Market Entry

1. By
M
Growth Plan

2. Server Market - A Snapshot
 India Server Market grew at 7% to US$ 1.35 billion in
2021
 x86 server – US$ 1.2 Billion
 Dell Technologies – 25%
 HP Enterprise – 23%
 Lenovo – 9%
 Cisco - 8%
 Non x86 server – US$0.15 Billion
 IBM – 40%
 Oracle – 18%
 HP Enterprise – 5%
 Market driven by Fintech, IT/ITeS, Cloud Service
Providers, Telecom, Discrete Manufacturing and
BFSI.

3. Market Estimate 2022- 2026
 India server market expected to grow @ 10% to
reach US$ 2 billion by 2026
 Driven by IT/ITeS, Government, Telecom, BFSI,
Power/Energy and Manufacturing verticals
 x86 servers will continue dominance
 South India dominates due to established IT
sector and data centers. (Maximum data centers
are in South India)
 South India 40%, West India 30%, North India
20%, East India 10%

4. Server Motherboard
 Average selling price US$ 350
 Motherboard market is growing @ 21%
 Enhanced durability is what the market wants
 Key players Gigabyte, Asus, ASRock, Super
Micro Computers, Advantech, Dell, Intel, IBM,
Lenovo

5. Potential Targets
 Server System and Server Motherboard market
companies
 Research organizations and consulting
companies
 Organizations, associations and alliances related
to the Server System and Server Motherboard
market industry
 Government bodies such as regulating authorities
and policymakers
 Industry associations

6. Actionable Task
Headlines Actionable
Market Segmentation Client List
Market Analysis Client Contacts
Product Strategy Product Sheets
Marketing Mix Marketing Materials
Sales Strategy Sales Plan
Value Chain Analysis Process Description

7. Goals
 30 Days
 Get acquainted with the role, understand the team,
company, products/services, customers etc
 Create a top 20 list of new prospects in territory,
make contact and secure meetings before day 60
 Develop “Elevator Pitch” to run targeted campaigns
 60 Days
 Meet with all the key contacts within the identified
accounts
 Begin to transition new leads into prospects and
into opportunities
 Understand key objections
 Understand competitive weakness of competitors

8. Goals (contd)
 90 Days
 Double to pipeline that existed on day 60
 Ensure pipeline has a healthy mix of accounts at all
stages
 Numbers to be decided on mutual basis.
Thank-you