2. Business coaching is getting more and more popular
as the economy gets worse. Most small business
owners need a good marketing plan and to
understand their strengths and weaknesses to
succeed.
3. Most coaches have trouble
finding clients and once they
do have some leads they need to
be able to close them on a deal.
Even if you are the best business
coach that can motivate people
and help them exploit their
strengths, you still need to have
sales and marketing skills to be
successful.
4. Virtually all business coaches are not as savvy as
they need to be to blow up their business. Let's
look at 3 ways that will help your coaching
business get off the ground.
5. The first way to get more clients is to be a small
business coach who has a specialty. Instead of
being a general business coach, you could be
business coach that's a pro in one certain area.
There are many choices here, whether your expertise
is in finance, the arts, writing, online marketing or
whatever else.
6. You can then advertise your
service in specialty
publications or possibly join
online forums in that niche.
You could also go to places
where your market is likely
to meet and promote your
services. Whenever you
concentrate on a more
specific audience, you can
position yourself as a pro in
that area. Since the men and
women you are coaching are
in the area of your
expertise, you're likely to be
much more effective coaching
them.
7. The second thing you must focus on is sales and
marketing. It is essential that you convince
prospective customers that you can help them
achieve their goals and objectives. People are often
skeptical on how a stranger can help them to get
over the hurdles they have been trying so hard to
overcome.
8. Creating a free lead offer in the form of a report is great
but even better is to strategically frame your information
and advice as a quiz and automate the lead generation
process instead of trying to spend your time on a free
consultation.
9.
10. In case you are new to
coaching, or you're still at
the point where you're
thinking about this as a
vocation, get started
networking with other
coaches.
You can easily find
business coaches on the
web but you could also
seek out seminars or
events in your area.
Another good place to
look for business coaches
is an online forum.
11.
12. A business coach has to be resourceful and do lots of
networking in order to obtain clients.
The internet is a great way to gain more exposure and
frame your expertise with the content you create, and as
you grow your leads and client list you will get more
referral business as you reach that critical mass and see
a steady flow of new business coaching clients.
