This presentation is the outcome of a personal research project that was shared with the global Valtech Future Studio community. In the next slides, you will find real cases of startups, insights, mental models and frameworks. To learn more about the impact of this technology, I recommend the following resources: Whitepaper - Blockchain beyond the hype. A practical framework for business leaders’ by the World Economic Forum: https://www.weforum.org/whitepapers/blockchain-beyond-the-hype Video - ‘Bitcoin as a tool for economic empowerment’ with Cathie Wood, Elon Musk and Jack Dorsey: https://www.youtube.com/watch?v=Zwx_7XAJ3p0 Video - ‘Cardano and the smart contract war’: https://youtu.be/BjNwEULkWs4 Video - “The best bitcoin debate ever recorded”: https://youtu.be/zA5jnK4v884 Video - In-depth discussion about Bitcoin, crypto & macro markets: https://www.youtube.com/watch?v=XlXxiDhP6bg&t=5084s Article - “The blockchain economy: A beginner’s guide to institutional crypto economics”: https://medium.com/cryptoeconomics-australia/the-blockchain-economy-a-beginners-guide-to-institutional-cryptoeconomics-64bf2f2beec4

1. Insights, frameworks and real cases.
Designing
businesses with
blockchain
Marco Bar Goria

2. Overview
This presentation is the outcome of a personal research project that was shared with the global
Valtech Future Studio community. In the next slides, you will find real cases of startups, insights,
mental models and frameworks that aim at answering these research questions:
1. What is the real value that blockchain technology offers to its users?
• What problems is it solving? For whom?
2. How should I look at blockchain when building a new product?
3. Can this technology lead to superior business models?
• If so, how?
• Which industries are more likely of being disrupted?
• What opportunities are there for corporates?
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3. v
The process
7 months of desk research & interaction with
blockchain services
Deep dives in:
YouTube interviews & explainer videos
Podcasts
Articles & Whitepapers
Twitter, Reddit groups
Discord channels of projects
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4. Let’s start
with the
mindset
#1

5. v
Bitcoin is cool, but
it’s not very
interesting from
an entrepreneurial
perspective.
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6. v
It’s all about ledgers
A Belgian passport held by the Australian National
Archives, A435 1944/4/2579
Any time we need consensus about facts, we use a
ledger/register/record book:
Ownership: Property titles register who owns what
land
Identity: Businesses formally exist because they
are recorded on a government ledger
Status: Citizenship is a ledger, recording who has
rights and is subject to obligations
Authority: Ledgers identify who can sit in a
parliament and who has access to bank accounts.

7. v
A space due for
disruption
Ledgers and writing developed simultaneously to
record production, trade, and debt.
From that time until today, we did 2 things:
• We centralised ledgers
• We created digital databases
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A fragment of a late Babylonian cuneiform ledger, held
by the British Museum, 58278

8. The problem with
databases
... They are only as reliable as the organisation
that maintains it, and the individuals it
employs. Unfortunately, as history teaches us,
organisations cannot be fully trusted.
Governments can fail, banks can run away
with our money and corporates can hide their
losses
👉 This is the problem-solution fit for
blockchain.
The technology does not rely on a trusted
central authority to maintain and validate the
ledger.

9. Now let’s
look at some
insights &
cases
#2

10. v
‘Tokens’ can be
broadly seen as a
mixture of ‘stocks’
and ‘membership
programs’
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Insight n° 1

11. Cloud storage
Filecoin
The Airbnb of cloud
storage
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Link

12. Filecoin
overview
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13. Financial Services
Uniswap
It’s like a “stock
exchange” that was
born in the age of
internet, instead of a
fancy building.
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Link

14. Financial Services
Nexo
What a normal bank
could look like when
it implements a
“membership
program”.
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Link

15. v
Tokens allow you to
reward correct
behavior ‘financially’.
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Insight n° 2
Questions like ‘what value does this give to
our user?’ become quite literal.

