5. social targeting
Performance display:
real-time bidding
on individual user
impressions using
up-to-the-millisecond
intelligence analytics
http://www.sociomantic.com
6. social targeting
1. Previous website visitor
4. Real-time bids on individual
impressions, driving clicks from
previous visitors and new users
2. User browsing behaviors
and network patterns
3. Data crunching
(network pattern analysis)
http://www.sociomantic.com
7. Real-time Bidding
Why buy audience by the bucket
We are happy to be
when you can bid on one of the first
individual user impressions European providers
enabling advertisers to
in a real-time auction? take advantage of this
dynamic media buying
opportunity!
RTB enables advertisers to buy each
impression based on the predicted
value of the individual user.
http://www.sociomantic.com
8. Individual User Profiles
Social targeting profiles are built from up to five levels of advertiser integration.
http://www.sociomantic.com
9. Individual User Profiles
The higher the level
of integration, the
more accurately we
can bid on each
impression.
http://www.sociomantic.com
10. 1: Interest-Based Profile
This profile is based on
analysis of a user’s previous
web behaviors, such as the
URLs visited. No previous
advertiser integration
required.
http://www.sociomantic.com
11. 2: Yield Profile
Similar to interest profile, but
instead of interests, we’re
analyzing past web behaviors
to determine a user’s
likelihood to click or convert.
http://www.sociomantic.com
12. 3: Remarketing Profile
This profile tags users who
have previously visited the
advertiser’s site and serves
them customized creative
based on the their position in
the purchase funnel.
http://www.sociomantic.com
13. 4: Network Pattern Profile
Network pattern analysis reveals
users who are connected to and
share interests with the
remarketed user group, but who
have not yet visited the
advertiser’s website.
http://www.sociomantic.com
14. 5: Consumer Network Analysis Profile
This profile involves the highest level of
advertiser integration. It allows the
advertiser to sync the other four social
targeting profiles with their existing
CRM data to deliver the ultimate
customized user experiences for both
on- and off-site environments.
http://www.sociomantic.com
15. The Beauty of Social
The beauty of the customer network analysis profile
is its synthesis of the worlds of online marketing and
customer relationship management via:
CLV CLV driven online advertising
Customer
Lifetime
Value
http://www.sociomantic.com
16. Social Targeting Product Lifecycle
Specific Product Complementary Product New Product
(based on interest)
Conversions &
User Value
Cookie Age
• Approach based on conversion rate
• Optimization on advertiser level
• Optimal user experience – no spam
http://www.sociomantic.com
