Real-time Social Targeting - sociomantic


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Real-time Social Targeting - sociomantic

  1. 1. What is real-time social targeting?
  2. 2. First, what are we talking about?
  3. 3. First, what are we talking about?
  4. 4. How?
  5. 5. social targeting Performance display:  real-time bidding  on individual user impressions using  up-to-the-millisecond intelligence analytics
  6. 6. social targeting 1. Previous website visitor4. Real-time bids on individualimpressions, driving clicks fromprevious visitors and new users 2. User browsing behaviors and network patterns 3. Data crunching (network pattern analysis)
  7. 7. Real-time BiddingWhy buy audience by the bucket We are happy to bewhen you can bid on one of the firstindividual user impressions European providers enabling advertisers toin a real-time auction? take advantage of this dynamic media buying opportunity! RTB enables advertisers to buy each impression based on the predicted value of the individual user.
  8. 8. Individual User Profiles Social targeting profiles are built from up to five levels of advertiser integration.
  9. 9. Individual User Profiles The higher the level of integration, the more accurately we can bid on each impression.
  10. 10. 1: Interest-Based Profile This profile is based on analysis of a user’s previous web behaviors, such as the URLs visited. No previous advertiser integration required.
  11. 11. 2: Yield Profile Similar to interest profile, but instead of interests, we’re analyzing past web behaviors to determine a user’s likelihood to click or convert.
  12. 12. 3: Remarketing Profile This profile tags users who have previously visited the advertiser’s site and serves them customized creative based on the their position in the purchase funnel.
  13. 13. 4: Network Pattern Profile Network pattern analysis reveals users who are connected to and share interests with the remarketed user group, but who have not yet visited the advertiser’s website.
  14. 14. 5: Consumer Network Analysis Profile This profile involves the highest level of advertiser integration. It allows the advertiser to sync the other four social targeting profiles with their existing CRM data to deliver the ultimate customized user experiences for both on- and off-site environments.
  15. 15. The Beauty of Social The beauty of the customer network analysis profile is its synthesis of the worlds of online marketing and customer relationship management via: CLV CLV driven online advertising Customer Lifetime Value
  16. 16. Social Targeting Product Lifecycle Specific Product Complementary Product New Product (based on interest)Conversions & User Value Cookie Age • Approach based on conversion rate • Optimization on advertiser level • Optimal user experience – no spam
  17. 17. And thanks toperformance-basedpricing & tracking…
  18. 18. … advertisers have fulltransparency for their ad spend ROI.
  19. 19. Questions?
  20. 20. Answers! info@sociomantic.com
  21. 21.