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Fake product in rural marketing
1.
2. FAKE BRAND
Rural market suffer from the problem of low penetration and poor availability of
branded product. Hence, although there exists a huge demand for branded products,
there are no distribution channels to make the product reach the customer. This has to
led to the growth of fake brands.
Kinder joy has been replaced by Motu and pottulu
Vaseline replaced by Blue valley
Cadbury dairy milk silk replaced by Silko Milko PEPE
Britannia Marigold by Mari Classic RAJCO
Slice by Podaran
Ponds has been replaced by Bond’s talc
Fair&Lovely by Fair &Lonely
Lifebuoy by Likebuoy/Lifeboy