Any idiot can brainstorm new product ideas, but what really matters is understanding the intelligence behind the process: managing-creativity.com

1. Any idiot can brainstorm new product ideas

2. Any idiot can brainstorm new product ideas
Any idiot can knock up a long list and a short list on a flip chart

3. Any idiot can brainstorm new product ideas
Any idiot can select ideas from a short list that “seem” like good
ideas

4. But what really matters
Is the intelligence behind the idea selection

5. But what really matters
Is the intelligence behind the idea valuation

6. But what really matters
Is the intelligence behind the idea risk assessment

7. Which all starts
Before you even begin

8. Which all starts
By knowing the tools, models and techniques before you proceed

9. Which will make the chosen idea
A good strategic choice

10. managing-creativity.com