esQes presentation venture-lab

Project overview

esQes
Love your Life
Date: 20.05.2012

Your food would be your remedy
and your remedy be your food.
- HIPPOKRATES
esQes esQes.com | © 2012 | Seite 1

Is it possible to loose weight
and eat fast food?
(It is! You just have to balance it with what you eat during the day)


How do I loose weight?
Projektbeschrei
bung
Projektmanage
ment Tips from Shakes, Pills
Ressourcen- und
Friends inefficient, expensive
Finanzplanung Online Diets
unreliable... ...
• Diets dictate my rhytm, they are
not as flexible as I am
Specialised Books
• They mean a lot of extra efforts
(Buying special food, cooking) too confusing...
• Families has to adapt > two
times cooking!
• Preferences are not respected.
Nutritionist
(„I don‘t like spinach, but I love too expensive...
broccoli“) ? ?

Webforums
inaccurate...


How do I loose weight?
I need...
Information
Someone who tells me
what is good and what is
wrong. (But I still want to
Story eat my favorite food)

A story to grasp on.
Someting that gives
meaning to my suffering Motivation
Something that helps me
and gives me hints. I can‘t
! ! make it on my own. I‘d like
to do it with my friends.


Eat less calories than you
consume. We tell you what
and how much your body Story Motivation
needs. You will loose
weight. We promise.
(And you can still eat your prefered
esQes
food!)

Information

We tell you how nutrition
works and what and how much A scoring system tells you where you
you should eat today. We give stand. Solve challenges and little games:
you all the necessary details learn about yourself and your nutrition.
about your habits and how you The more stars you collect, the more
can improve them happier you‘ll be. Stars are the currency
of your luck.


How does esQes work?
Track your food consumption and
Important! Intuitive input
your sport activity (Consumption and Sport)!

Today I had...

Schnitzel with salad and potatos

Salad with tuna 150 g 1 Portion Lunch
Croissant 100 g 1 Portion Breakfast
Jogging 30 Minutes

Food Database (BLS) from the The BLS contains 10.000
German Max Rubner-Institut and foods and 2000 recipes with
recommendation and guidelines of 138 nutritional values per
the German Nutrition Society (DGE) food/recipe and is easily
expandable


Calories Daily Analysis Food Groups
Story 89%
100%

You lie before your daily Grain-
products Meat
calorie need. Look what you
Vege
can still eat today tables Fruits
Milk-
products

Daily Analysis Nutrional Values 75% 37% 70% 27% 72%
100%

Your need of grain and meat
„Fats“ are in the low area products is optimal today. Eat a
of your daily limit. All Calories little more fruits, vegetables or a
Carbo
other values are ok for Fats hydrate glass of milk!
today! Proteins

89% 37% 30% 75%

Information Weekly Report

Great! Careful!
Through salad and the jogging Please be aware of your
you lost calories. (-250 cal.)! fiber level. You can find a
For that you get a! yummy source of fiber here:
Cannelloni


Motivation 1. Rewardsystem
a) Points that reflects your lost of weight. Ex: the goal is 5 kg less in 10 weeks (9000
calories). 1 Point = 650 Cal. Adapted to the needs of single customers.
Points My Goal Silverstars b) Points that reflects Sports, Knowledge, Prevention and Compliance. Helps to
motivate and to compare with others.
25 -17 17 c) Badges („Nutritional expert“, „Marathon runner “)

2. Challenges/Games
a) Regarding Nutrition and Sports („5 Fruits a day!“ starts on 12.06.)
Challenge! b) Create your own Challenges and invite your friends
Can you go jogging at least 5 times c) Informational games regarding Nutrition and Sports
during the next two weeks? d) Rankings
You will get 10 !
3. Knowledge transfer
No, thanks! Sure, I‘ll do it! a) Quiz, Games und Coupons regarding Nutrition and Sport
b) Theme-weeks („Regional Products“)
c) „Nutritional angels“: User with a certain amount of points can counsel other users
and motivate them.
Challenge!
Your friend Pet37 takes part
on the challenge Quiz 2 Create a Challenge
„5 Fruits a day“. Can you How many calories
has this dish? Title
make it, too? There are 7
to win! Timeframe
1236

No, thanks! Sure, I‘ll do it! Sports Nutrition Next >
0 1000 2000


Customers proposition 1: Nutritional Experts
30
25 Number of
Nutritionist
20
called
15
10 Number of
5 responses
0
who uses a
Nutritional
software
Experts
Survey


Customers proposition 2: Online Service for everybody
Facts
• In Germany and Austria there are ca. 57 Mio. people suffering overweight and
adipositas. (Data: International Association for the Study of Obesity (IASO)
• Bio, light and low calorie products gain market share fast. Austrian nutritional report 2008.
• The adjective „healthy“ is for 90% of all consumers a criteria to buy. Bogenreiter (2008)
• High costs of the national health services due to obesity.
• Especially young people inform themselves about
nutrition on the Internet (15%). Freilasing und Elmadfa (2008)

Trends

Change of services Raise of the number of „Healthy Nutrition“ will Gamification will play
from offline to people with obesity or be a hot topic during a major role in the
online/mobile apps. adipositas. the next few years knowledge transfer


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