Content Ideas Copy other outbound sales blogs - publish interesting/informative articles that will attract potential customers. “Before this company size inbound does not make sense” “Why outbound still outperforms other channels” “5 Reasons Why Outbound Sales Is For Your Company” “How Outbound Can Help You Boost Your Sales”

1. www.maerketing.com
SuitePad.de
Content Marketing Analysis

2. www.maerketing.com
Agenda
Company
Content Concept
Content ideas
Influencer Marketing
Conclusion

3. www.maerketing.com
Company
● Started by 2 young Germans
● Ships kiosk tablets to hotels
● Helps them get new revenue streams
Target market:
hotels, mainly Europe

4. www.maerketing.com
Content Concept
● English + German blog
● Only news, no content marketing
strategy

5. www.maerketing.com
Content ideas
Articles that interest hotel managers / helpful
content to help them get more business.
● “Where the average hotel customer spends
money on”
● “Digital signage in hotels and
how it falls short”
● “What hotel customers say
about hidden upsells”

6. www.maerketing.com
Influencer Marketing
● Search for influencers
“hotel marketing blog”
● Example: guestdriven.com

7. www.maerketing.com
Conclusion
Inbound marketing is underused at SuitePad
… although influencers are reachable and content is easy to
produce.
What do you think?
(especially Moritz + Tilmann)
Do you want such an analysis of your
business? Email me: till@tillcarlos.com