Content with Purpose: From Search to Conversion to Lifelong Customer

•

22 likes•15,569 views

Used with purpose, content is a powerful tool that can help you accomplish goals for your business. Strategically use content to engage your customers at ever level of the funnel to bring them from search to conversion to lifelong customer.

Technology Business

Content with
Purpose
From Search to Conversion
to Lifelong Customer State of Search 2013
https://svpply.com/davidmetnicole.myshopify.com

@MACKFOGELSON

YOUR
GOAL

is lifelong
customers
http://www.funelf.net/photos/Bro-hug.jpg

@MACKFOGELSON

http://slidesha.re/1aNeuLi

@MACKFOGELSON

Remember 3 things about content
http://a.images.blip.tv/DrupalconDenver-CoreProduct3IsTheMagicNumber235.jpg

@MACKFOGELSON

Search
CONTENT
Social
Email
OFFLINE
and stuff
See. All the things.

@MACKFOGELSON

BEFORE CONTENT
Comes purpose
@MACKFOGELSON

Read this: http://bit.ly/16THIER

@MACKFOGELSON

http://media-cache-ec0.pinimg.com/originals/a7/89/4f/
a7894f4fdb85746cb490f76feddcfc7b.jpg

@MACKFOGELSON

TOP of FUNNEL
Build awareness with value
@MACKFOGELSON

make your money matter video here
<iframe width="560" height="315"
src="/
/www.youtube.com/embed/
85EAQ0yf vfY" frameborder="0"
allowfullscreen></iframe>

http://www.youtube.com/
watch?v=85EAQ0yfvfY.

Watch this http://bit.ly/19ffQJc

@MACKFOGELSON

http://makeyourmoneymatter.org/

http://makeyourmoneymatter.org/

@MACKFOGELSON

http://makeyourmoneymatter.org/

@MACKFOGELSON

MIDDLE of FUNNEL
An opportunity to connect
@MACKFOGELSON

scarecrow video here
<iframe width="420" height="315"
src="/
/www.youtube.com/embed/
lUtnas5ScSE" frameborder="0"
allowfullscreen></iframe>

http://www.youtube.com/
watch?v=lUtnas5ScSE

Watch this http://bit.ly/1eTt17o

@MACKFOGELSON

Move from
Discovery
to Consideration using
content that connects
with your customer.

@MACKFOGELSON

BOTTOM of FUNNEL
Communicate (cleverly) to convert
@MACKFOGELSON

http://www.appsumo.com/failure-games-app/

@MACKFOGELSON

- APPSUMO FAILURE GAMES APP -

@MACKFOGELSON

Would

you rather have the
ABILITY TO FLY
or to become
INVISIBLE?
- APPSUMO FAILURE GAMES APP -

@MACKFOGELSON

AFTER the FUNNEL
Be the guide of their experience
@MACKFOGELSON

http://mailchimp.com/resources/guides/getting-started-with-mailchimp/

@MACKFOGELSON

http://kb.mailchimp.com/home

@MACKFOGELSON

blog.mailchimp.com/the-story-behind-the-mailchimp-billboards/

@MACKFOGELSON

Your content
serves a higher
purpose
than checking it off the
list of things to do
for your marketing.
http://www.pinterest.com/pin/13862711326223269/

@MACKFOGELSON

Blog
Links
Guide

www.mackwebsolutions.com/blog

http://bitly.com/bundles/mackwebsolutions/6

http://bit.ly/1bkMNru

@MACKFOGELSON

More from Mackenzie Fogelson

Building High Performing, Self-Managed Teams

Mackenzie Fogelson

There’s no doubt that technological advances have made our world faster, smaller, and more connected. Ironically, many of the relationships between companies and customers couldn’t be further apart. Because consumers will continue to have access to more - more content, more products, and more choice - the need to build meaningful relationships with your customers is not an option, but a requirement. The companies who are willing to invest in this real, human-centric mindset and approach are going to be the ones who win over the next many years. Learn how you can build your business and marketing for the long term by looking beyond a content strategy.

