This is GPSBusinessNews.com media kit. Affordable advertising solution to create awareness in the GPS / LBS market.

1. Media Kit
October 2008

2. Media positioning
• GPS Business News is the only online media providing business news on the
consumer GPS industry. We cover the entire value chain of this market, providing
news on semiconductors, software, hardware, OEM, mapping and content,
manufacturer's brands, wireless operators, distributors and retailers on a global scale.
• GPS Business News focuses on mass market geo-positioning applications such as
automobile and outdoor navigation, sport and fitness monitoring, people and pet
tracking, geo-gaming and mobile social networking.
• GPS Business News is a global publication with more than 20,000 readers in 46
countries.
• At GPS Business News we believe that GPS consumer electronics, Telematics,
wireless location enabled services and geo-contents are converging to form one
market. This market is experiencing a two to three digits growth but decision makers
are facing scarce, unreliable and fragmented information sources. Our aim is to
provide them with up to date, in-depth and verified information.

3. Readership
Estimate of the current readership of GPS Business News, based on a sample of
321 first subscribers to the premium content (April 27, 2007).

4. Readership
• Around 90% of the readers are working in
the following positions:
– Executives
– Marketing managers
– Sales managers
– Product managers

5. Readership location
March 2008 – percentage of page views per region

6. Key figures
Online traffic (pages views)
• September 2008
326,859 pages views – 20,973 unique visitors –47,429 visits
3,420 subscribers to the weekly newsletter

7. They advertise with us
logo_

8. Testimonial:
• European navigation software developer Sygic was willing to get
worldwide exposure.
• Sygic launched an advertising campaign on GPS Business
News.com over a three months period.
• Results have exceeded expectations:
– 1,02% click through rate on the leaderboard banner
– 0.96% click through rate for the vertical rectangle banner
• “GPS Business News has truly brought international attention
to our brand and products. It is through the campaign we set
up with them that we were able to reach to new customers. It
even led us to gain one big new customer. We’ve achieved our
goal!”, said Michal Stencl, CEO of Sygic.

9. Advertising rates - web
• All website Homepage only
Full Banner (468x60):
– Leaderboard
CPM $35
(728x90) : CPM $45
– Skyscraper
All pages excluding
(120x600): CPM $30
homepage
Full Banner (468x60):
– Vertical rectangle
CPM $19 (bottom of
“top”(240x400):
the page of each
CPM $37
article).
– Vertical rectangle
“down”(240x400):
CPM $20
CPM = cost per thousand
pages viewed

10. Advertising rates - newsletter
• GPS Business weekly e-newsletter:
distributed to over 3,400 GPS business
professionals
• Rates
– Leaderboard “top” (728x90)
• $550 per newsletter
– Vertical rectangle “top” (240x400)
• $500 per newsletter
– Vertical rectangle “down” (240x400)
• $ 400 per newsletter
– Leaderboard “bottom” (728x90)
• $300 per newsletter

11. Advertising rates – job posting
• Company logo + text (no limit of length)
• Posting in the dedicated section: “People and Jobs”
• Appearance on the homepage
• Featured in 1 newsletter (3,400+ subscribers)
• $250 per job posting

12. Direct mailing solutions
Connect with:
• 3,200+ readers of the weekly newsletter
• 1,100+ members of the GPS Business
LinkedIn Group
Contact us for details

13. • Technical specifications:
– All banners are complying to the standard
Interactive Marketing Unit (IMU) ad size of the
International Advertising Bureau.
– Accepted formats for banners
• Website: Gif or Jpeg. (Flash possible but without
click counting)
• Newsletter: Gif or Jpeg.
• Other formats (video) can be implemented, contact
us for more details.

14. Thank you
Contact: Ludovic Privat
ludovic.privat@gpsbusinessnews.com
Phone U.S.: +1 847 380 2723
Phone Europe: +33 6 22 05 61 38