This document discusses storytelling and provides references to many storytellers and theorists. It emphasizes that stories are powerful because they activate our brains. Stories work because advertising is in crisis and brands are starting to think like publishers by focusing on content. The document suggests that immersive platforms like virtual and augmented reality are pushing the boundaries of storytelling. It concludes by emphasizing the importance of knowing one's audience and using emotion to make stories stick.

1. #StoryF*ckingTelling
Luiz Telles
@ltelles
A 3 act workshop

2. TKS @inakiescudero
STORYTELLING

3. TKS @inakiescudero
STORYTELLING

4. #StoryF*ckingTelling

5. #StoryF*ckingTelling

6. #StoryF*ckingTelling

7. #StoryF*ckingTelling

8. WHAT IS A STORY?

9. A CHARACTER IN SEARCH OF AN
OBJECTIVE WHO FINDS OBSTACLES IN
THE MIDDLE OF THE WAY.

10. X

11. http://www.shortology.it/

13. ARISTÓTELES

15. JOSEPH CAMPBELL - O PODER O MITO

18. MAUREEN MURDOCK - THE HEROINE'S JOURNEY

19. O PODER
DE UMA
HISTÓRIA
JOSEPH CAMPBELL - O PODER O MITO

20. CHRISTOPHER VOGLER

21. CHRISTOPHER VOGLER - CAPÍTULO SOBRE POLARIDADE

22. MCKEE - POLARIDADE DAS CENAS

25. ROBERT MCKEE
“STORIES ARE THE
CURRENCY OF
HUMAN EMOTIONS"

26. SYD FIELD

27. SYD FIELD

28. SYD FIELD

29. SYD FIELD

30. JAMES V HART

31. JAMES V HART - HART CHART

32. KURT VONNEGUT

33. KURT VONNEGUT

34. KURT VONNEGUT

35. JOHN TRUBY

36. JOHN TRUBY - THE ANATOMY OF STORY

37. JOHN TRUBY - THE ANATOMY OF STORY

38. JOE LAZAUSKAS SHANE SNOW
THE STORYTELLING EDGE

39. THE STORYTELLING EDGE - JOE LAZAUSKAS AND SHANE SNOW

40. PAMELA DOUGLAS

41. PAMELA DOUGLAS

42. AVENIDA BRSIL - NOVELA DE JOÃO EMANUEL CARNEIRO

43. NELSON RODRIGUES

44. NELSON RODRIGUES - PERDOA-ME POR ME TRAÍRES - ESPAÇO FURNAS CULTURAL. RUA REAL GRANDEZA,
219, BOTAFOGO. SÁBADO E DOMINGO, 19H. GRÁTIS. ATÉ O DIA 24. REESTREIA NO SÁBADO (16).

45. NELSON RODRIGUES - BOCA DE OURO - DIR. GABRIEL VILELA - THEATRO SÃO PEDRO

46. SHAKESPEARE

47. SHAKESPEARE - HAMLET - IMPERATOR. RUA DIAS DA CRUZ, 170, MÉIER.
SEXTA E SÁBADO, 19H30; DOMINGO, 19H. R$ 40,00. ATÉ DOMINGO (16).

48. SHAKESPEARE

49. ORSON WELLS - MACBETCH DE SHAKESPEARE

50. MICHAEL FASSBENDER - MACBETH DE SHAKESPEARE
“LIFE IS BUT A
WALKING SHADOW,
A POOR PLAYER
THAT STRUTS AND
FRETS HIS HOUR
UPON THE STAGE
AND THEN IS HEARD
NO MORE.
IT IS A TALE, TOLD BY
AN IDIOT, FULL OF
SOUND AND FURY,
SIGNIFYING
NOTHING. “

