Learn about the key differences between tv and digital video advertising. By understanding the new consumer mindset, marketers can create content that's native and purpose built for the new age of mobile and social video.

1. 7 New Truths of Mobile
Video Advertising
Key Differences Between TV And Mobile Video Ads
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Luke Kintigh, Head of Publishing, Intel iQ

2. Device: TV on a Wall > TV In Your Pocket
The “Board at Line” Mindset
Old School TV New School Mobile
The “Board on the Couch” Mindset
1

3. Programming: SportsCenter > Babies & Cats
Baby Announcement at the Top of The Feed
Old School TV New School Mobile
SportsCenter in Primetime
2

4. Format: Fixed :30 Seconds > :03 Second Audition
:03 To Keep The Audience
In Feed Ad
:30:00
Old School TV New School Mobile
TV Ad
:30 Seconds With The Audience
:30:00
3

5. Sound: Integrated Music > User Activated Sound
Sound is Secondary
Old School TV New School Mobile
Sound Is Primary
4

6. Audience Control: Forced > User Choice
Users Scroll At Will
Old School TV New School Mobile
User is Held Captive
5

7. Screen Orientation: Horizontal > Vertical
The Natural Phone Screen
Old School TV New School Mobile
The Natural TV Screen
6

8. Ad Blockers: DVR + Tivo > Ad Block Plus + Crystal
Block Ads on Your Phone + Computer
Old School TV New School Mobile
Fast Forward + Skip Ads on Your TV
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9. About Luke
Luke Kintigh is the head of publishing at Intel iQ. Recognized as a Rising Star in
Content Marketing by the Guardian, and member of Onalytica's Top 100 Content
Marketing Influencers, Luke speaks at prominent content marketing conferences and
regularly contributes to industry publications such as the Content Strategist,
NativeAdvertising.com, and the Content Marketing Institute. Before working at Intel,
Luke spent 5 years in political communications and digital media working as a press
secretary in the U.S Senate and the chief digital strategist for New Media Northwest.
@lukekintigh
linkedin.com/in/lukekintigh