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Journey of Implementing Solr at 
Target 
Raja Ramachandran 
/
/ 
Contact 
Raja Ramachandran 
Technical Architect Consultant, Target 
@rajaramc 
raja.ramachandran@target.com
/ 
About Target 
1,806 stores in the United States 
133 stores in Canada 
Global locations in India and Canada 
Source:h+ps://corporate.target.com/about/
/ 
About Target.com 
3 years old* 
4th most visited website in US retail 
334 million visits per quarter 
* 
target.com 
website 
has 
been 
opera8onal 
for 
over 
10 
yrs
/ 
“Search* handles 65% of traffic 
and drives nearly a billion dollars in revenue” 
* 
Includes 
all 
grid 
pages 
– 
search+browse
Target.com 
/ 
Search - Architecture 
Item 
Popularity 
Availability 
Ra8ngs 
and 
Reviews 
WCS 
Catalog 
ITL/Indexing 
Index 
Business 
Configura8ons 
Search 
mWeb 
Apps 
Content 
Sources 
e-­‐Commerce 
Pla1orm 
Search 
Pla1orm 
Consumers 
IBM 
Oracle-­‐Endeca
/ 
• More suited to handle our scale of data 
• Flexible relevancy control 
• Active community 
Why Solr?
• Flexible infrastructure and 
deployment options 
• Ease of signal acquisition and 
relevancy 
• Deliver a delightful experience to 
our guests 
/ 
Guiding 
Principles
/ 
Test drive 
Target.com 
Solr 
Endeca 
WCS 
Catalog 
Same 
Catalog 
Extract 
• Easy to install and run 
• Low moving parts 
• Simplified schema 
Handling 
guest 
traffic 
in 
2 
sprints
/ 
Test drive 2 – To the cloud 
typeahead 
Tomcat 
Solr 
Tomcat 
Solr 
Endeca 
Popular 
Search 
Terms 
Public 
Cloud 
WAS 
Current 
Solu8on
/ 
Trends 
Avail. 
Sales 
Loca8on 
Price 
Catalog 
Context 
Seasons 
Relevancy 
in 
eCommerce 
is 
no 
longer 
just 
textual. 
It 
is 
contextual. 
SOLR
/ 
+ 
Click 
Data
Synchronized designer and product launches 
/ 
Step 1: Create two cores with the same named configset in zookeeper 
catalog, catalog_shadow 
Step 2: Set Collection Aliases 
catalog= CATALOG_LIVE 
catalog_shadow = CATALOG_SHADOW 
Step 3: Import into CATALOG_SHADOW, validate, cache warm up scripts 
Step 4: Temporarily swap collection aliases 
catalog_shadow = CATALOG_LIVE 
catalog = CATALOG_SHADOW 
Step 5: Repeat import on CATALOG_SHADOW and validate
/ 
Atomic Updates 
Collection Aliases 
LIVE/SHADOW Cores 
Foundational elements of an eCommerce search platform
Dynamic 
Content 
Spots 
View 
controls 
/ 
Configurable 
Facets
/
/ 
1 
HELIX 
RULES 
CATALOG 
Search 
Target.com 
Search 
Business 
Command 
Center 
Solr 
2
/ 
• Relevancy 
• SEO 
• Operations and 
Monitoring 
• Site Preview
/ 
“Solr as an instrument of change”
/ 
we are hiring

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Journey of Implementing Solr at Target: Presented by Raja Ramachandran, Target

  • 1. /
  • 2. Journey of Implementing Solr at Target Raja Ramachandran /
  • 3. / Contact Raja Ramachandran Technical Architect Consultant, Target @rajaramc raja.ramachandran@target.com
  • 4. / About Target 1,806 stores in the United States 133 stores in Canada Global locations in India and Canada Source:h+ps://corporate.target.com/about/
  • 5. / About Target.com 3 years old* 4th most visited website in US retail 334 million visits per quarter * target.com website has been opera8onal for over 10 yrs
  • 6. / “Search* handles 65% of traffic and drives nearly a billion dollars in revenue” * Includes all grid pages – search+browse
  • 7. Target.com / Search - Architecture Item Popularity Availability Ra8ngs and Reviews WCS Catalog ITL/Indexing Index Business Configura8ons Search mWeb Apps Content Sources e-­‐Commerce Pla1orm Search Pla1orm Consumers IBM Oracle-­‐Endeca
  • 8. / • More suited to handle our scale of data • Flexible relevancy control • Active community Why Solr?
  • 9. • Flexible infrastructure and deployment options • Ease of signal acquisition and relevancy • Deliver a delightful experience to our guests / Guiding Principles
  • 10. / Test drive Target.com Solr Endeca WCS Catalog Same Catalog Extract • Easy to install and run • Low moving parts • Simplified schema Handling guest traffic in 2 sprints
  • 11. / Test drive 2 – To the cloud typeahead Tomcat Solr Tomcat Solr Endeca Popular Search Terms Public Cloud WAS Current Solu8on
  • 12. / Trends Avail. Sales Loca8on Price Catalog Context Seasons Relevancy in eCommerce is no longer just textual. It is contextual. SOLR
  • 13. / + Click Data
  • 14. Synchronized designer and product launches / Step 1: Create two cores with the same named configset in zookeeper catalog, catalog_shadow Step 2: Set Collection Aliases catalog= CATALOG_LIVE catalog_shadow = CATALOG_SHADOW Step 3: Import into CATALOG_SHADOW, validate, cache warm up scripts Step 4: Temporarily swap collection aliases catalog_shadow = CATALOG_LIVE catalog = CATALOG_SHADOW Step 5: Repeat import on CATALOG_SHADOW and validate
  • 15. / Atomic Updates Collection Aliases LIVE/SHADOW Cores Foundational elements of an eCommerce search platform
  • 16. Dynamic Content Spots View controls / Configurable Facets
  • 17. /
  • 18. / 1 HELIX RULES CATALOG Search Target.com Search Business Command Center Solr 2
  • 19. / • Relevancy • SEO • Operations and Monitoring • Site Preview
  • 20. / “Solr as an instrument of change”
  • 21. / we are hiring