Why Content Strategy Isn't Enough

Mackenzie Fogelson

Establishing Focused Marketing Goals - WistiaFest 2015

Mackenzie Fogelson

Once you’ve designed, tested and published your landing page, it can be tempting to sit back and wait for your conversion rates to climb. But if you’re only concentrating on your page, you’re losing out on potential conversions by neglecting the rest of your marketing funnel. In this Unwebinar, Mack Fogelson, Founder and CEO of Mack Web, will teach you how to provide a consistent user experience that doesn’t stop at your landing page. From your website and blog, to social and email, you’ll learn why the best campaigns provide delightful experience across all marketing channels.

Conversion Optimization Beyond The Landing Page - Unwebinar

Mackenzie Fogelson

Everyone involved in brand building has encountered the problem of unrealistic performance expectations: too much expected, too soon. This seems especially true with online measures; after all, if it can be distributed at the speed of light, shouldn’t results arrive just as fast? Measuring and communicating the value of your integrated marketing strategy, then, presents a formidable challenge. This slide deck, presented at SearchLove London, discusses how to approach integrated marketing measurement so that you can earn the trust of your boss or client – from correlating goals to the right metrics, to communicating the right key performance indicators, to putting the focus on the bigger picture your data is drawing.

The Measurement Behind Your Integrated Marketing Strategy

Mackenzie Fogelson

This deck was presented at Conductor's C3 2014 Conference in New York City. Every company, large or small, is working to earn the trust and keep the attention of their customers, long-term. Attracting the right customers and earning their loyalty and advocacy, we call community building. Making sure the marketing approach you take to building that community grows a sustainable business, we call smart. Just like any healthy human relationship, building a community takes time, relentless effort, and a commitment to authenticity. This presentation communicates how content, social media, SEO, and email marketing - the integral components of integrated marketing - meet those requirements and how when they align with the right goals and measurement they will build your brand, a better business, and ultimately, a thriving community.

Growing Your Business Through Community and Integrated Marketing

Mackenzie Fogelson

Building Your Business on Meaning and Purpose - 3 Steps to Building an Authen...

Mackenzie Fogelson

Why Follower Count is Bullshit

Mackenzie Fogelson

Are We There Yet? A 12-Month Community Building Case Study

Mackenzie Fogelson

Content Balance: Sharing Value vs. Self-Promotion

Mackenzie Fogelson

Guide to-google+-and-your-business

Mackenzie Fogelson

More from Mackenzie Fogelson (11)

Building High Performing, Self-Managed Teams

Why Content Strategy Isn't Enough

Establishing Focused Marketing Goals - WistiaFest 2015

Conversion Optimization Beyond The Landing Page - Unwebinar

The Measurement Behind Your Integrated Marketing Strategy

Growing Your Business Through Community and Integrated Marketing

Building Your Business on Meaning and Purpose - 3 Steps to Building an Authen...

Why Follower Count is Bullshit

Are We There Yet? A 12-Month Community Building Case Study

Content Balance: Sharing Value vs. Self-Promotion

Guide to-google+-and-your-business

Recently uploaded

Dubai, known for its towering skyscrapers, luxurious lifestyle, and relentless pursuit of innovation, often finds itself in the global spotlight. However, amidst the glitz and glamour, the emirate faces its own set of challenges, including the occasional threat of flooding. In recent years, Dubai has experienced sporadic but significant floods, disrupting normalcy and posing unique challenges to its infrastructure. Among the critical nodes in this bustling metropolis is the Dubai International Airport, a vital hub connecting the world. This article delves into the intersection of Dubai flood events and the resilience demonstrated by the Dubai International Airport in the face of such challenges.

Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf

Orbitshub

Corporate and higher education. Two industries that, in the past, have had a clear divide with very little crossover. The difference in goals, learning styles and objectives paved the way for differing learning technologies platforms to evolve. Now, those stark lines are blurring as both sides are discovering they have content that’s relevant to the other. Join Tammy Rutherford as she walks through the pros and cons of corporate and higher ed collaborating. And the challenges of these different technology platforms working together for a brighter future.

