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See conference video - http://www.lucidimagination.com/devzone/events/conferences/revolution/2011
You’ve indexed your data and people are searching it. But how do you know if they are happy with
the results? How do you know if they are finding what they need? With search increasingly
becoming the primary information access mechanism, knowing how your search is doing is not just
a matter of mere curiosity, but often has direct business impact.