The 7 Cs provide a checklist for making sure that your meetings, business emails, conference calls, reports, and presentations are well constructed and clear – so your audience gets your message.

1. The 7 Cs of
Communication
(Speaking )

2. Objective in Communication
In communication if the objective is clear the communication becomes easy and
effective.
Ex: Compulsory meeting tomorrow at 9am
Ex.(objective): Meeting tomorrow at 9am for the discussion of new systems policy.

4. 38%
55%
7%
How do we Articulate 3 Vs
Vocal Verbal Visual
Tone
modulation
,accent
VISUAL 55%
VOCAL 38%
VERBAL
Body language
Words
Body
language

5. Speaking & Expressing
• Conveying and or Requesting
information
• Giving & Receiving Feedback
1. Clear
2. Concise
3. Complete
4. Correct
5. Consideration
6. Courtesy
7. Consequences

6. 1. Clear – Clarity
• Emphasize what is of key importance
• De-emphasize what is of secondary importance
• Eliminate what is of no-importance
• Be Specific
• Ask yourself, who, what, when, where, how, and why?
• Easy to understand and simple
Examples
1. The consideration for your work will be paid by the accounts department after the completion of the entire work
2. The meeting for tomorrow is scheduled after lunch at 2:30 PM in the afternoon

7. 2. Concise
• Clear & to the Point
• Long as necessary
• Short as possible
• It means covering all the ideas of key importance you have identified, and all the ideas of secondary
importance needed to support and/or elaborate these key ideas
3. Complete
• Are facts, figures and data organized into Logical Information
• Is the information Relevant to the other person / situation
• Are Misconception, Misinterpretation, Misunderstanding eliminated

8. 4. Correct
• Correctness in communication implies that there are no grammatical errors in
communication
• It makes use of appropriate and correct language in the message
• If the communication is correct, it boosts up the confidence level
5. Courteous
• Courtesy in message implies the message should show the sender’s expression as well as should respect the
receiver
• The sender of the message should be sincerely polite, judicious, reflective and enthusiastic
• You approach
• Verbal, Vocal & Visual

9. 6. Consideration
• Envisage Listeners view points, background, mind-set, requirement, emotions, problems, education level,
etc.
• Empathize with the audience and exhibit interest in the audience.
• Emphasize on “what is possible” rather than “what is impossible”.
7. Consequences
• What if my communication fails?
• Who will be responsible?
• What will be the threat?

10. Giving Feedback
• Express without being LG
• Express what you think and feel, using “I” statement and the 7 C’s
• Be open, direct, honest, appropriately at the right time, without feeling guilt or emotional
• Avoid blaming, complaining, criticizing
• Do not react
• Describe the behavior, not the person.
• Envision the future and turn it into a conversation
• Ask, don't tell; Turning statements into questions to involve and inspire
ABCR model of giving Feedback
Action, what happened
Bring out your feeling, how you think & feel
Clarify the consequence
Recommend alternative suggestions

11. Case Examples for Practicing Feedback
1. A team member is late and is not able to complete his deadline; needs to be
communicated.
2. You do not understand your customers view point on the call, how do you interrupt the
conversation? How do you inform the customer to repeat?
3. Even after the customer repeats a couple of times, it is unclear, and you are unable to
understand customers view point, what would be your response?
4. In the process on working on your project, at times, certain issues go beyond your
capacity and control, how do you escalate the same.

12. Source :open source /Google