAL VIEW
REVENUES
LEGAL
PLATFORM
COST OF A SINGLE MOVIE RENTING OUT OF MARKET
LUMIERE SYSTEM
Lumière System manages to capture a way larger Market
share, due to the advertising and the flat fees, thus fighting
piracy on its own strength, i.e. the free availability of contents!
This feeds a virtuos cycle generating a significant revenues,
which can then be in turn shared with producers and copyright
owners.
8. LUMIERE
ENJOY
A CONTENT
HOW CAN YOU
Major competitors to beat are not legal online streaming portals, but the multitude of pirate websites which currently own the
almost totality of the Market. Lumière, besides the legal compliance, leverages the free access in order succed, thus reading
current audio-visual Market dynamics and anticipating future trends. But… what Lumière’s competitive advantage is?
ILLEGAL STREAMING
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USER
LUMIERE STREAMING
MOVIE
Lumière pays the user experience extreme importance, by simulating a
remote-like ownership of a wide catalogue of contents easily searchable
of the content on his/her own hard disk.
9. LUMIERE
ENJOY
A CONTENT
HOW CAN YOU
Lumière is a multi-functional platform,
fulfilling in a unique virtual space all of the
user’s audio-visual entertainment needs.
Special attention is paid to Lumière’s
homepage, which recalls a media player.
10. ACCESS
LUMIERE
ALTERNATIVES
WHICH DO YOU HAVE?
Lumiere relies on the freemium approach, i.e. a blend of free and fee-based subscriptions. The
login happens by either a simple sign-up or using the account of one of the major social networks.
A THREE-LAYERS OFFER IS AVAILABLE TO THE USER: freeLUM, LUMore, vipLUM
freeLUM
subscription
LUMore
subscription
vipLUM
subscription
All freeLUM features +
• Completely free of charge
• 14 hours of contents/week
(up to 3 hours max per day)
• Standard Definition
contents.
• Switch language
and add subtitles feature
All LUMore features +
• 4,99€/month
•28 hours of
contents/week.
• No banners or advertsing.
• Preview contents.
• Possibility to interrupt
subscription at any time.
• Standard Definition and
• 11,99€/month
• Unlimited access to
contents
• BD or DVD menu access,
so including special
features, interviews and
backstage.
• Standard Definition, High
• Cinema card 2x1.
Definition 4K contents.
• Cinema card 2X1.
11. LUMIERE
CONTENTS
WHICH
ARE AVAILABLE
FOR YOU
TO ENJOY ?
Lumière aims at having a main-stream offer, without leaving aside the several cinema market
niches already existing. Therefore experimental, cult and art movies, but also audio-visual
contents currently not being distributed through the standard channels due to the high costs,
which are obviously unbearable for independent productions.
Lumière contents are mainly :
FULL-LENGTH MOVIES
At a later stage, and with the intent of expanding the potential audience to the possible extent, the catalogue will be complemented by:
SHORT FILMS, TV-SERIES, DOCUMENTARIES, BACKSTAGE, ARTISTIC VIDEOS,
RECORDS OF STAGE SHOWS AND OPERAS
12. OPPORTUNITIES
LUMIERE
Lumière’s
community
plays a critical role in the
success of the portal. By
using the social area,
users will be able not only
to review and recommend
movies, but also to build
new contents starting as
of the original ones. All of
this in full compliance with
the agreements stipulated
with the copyright owners,
and actually generating
additional revenues for
them.
• Wall showing whatever is posted by your own contacts,
or other users about the contents you’re interested in.
• Festival Page and Production Page
• Possibility to create discussion forums and pages.
• Spoiler-free or spoiler-alert marks
• Feature to enable/disable Audio and Video comments
on the content performed by users who are following it.
• HIPERLINKS among cuts from different movies
• QUOTE-LUM, sharing of quotes sourced from movies.
• Video-reviews section: 1 minute video-reviews by users.
• Frametribute section.
• Videotribute section.
• Feature to re-double movie cuts.
• ANIME-LUM – creation of anime, quotes,
rankings and user movie-lists
• SYNCHRO-LUM.
13. LUMIERE
OPPORTUNITIES
• FRAMETRIBUTE SECTION: selection of a frame and
possibility to edit it online by using an embedded
photo-editing software (e.g.: adding writings or cutting
pictures off the frame, etc.)
