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marketing research target audience market capacity nps competitive analysis brand awareness customer satisfaction focus groups online survey relationships in team informal leaders satisfaction of employees testing new products behaviour target audience behaviour measure clients satisfaction servqual product perceprion product perception research segmentation target audience portrait and segmentation ta b2c online survey online survey about fitness customers survey clients survey nps in retail media preferences measurements of flows measurements market penetration market attractiveness matrix net promoter score satisfaction and loyalty romi effectiveness of marketing effectiveness of advertising csi customer satisfaction csat customer satisfaction analysis of competitors competitive rating top-of-mind brand awareness b2c trademark awareness b2b brand awareness b2b survey it brand awareness csi marketing csat b2b marketing price sensitivity