Getting your content onto smartphones

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Yapp Mobile provides content owners with a platform that allows them to easily extend their content to support smartphones. Users have access to the best available local places/deals and can even get turn-by-turn driving/walking directions to the front door.

Technology Business

Background
g
• The Problem for Users
• madeMocal Platform
d M l Pl tf
• Cross promoting local services
• The M k t
Th Market

Strictly Confidential

© Yapp Mobile 2011

Today, customer’s need to turn to multiple Apps for
local information, maps and directions
information directions.

Strictly Confidential

© Yapp Mobile 2011

Using Yapp’s Platform - Provide customers with access to
the best local content from a single service
service.

Local Business
Yellow Pages

Find a Property
Domain.com.au
D i

Find a Job
Cars Guide

Local Deals
Cudo

example

Strictly Confidential

4 © Yapp Mobile 2011

User’s don’t only find what they are looking for,
they get turn-by-turn directions to the front door.
turn by turn door

find
The ultimate location guide
see
What other’s took years to find
share
with those closest to you
go
Navigate to your destination

example

Strictly Confidential

© Yapp Mobile 2011

Allowing partner’s to introduce location aware
services across all supported mobile phones

planned
Via a Mobile Site or as an Application

Location Platform

Channel Channel Dynamically
Add New
Channels

Strictly Confidential

© Yapp Mobile 2011

Places saved to Favourites instantly accessible
on mobile

example:
Take a place’s details with you...

> Save locations from the website
> Instant access to saved locations on the
> Instant access to saved locations on the
Favourites
mobile:
o Click to call
o See on Map
See on Map
o Get turn‐by‐turn directions to their front door

Strictly Confidential

© Yapp Mobile 2011

Application positioning

The application that users turn to for everything local…

Strictly Confidential

9 © Yapp Mobile 2011

By presenting relevant local promotions to customers
searching for specific goods and services
hi f ifi d d i

example:

Strictly Confidential

© Yapp Mobile 2011

Local search will become increasingly important in
driving mobile payments
payments...

Generator Research forecast mobile payments
G t R hf t bil t
would hit
US$633 billion in 2014,
US$633 billi i 2014
up from US$68 billion in 2009

Strictly Confidential

© Yapp Mobile 2011

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Getting your content onto smartphones

1. Background g • The Problem for Users • madeMocal Platform d M l Pl tf • Cross promoting local services • The M k t Th Market Strictly Confidential © Yapp Mobile 2011

2. The Problem for Users

3. Today, customer’s need to turn to multiple Apps for local information, maps and directions information directions. Strictly Confidential © Yapp Mobile 2011

4. Using Yapp’s Platform - Provide customers with access to the best local content from a single service service. Local Business Yellow Pages Find a Property Domain.com.au D i Find a Job Cars Guide Local Deals Cudo example Strictly Confidential 4 © Yapp Mobile 2011

5. User’s don’t only find what they are looking for, they get turn-by-turn directions to the front door. turn by turn door find The ultimate location guide see What other’s took years to find share with those closest to you go Navigate to your destination example Strictly Confidential © Yapp Mobile 2011

6. madeMocal Platform

7. Allowing partner’s to introduce location aware services across all supported mobile phones planned Via a Mobile Site or as an Application Location Platform Channel Channel Dynamically Add New Channels Strictly Confidential © Yapp Mobile 2011

8. Places saved to Favourites instantly accessible on mobile example: Take a place’s details with you... > Save locations from the website > Instant access to saved locations on the > Instant access to saved locations on the Favourites mobile: o Click to call o See on Map See on Map o Get turn‐by‐turn directions to their front door Strictly Confidential © Yapp Mobile 2011

9. Application positioning The application that users turn to for everything local… Strictly Confidential 9 © Yapp Mobile 2011

10. The Market

11. By presenting relevant local promotions to customers searching for specific goods and services hi f ifi d d i example: Strictly Confidential © Yapp Mobile 2011

12. Local search will become increasingly important in driving mobile payments payments... Generator Research forecast mobile payments G t R hf t bil t would hit US$633 billion in 2014, US$633 billi i 2014 up from US$68 billion in 2009 Strictly Confidential © Yapp Mobile 2011

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