Corporate and higher education May webinar.pptx

Rustici Software

MINDCTI Revenue Release Quarter One 2024

MIND CTI

How to Troubleshoot Apps for the Modern Connected Worker

ThousandEyes

DBX First Quarter 2024 Investor Presentation

Dropbox

The microservices honeymoon is over. When starting a new project or revamping a legacy monolith, teams started looking for alternatives to microservices. The Modular Monolith, or 'Modulith', is an architecture that reaps the benefits of (vertical) functional decoupling without the high costs associated with separate deployments. This talk will delve into the advantages and challenges of this progressive architecture, beginning with exploring the concept of a 'module', its internal structure, public API, and inter-module communication patterns. Supported by spring-modulith, the talk provides practical guidance on addressing the main challenges of a Modultith Architecture: finding and guarding module boundaries, data decoupling, and integration module-testing. You should not miss this talk if you are a software architect or tech lead seeking practical, scalable solutions. About the author With two decades of experience, Victor is a Java Champion working as a trainer for top companies in Europe. Five thousands developers in 120 companies attended his workshops, so he gets to debate every week the challenges that various projects struggle with. In return, Victor summarizes key points from these workshops in conference talks and online meetups for the European Software Crafters, the world’s largest developer community around architecture, refactoring, and testing. Discover how Victor can help you on victorrentea.ro : company training catalog, consultancy and YouTube playlists.

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024

Victor Rentea

Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

sammart93

Effective data discovery is crucial for maintaining compliance and mitigating risks in today's rapidly evolving privacy landscape. However, traditional manual approaches often struggle to keep pace with the growing volume and complexity of data. Join us for an insightful webinar where industry leaders from TrustArc and Privya will share their expertise on leveraging AI-powered solutions to revolutionize data discovery. You'll learn how to: - Effortlessly maintain a comprehensive, up-to-date data inventory - Harness code scanning insights to gain complete visibility into data flows leveraging the advantages of code scanning over DB scanning - Simplify compliance by leveraging Privya's integration with TrustArc - Implement proven strategies to mitigate third-party risks Our panel of experts will discuss real-world case studies and share practical strategies for overcoming common data discovery challenges. They'll also explore the latest trends and innovations in AI-driven data management, and how these technologies can help organizations stay ahead of the curve in an ever-changing privacy landscape.

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

TrustArc

💉💊+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI}}+971581248768 +971581248768 Mtp-Kit (500MG) Prices » Dubai [(+971581248768**)] Abortion Pills For Sale In Dubai, UAE, Mifepristone and Misoprostol Tablets Available In Dubai, UAE CONTACT DR.Maya Whatsapp +971581248768 We Have Abortion Pills / Cytotec Tablets /Mifegest Kit Available in Dubai, Sharjah, Abudhabi, Ajman, Alain, Fujairah, Ras Al Khaimah, Umm Al Quwain, UAE, Buy cytotec in Dubai +971581248768''''Abortion Pills near me DUBAI | ABU DHABI|UAE. Price of Misoprostol, Cytotec” +971581248768' Dr.DEEM ''BUY ABORTION PILLS MIFEGEST KIT, MISOPROTONE, CYTOTEC PILLS IN DUBAI, ABU DHABI,UAE'' Contact me now via What's App…… abortion Pills Cytotec also available Oman Qatar Doha Saudi Arabia Bahrain Above all, Cytotec Abortion Pills are Available In Dubai / UAE, you will be very happy to do abortion in Dubai we are providing cytotec 200mg abortion pill in Dubai, UAE. Medication abortion offers an alternative to Surgical Abortion for women in the early weeks of pregnancy. We only offer abortion pills from 1 week-6 Months. We then advise you to use surgery if its beyond 6 months. Our Abu Dhabi, Ajman, Al Ain, Dubai, Fujairah, Ras Al Khaimah (RAK), Sharjah, Umm Al Quwain (UAQ) United Arab Emirates Abortion Clinic provides the safest and most advanced techniques for providing non-surgical, medical and surgical abortion methods for early through late second trimester, including the Abortion By Pill Procedure (RU 486, Mifeprex, Mifepristone, early options French Abortion Pill), Tamoxifen, Methotrexate and Cytotec (Misoprostol). The Abu Dhabi, United Arab Emirates Abortion Clinic performs Same Day Abortion Procedure using medications that are taken on the first day of the office visit and will cause the abortion to occur generally within 4 to 6 hours (as early as 30 minutes) for patients who are 3 to 12 weeks pregnant. When Mifepristone and Misoprostol are used, 50% of patients complete in 4 to 6 hours; 75% to 80% in 12 hours; and 90% in 24 hours. We use a regimen that allows for completion without the need for surgery 99% of the time. All advanced second trimester and late term pregnancies at our Tampa clinic (17 to 24 weeks or greater) can be completed within 24 hours or less 99% of the time without the need surgery. The procedure is completed with minimal to no complications. Our Women's Health Center located in Abu Dhabi, United Arab Emirates, uses the latest medications for medical abortions (RU-486, Mifeprex, Mifegyne, Mifepristone, early options French abortion pill), Methotrexate and Cytotec (Misoprostol). The safety standards of our Abu Dhabi, United Arab Emirates Abortion Doctors remain unparalleled. They consistently maintain the lowest complication rates throughout the nation. Our Physicians and staff are always available to answer questions and care for women in one of the most difficult times in their lives. The decision to have an abortion at the Abortion Cl

