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La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it 
MILANO SAKE FESTIVAL 2014 
! 
“Opening the way of sake to Italy”
Why Milano? 
Milano is a world fashion/trends capital and host city 
of EXPO 2015 dedicated to nutrition. 
! 
Milano is the at the centre of the most important 
italian food district (Parma, Reggio, Modena, Torino, 
Barolo, Langhe, Garda) where the most important 
italia foods are produced: Parmigiano, Parma ham, 
Truffle, Olive oil, Red/White top wines, balsamic 
vinegar…). 
! 
Milan institutions have proudly sponsored and 
participated to Milano Sake Festival. 
La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it
Milano Sake Festival 2014 in numbers 
- 12 japanese kura and all top european importers/ 
distributors present 
- More than 60 labels 
- more than 700 participants 
- more than 3.000 samples served 
- more than 500 bottles sold 
- hundreds of articles and blog posts 
- 65 participants to ”invitation only” gala diner for 
producers, distributors and VIP 
- 15 panels, special tastings, events and movies 
La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it
Media coverage: demystifying sake 
All main italian (and also some japanese) 
newspapers wrote about the Milano Sake 
Festival, providing exhaustive information 
about sake. 
La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it 
Click on the image to open link
Media coverage: demystifying sake 
La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it 
Click on the image to open link
Media coverage (Japan). 
La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it 
Click on the image to open link
Milano Sake Festival 2015… 
- enlarge international team 
- empower cooperation with japanese institutions 
and associations 
- explore japanese food culture in relation with sake 
- widen participating kura and participant numbers 
- a larger shop and a sake bar 
- offer professional sake education 
- engage the barman/mixologist community 
La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it
Salute - 乾杯 - Kanpai. 
La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it 
La Via del Sake - 酒道イタリア 
イタリア日本酒協会 
Non profit cultural association for the 
promotion and exchange of enogastronomic 
culture between Japan and Italy. 
! 
http://www.laviadelsake.it 
info@laviadelsake.it 
Twitter: @LaViadelSake
Milano Sake Festival 2014 Highlights Event
Milano Sake Festival 2014 Highlights Event
Milano Sake Festival 2014 Highlights Event
Milano Sake Festival 2014 Highlights Event
Milano Sake Festival 2014 Highlights Event
Milano Sake Festival 2014 Highlights Event
Milano Sake Festival 2014 Highlights Event
Milano Sake Festival 2014 Highlights Event
Milano Sake Festival 2014 Highlights Event
Milano Sake Festival 2014 Highlights Event

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Milano Sake Festival 2014 Highlights Event

  • 1. La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it MILANO SAKE FESTIVAL 2014 ! “Opening the way of sake to Italy”
  • 2. Why Milano? Milano is a world fashion/trends capital and host city of EXPO 2015 dedicated to nutrition. ! Milano is the at the centre of the most important italian food district (Parma, Reggio, Modena, Torino, Barolo, Langhe, Garda) where the most important italia foods are produced: Parmigiano, Parma ham, Truffle, Olive oil, Red/White top wines, balsamic vinegar…). ! Milan institutions have proudly sponsored and participated to Milano Sake Festival. La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it
  • 3. Milano Sake Festival 2014 in numbers - 12 japanese kura and all top european importers/ distributors present - More than 60 labels - more than 700 participants - more than 3.000 samples served - more than 500 bottles sold - hundreds of articles and blog posts - 65 participants to ”invitation only” gala diner for producers, distributors and VIP - 15 panels, special tastings, events and movies La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it
  • 4. Media coverage: demystifying sake All main italian (and also some japanese) newspapers wrote about the Milano Sake Festival, providing exhaustive information about sake. La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it Click on the image to open link
  • 5. Media coverage: demystifying sake La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it Click on the image to open link
  • 6. Media coverage (Japan). La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it Click on the image to open link
  • 7. Milano Sake Festival 2015… - enlarge international team - empower cooperation with japanese institutions and associations - explore japanese food culture in relation with sake - widen participating kura and participant numbers - a larger shop and a sake bar - offer professional sake education - engage the barman/mixologist community La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it
  • 8. Salute - 乾杯 - Kanpai. La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it La Via del Sake - 酒道イタリア イタリア日本酒協会 Non profit cultural association for the promotion and exchange of enogastronomic culture between Japan and Italy. ! http://www.laviadelsake.it info@laviadelsake.it Twitter: @LaViadelSake