16. Search & Advertising
Brave
A privacy first
browser & advertising
platform that rewards
users to view ads.
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Link

17. Brave
deep dive
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18. Media
Decrypt
A publisher that
rewards users to
read content and
share it with others.
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Link

19. v
Smart contracts
radically change how
people exchange and
store value. They
remove the
middlemen.
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Insight n° 3

20. Insurance
Etherisc
A decentralized
insurance that offers
an interest to those
that invest in the risk
pools.
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Link

21. Gaming
Gala
A decentralized
gaming company that
rewards you to host
their network and play
their games.
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Link

22. Real Estate
RealT
A real estate
company that
tokenises rental
properties in the US.
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Link

23. Financial Services
Aave
A decentralized ‘bank’
that gives you loans if
you give your crypto
as collateral.
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Link

24. Practical
frameworks
for innovators
#3

25. v
How to
find
problem
fit
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Source:
World Economic Forum

26. v
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How to
find
problem
fit
Source:
World Economic Forum

27. Scenarios for high-potential use cases
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Shared repository
A share repository of information
is used by multiple parties
Multiple writers
More than one entity generates
transactions that require
modifications to the shared
repository
Minimal trust
A level of mistrust exists
between entities that generate
transactions
Intermediaries
One or more intermediary or a
central gatekeeper is present to
enforce trust
Transaction dependencies
Interaction or dependency
between transactions is created
by different entities

28. Business model characteristics*
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Distributed
• Network effects apply
• Very hard to claim
authority on the
system
• Ownership is
distributed among
users
Open source
• Services can talk to
each other
• It allows teams to
build on proven tech
• The ledger is visible
to all users
Immutable
• Transactions cannot
be undone/faked
• It allows you to
remove middlemen
Programmable
• Tokens can carry
information and interact
with ‘smart contracts’
• The network doesn’t
require a team to be there
once it’s launched
*These show what is considered as best practice by internet. However, the opposite of these can also work,
except for immutability.

29. Conclusions
#4

30. In the past citizens could
not own a piece of Dam
Square in Amsterdam, or
any other major
infrastructure project. This
technology allows them to
do it.
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31. v
Regulations will eventually
come. That’s one of the
biggest uncertainties right
now.
A popular view in the space
is that countries who
restrict this technology
might miss out on great
opportunities for innovation.
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32. You’ll find
resources to
learn more in the
description &
comments below
#5

33. Book a short 30 min strategy call with one of the links
on the right. Some of the questions that we often get
include:
/ How can we explore new growth areas for our
business?
/ How can we use new technologies to make our
offerings more relevant and easier to use?
/ How can we leverage emerging trends to stay ahead
of competition?
If you need help on
your next blockchain
project, let’s talk!
Marco Bar Goria – Digital Strategist
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LinkedIn – Email

34. About us
version 2021.1.00

35. We are Valtech.
A digital agency focused
on innovation & business
transformation
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36. Large enough to deliver, small enough to care
4.000+
experts
45
offices worldwide
50/50
technology / strategy, design &marketing
1
unique culture
Dutch offices
Amersfoort / Amsterdam / Utrecht / Eindhoven

37. Our services address the needs of any enterprise and organization who is embracing digital, not just as a potential competitive
advantage, but as a core part of their business. Our cross-functional teams solve even the most complex challenges, and address
opportunities on behalf of our clients with innovation at the forefront.
Innovation is built into our services
Run & optimize
customer engagement.
/ Campaigns
/ Content
/ Data Science
Digital
Acceleration
Design & build platforms
for the internet of
everywhere.
/ Experience
/ Commerce
/ Data Ecosystems
Digital
Platforms
Discover CX potential by
creating connected
experiences.
/ Stores
/ Products
/ Mobile
Connected
Experiences
Guide & support our
clients’ business
transformation.
/ Transformation
Consulting
/ CX Strategy
/ Innovation
Business
Transformation

38. Deep vertical domain expertise
Consumer Goods luxury | retail | CPG
Mobility automotive | travel | hospitality
Finance insurance | banking
Health care | pharma | systems
Public government | energy | charity
Manufacturing & distribution

39. We help global companies

40. Global tech
partnerships
Founding member of the MACH Alliance

41. working
Future-proof ways of working
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Collective
Intelligence
We believe that the minds of
different people and experts
together can create magic.
Radical
Collaboration
We take collaboration to a new
level. We include partners, end
users and people from your
company by design.
Rapid
Prototyping
We get hands on and create
testable assets to get real
customer feedback.
Immersive
Storytelling
Whenever we explore and shape the
future, we make sure it is as tangible,
immersive and real as possible.

42. It’s a wrap!
Did you enjoy the content? Let me know what
you think by liking to the post or leaving a
comment.