If you aren’t on the first Page of search results you might as well not be listed. Yes its true the first positions of the search results page get more traffic than all the pages Top 3 spots comprise around 65% of the traffic from the search. When you do your keyword research this stat can be used to estimate traffic. If a search term gets 10000 searches per month a first place rank on the search results should be about 4000 users per month. About 100 per day. If you get a 1% conversion rate you can calculate that you will make 1 sale per day on a term with 10000 searches with a first place rank. Second is a big drop about 12% then third is 9%. 4 Times the traffic for being first. Fourth Spot is 6% then Fifth is 5% and Sixth is 4%. Then down from there and around 3% for each of the 7th, 8th, 9th and 10th spots.