52. MES
SAGE
#1
IF YOU WANT TO
TELL STORIES,
KNOW MANY
STORIES

53. HITCHCOCK

54. FRANK MILLER

55. ALLAN MOORE

56. ALMODOVAR

57. BOB CANE

58. BOB WILSON

59. BRIAN VAUGHAN

60. FIONA STAPLES

61. CHRIS CLAREMONT

62. DANIEL MACLVOR

63. DAVE GIBBONS

64. DAVE MCKEAN

65. DAVID LYNCH

66. EDWARD ALBEE

67. ENKI BILAL

68. IONESCO

69. FELLINI

70. IAN FLEMING

71. GABRIEL GARCIA MARQUES

72. GEORGE LUCAS

73. GUIDO CREPAX

74. GUILLERMO DEL TORO

75. HANNA & BARBERA

76. HERGÉ

77. HUGO PRATT

78. HOWARD CHAYKIN

79. BERGMAN

80. ITALO CALVINO

81. JIM JARMUSH

82. JIM STARLIN

83. JOHN ROMITA

84. JORGE LUÍS BORGES

85. JULIO CORTAZAR

86. JULES FEIFFER

87. KUROSAWA

88. LAERTE & ANGELI

89. LAURIE ANDERSON

90. MILO MANARA

91. MAURICIO DE SOUZA

92. MOEBIUS

93. MONTEIRO LOBATO

94. NEIL GAIMAN

95. CHRISTOPHER NOLAN

96. PAUL AUSTER

97. PETER BROOK

98. PETER GABRIEL

99. PETER GREENAWAY

100. PHILLIPE DECOUFLE

101. PHILIP ROTH

102. PUCCINI

103. QUINO

104. RENATO ARAGÃO

105. ROBERT ZEMECKIS

106. SAMUEL BECKET

107. SPIELBERG

108. SOPHIE CALLE

109. STAN LEE

110. TARANTINO

111. TARKOVSKY

112. VALTER HUGO MAE

113. WES ANDERSON

114. WILL EISNER

115. ZIRALDO

116. #StoryF*ckingTelling

119. OVERSTORYTELLING

123. WHY IS THAT?

124. BECAUSE IT WORKS!

125. DESENHO DE WILL EISNER

126. TOUMANI KOYATE - UM GRIOT

127. HTTP://LIFEHACKER.COM/5965703/THE-SCIENCE-OF-STORYTELLING-WHY-TELLING-A-STORY-IS-THE-MOST-POWERFUL-WAY-TO-ACTIVATE-OUR-BRAINS

128. HTTP://LIFEHACKER.COM/5965703/THE-SCIENCE-OF-STORYTELLING-WHY-TELLING-A-STORY-IS-THE-MOST-POWERFUL-WAY-TO-ACTIVATE-OUR-BRAINS

129. NANCY DUARTE - DUARTE.COM

130. MARTIN LUTHER KING - I HAVE A DREAM

131. STEVE JOBS - LANÇAMENTO IPHONE - 2007

132. NANCY DUARTE - DUARTE.COM

133. SHEHERAZADE - BY FREDERIC RICHTER

134. RIMSKY-KORSAKOV - SHERAZADE - 1888

135. CLOSE YOUR EYES
AND IMAGINE
SINBAD’S BOATRIMSKY-KORSAKOV - SHERAZADE - 1888 - PRIMEIRO MOVIMENTO: O MAR E O NAVIO DE SIMBAD

136. STORIES WORK
BECAUSE
ADVERTISING IS IN
CRISIS…

141. BRANDS START
THINKING AS
PUBLISHERS

142. CONTENT
IS KING

143. CONTENT
IS KING
QUEEN

144. EVERYTHING IS
CONTENT
(HYPE)

145. CONTENT = STORIES

146. WHO IS NAILING IT

161. STORIES ARE
EXTREMELY
POWERFUL
USE THEM WISELY
MES
SAGE
#2

163. #StoryF*ckingTelling

164. THE EXERCISE OF
TELLING

165. WHERE IS THE EDGE OF
THIS LANGUAGE?

166. IMMERSIVE PLATFORMS

169. IMMERSIVE:
360

171. IMMERSIVE:
AUGMENTED
REALITY

174. IMMERSIVE:
VIRTUAL REALITY

177. WE NO LONGER WRITE A
SCRIPT.WE CREATE A
COHERENT UNIVERSE

178. GAMES

182. WHERE THE ESSENCE
OF STORYTELLING
REMAINS

183. RPG

184. STRANGER THINGS - JOGANDO DUNGEONS & DRAGONS

185. SXSW - EXPOSIÇÃO DE GAMES - ESPAÇO RESERVADO PARA MESAS DE RPG

186. WRAPPING UP…

187. NANCY DUARTE - RESONATE
5 LESSONS

188. SYD FIELDNANCY DUARTE - DUARTE.COM
YOU ARE NOT THE HERO!
1.

189. SYD FIELDNANCY DUARTE - DUARTE.COM
YOUR
AUDIENCE
YOU

190. LESTER WUNDERMAN
KNOW THY AUDIENCE!
2.

191. SYD FIELDNANCY DUARTE - DUARTE.COM
HAVE A STRUCTURE!
3.

192. 3.
LATEST TECH AVAILABLE!

194. 3.

195. USE PERSONAL STORIES!
4.

196. FOCUS ON EMOTION!
5.

199. FOCUS ON EMOTION!
IT IS WHAT MAKES
STORIES TO STICK!
MES
SAGE
#2

200. TKS @inakiescudero
STORYTELLING
What about now?

202. THANKS!

203. gif by Mauro Gatti
luiz.telles@artplan.com.br
@ltelles
ig: ltelles01