• VIDEOTRIBUTE SECTION: selection of a movie section
and possibility to share it on most important social
networks. Feature to edit and assemble cuts from
different movies and share the outcome (royalties paid
based on views)
• SYNCHRO-LUM: View of the movie in synch among
multiple users connected from afar, with live chat and
smart software allowing spoken interaction in the
course of the view itself.
14. LUMIERE
CONTEST
CROWDFUNDING
Lumière’s contests and ad-sponsored ones
will be launched on a regular basis, after
stipulating sponsorship agreements with
the partnering brands.
Crowd-founding: three subjects will be
periodically selected as potential plots for
movies or web-series; eventually the most
funded ones are realized, in co-production
with Lumière. The break-through is also
represented by the opportunity for the
funding users to earn, proportionally to the
invested share, based on the revenues that
the newly created content will generate on
the portal or in movie theaters,
thus generating a virtuous cycle
At a later stage it is foreseen the
and movie theaters partnering with Lumière.
15. LUMIERE
USERS RAMP-UP OVER TIME
Based on pre-lauch effort, it is estimated an amount of 2500 users by the end of the first operating month. During the rest of the Launch
phase (Months 2-5) it is expected a growth rate doublingh on a monthly basis. During the first 10 months of the Growth phase (Months
6-15) a 130% monthly growth rate increase is plotted.
For the following eight months (Months 16-23) the user acquisition rate is expected to decrease by around 50.000 users per month, until
the stabilization of the acquisition rate in around 100.000 users/month (Months 24-35) and the eventual Market saturation by Month 36
Users ramp-up over time
7,000,000
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
-
LAUNCH
GROWTH
MATURITY
16. LUMIERE
Profit analysis: monthly and cumulated net profit
By analyzing Lumière’s profit on a monthly basis, it is visible that the platform starts turning an increasingly positive margin as of Month 12 (fifteenth
month since initial funding), with full recovery of the initial investment, calcuated in around 2 Million Euros, upon month 16 (nineteenth month since
initial funding).
The estimated total return of the investment, within the first 36 operating months of Lumière (39 since initial funding) is expected to approach 45.5
Million Euros.
€ 2,000,000
€ 1,500,000
€ 1,000,000
€ 500,000
€-€ 500,000
Net Profit
Cumulated Profit
-€ 1,000,000
-€ 1,500,000
-€ 2,000,000
Month 36
Month 35
Month 34
Month 33
Month 32
Month 31
Month 30
Month 29
Month 28
Month 27
Month 26
Month 25
Month 24
Month 23
Month 22
Month 21
Month 20
Month 19
Month 18
Month 17
Month 16
Month 15
Month 14
Month 13
Month 12
Month 11
Month 10
Month 9
Month 8
Month 7
Month 6
Month 5
Month 4
Month 3
Month 2
Month 1
Month -1
Month -2
Month -3
-€ 2,500,000
18. LUMIERE
MOVIE FESTIVALS
Direct scouting and pre-view movie selection, matched with ad-hoc
events on the platform by the end of each Festival followed-through
by Lumière’s Team (e.g. Venice Festival week in September).
MOVIE THEATERS
PARTNERSHIPS
Lumière does not compete with movie theaters as such, but actually
acts as an enabler incentivizing customers to enjoy traditional cinema,
by creating a network of partner movie theaters, whereby it will be
possible to:
Enjoy discounts and advantages for Lumière paying subscribers
Distribute Lumière’s pre-view movie selection (digital cinemas only).
SPONSORSHIPS
Establishment of sponsorship relationships with brands directly
related to the entertainment and home-theatre Market (food industry,
soft and energy drinks, alcohol and spirits, self-medication products
(OTC), TV stations, etc.)
19. LUMIERE
MIRKO SENATORE
DANIELE ESPOSITO
Strategic and Operational roles in Fortune
500 Company (current employment),
Management consultancy, Very advanced
project management skills.
mirko.senatore2012@gmail.com
+32 472 850618
Several support roles in cinema and
audio-visual industry, as production
inspector, coordinator and director.
d.esposito107@gmail.com
+39 392 3536852
MARCO SABINO
LUCA AMODIO
Roles in any Communication fields, Image
Director in several movies.
Currently Art Director at Studio Stratego
Marketing & Comunicazione.
marsab@email.it
+39 340 6014613
Support to several festivals, culture fostering
centers and Opera direction . Multiple roles
involving end-customer direct interface.
luca.amodio@studio.unibo.it
+39 328 8163363
Executive Chairman
Chief Operating Officer
Chief Visionary Officer
Chief Communication Officer
QUESTIONS? write at:
info@lumiereproject.com
