Eco space

Housing Development Plan The address says it all!

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Vision

Objective ,[object Object],[object Object]

Situation- Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Situation- Consumer Analysis ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Situation- Socio Economic Analysis

[object Object],Situation- Legal Analysis

Situation- Competition Analysis Cost High Low Low High ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Problem ,[object Object],[object Object],[object Object],[object Object],Macro Micro ,[object Object],[object Object]

Differentiation ,[object Object]

Target Segment ,[object Object]

Generic Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tactic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FCB Grid High Involvement Low Involvement Emotional Rationale

Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Target Audience

Media Objective ,[object Object]

Affordable 3 BHK Luxury Apartments @ Rs 5500/sq ft Easy Installments

Thank You! To our dear, dear Prof Dalton. We luv u, Sir!

Eco space

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Eco space