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...

?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@

Following the popularity of “Cloud Revolution: Exploring the New Wave of Serverless Spatial Data,” we’re thrilled to announce this much-anticipated encore webinar. In this sequel, we’ll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you’re building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Safe Software

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Edi Saputra

EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER

MadyBayot

Whatsapp Number Escorts Call girls 8617370543 Available 24x7 Mcleodganj Call Girls Service Offer Genuine VIP Model Escorts Call Girls in Your Budget. Mcleodganj Call Girls Service Provide Real Call Girls Number. Make Your Sexual Pleasure Memorable with Our Mcleodganj Call Girls at Affordable Price. Top VIP Escorts Call Girls, High Profile Independent Escorts Call Girls, Housewife Women Escorts Call Girl, College Girls Escorts Call Girls, Russian Escorts Call girls Service in Your Budget.

Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model

Deepika Singh

Accelerating FinTech Innovation: Unleashing API Economy and GenAI Vasa Krishnan, Chief Technology Officer - FinResults Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

apidays

[BuildWithAI] Introduction to Gemini.pdf

Sandro Moreira

FWD Group - Insurer Innovation Award 2024

The Digital Insurer

Boost Fertility New Invention Ups Success Rates.pdf

sudhanshuwaghmare1

Tracing the root cause of a performance issue requires a lot of patience, experience, and focus. It’s so hard that we sometimes attempt to guess by trying out tentative fixes, but that usually results in frustration, messy code, and a considerable waste of time and money. This talk explains how to correctly zoom in on a performance bottleneck using three levels of profiling: distributed tracing, metrics, and method profiling. After we learn to read the JVM profiler output as a flame graph, we explore a series of bottlenecks typical for backend systems, like connection/thread pool starvation, invisible aspects, blocking code, hot CPU methods, lock contention, and Virtual Thread pinning, and we learn to trace them even if they occur in library code you are not familiar with. Attend this talk and prepare for the performance issues that will eventually hit any successful system. About authorWith two decades of experience, Victor is a Java Champion working as a trainer for top companies in Europe. Five thousands developers in 120 companies attended his workshops, so he gets to debate every week the challenges that various projects struggle with. In return, Victor summarizes key points from these workshops in conference talks and online meetups for the European Software Crafters, the world’s largest developer community around architecture, refactoring, and testing. Discover how Victor can help you on victorrentea.ro : company training catalog, consultancy and YouTube playlists.

Finding Java's Hidden Performance Traps @ DevoxxUK 2024

Victor Rentea

Elevate Developer Efficiency & build GenAI Application with Amazon Q

Bhuvaneswari Subramani

Artificial Intelligence Chap.5 : Uncertainty

Khushali Kathiriya

Recently uploaded (20)

Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf

Corporate and higher education May webinar.pptx

MINDCTI Revenue Release Quarter One 2024

How to Troubleshoot Apps for the Modern Connected Worker

DBX First Quarter 2024 Investor Presentation

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER

Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

[BuildWithAI] Introduction to Gemini.pdf

FWD Group - Insurer Innovation Award 2024

Boost Fertility New Invention Ups Success Rates.pdf

Finding Java's Hidden Performance Traps @ DevoxxUK 2024

Elevate Developer Efficiency & build GenAI Application with Amazon Q

Artificial Intelligence Chap.5 : Uncertainty

Content with Purpose: From Search to Conversion to Lifelong Customer

1. Content with Purpose From Search to Conversion to Lifelong Customer State of Search 2013 https://svpply.com/davidmetnicole.myshopify.com @MACKFOGELSON

