Career management is a process through which employees become aware of their interests, values, strengths and weaknesses. They obtain information on job opportunities and identify career goals and plans. Effective career management requires self-assessment, feedback, goal-setting and action planning. It benefits both employees, through career fulfillment and development, and companies, through motivated and committed workers who can adapt to changes. All parties, including employees, managers, HR and the company, play a role in career management through activities like coaching, advising and providing resources.