2. YOUR GOAL is lifelong customers http://www.funelf.net/photos/Bro-hug.jpg @MACKFOGELSON

3. http://slidesha.re/1aNeuLi @MACKFOGELSON

4. It’s not about this @MACKFOGELSON

5. Remember 3 things about content http://a.images.blip.tv/DrupalconDenver-CoreProduct3IsTheMagicNumber235.jpg @MACKFOGELSON

6. INTEGRATE All the things @MACKFOGELSON

7. Search CONTENT Social Email OFFLINE and stuff See. All the things. @MACKFOGELSON

8. BEFORE CONTENT Comes purpose @MACKFOGELSON

9. - GOALS NOT TOOLS FTW - @MACKFOGELSON

10. Read this: http://bit.ly/16THIER @MACKFOGELSON

11. CONTENT IS A Reﬂection of your brand @MACKFOGELSON

12. http://slidesha.re/1aNeuLi @MACKFOGELSON

13. http://slidesha.re/1aNeuLi @MACKFOGELSON

14. http://media-cache-ec0.pinimg.com/originals/a7/89/4f/ a7894f4fdb85746cb490f76feddcfc7b.jpg @MACKFOGELSON

15. TOP of FUNNEL Build awareness with value @MACKFOGELSON

16. @MACKFOGELSON

17. make your money matter video here <iframe width="560" height="315" src="/ /www.youtube.com/embed/ 85EAQ0yf vfY" frameborder="0" allowfullscreen></iframe> http://www.youtube.com/ watch?v=85EAQ0yfvfY. Watch this http://bit.ly/19ffQJc @MACKFOGELSON

18. http://makeyourmoneymatter.org/ http://makeyourmoneymatter.org/ @MACKFOGELSON

19. http://makeyourmoneymatter.org/ @MACKFOGELSON

20. http://makeyourmoneymatter.org/ @MACKFOGELSON

21. http://makeyourmoneymatter.org/ @MACKFOGELSON

22. http://makeyourmoneymatter.org/ @MACKFOGELSON

23. MIDDLE of FUNNEL An opportunity to connect @MACKFOGELSON

24. @MACKFOGELSON

25. scarecrow video here <iframe width="420" height="315" src="/ /www.youtube.com/embed/ lUtnas5ScSE" frameborder="0" allowfullscreen></iframe> http://www.youtube.com/ watch?v=lUtnas5ScSE Watch this http://bit.ly/1eTt17o @MACKFOGELSON

26. Move from Discovery to Consideration using content that connects with your customer. @MACKFOGELSON

27. BOTTOM of FUNNEL Communicate (cleverly) to convert @MACKFOGELSON

28. @MACKFOGELSON

29. http://www.appsumo.com/failure-games-app/ @MACKFOGELSON

30. - APPSUMO FAILURE GAMES APP - @MACKFOGELSON

31. Would you rather have the ABILITY TO FLY or to become INVISIBLE? - APPSUMO FAILURE GAMES APP - @MACKFOGELSON

32. - APPSUMO FAILURE GAMES APP - @MACKFOGELSON

33. - APPSUMO FAILURE GAMES APP - @MACKFOGELSON

34. AFTER the FUNNEL Be the guide of their experience @MACKFOGELSON

35. @MACKFOGELSON

36. http://mailchimp.com/resources/guides/getting-started-with-mailchimp/ @MACKFOGELSON

37. http://kb.mailchimp.com/home @MACKFOGELSON

38. blog.mailchimp.com/the-story-behind-the-mailchimp-billboards/ @MACKFOGELSON

39. blog.mailchimp.com/the-story-behind-the-mailchimp-billboards/ @MACKFOGELSON

40. Your content serves a higher purpose than checking it off the list of things to do for your marketing. http://www.pinterest.com/pin/13862711326223269/ @MACKFOGELSON

41. Blog Links Guide www.mackwebsolutions.com/blog http://bitly.com/bundles/mackwebsolutions/6 http://bit.ly/1bkMNru @MACKFOGELSON

Content with Purpose: From Search to Conversion to Lifelong Customer

Recommended

Recommended

More Related Content

More from Mackenzie Fogelson

More from Mackenzie Fogelson (11)

Recently uploaded

Recently uploaded (20)

Content with Purpose: From Search to Conversion to Lifelong Customer